388: Ricardo Fort Talks the Growth of Sponsorship Marketing in Sports

Joe and Tom welcome Ricardo Fort, Founder of Sport by Fort Consulting and one of the top voices and thinkers in brand marketing and innovation. Ricardo Fort talks about his passion for marketing, his transition to brand marketing in sports, and how his background helped him get a holistic view of sports. He expands on how the sponsorship business has grown in sports, the demands of sponsorships today, and the impact of media on sponsorships. Ricardo also speaks about the metrics brands look at for success for their business, including how it works globally successfully and unsuccessfully. Additionally, Ricardo discusses the different agencies that work with the brand to make these activations come to life outside of the initial contract. Lastly, he talks about AI’s future impact on the brand marketing business and the properties with great potential for successful sponsorship appeal. Links: https://www.linkedin.com/in/ricardofort/?originalSubdomain=pt https://sportbyfort.com/ https://x.com/sportbyfort?lang=en