Blueprints in Marketing: Learning from the Classics

Dietmar Fischer
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  • MARKETING
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Do you want to know where the roots of marketing are and what we can learn from that? Me too! That's why I created this series: to get insights on the big stories of marketing: Proctor & Gambles Soap Opera, the stories of the Mad Men, De Beers, Hotmail, Pepsi, Apple... "Blueprints in Marketing" will guide you through their great stories and give you a glimpse inside the great minds of great marketers. Btw: I generated the podcast with AI. The idea was that I myself wanted to learn about these great marketing stories. And I don't have time to read - but to listen ;)

  1. 24/08/2023

    Smoking the Patriarchy: The Revolutionary 'Torches of Freedom' Campaign

    Dive into the transformative 'Torches of Freedom' campaign led by Edward Bernays in the 1920s. Explore how Bernays, influenced by Freudian psychology, reshaped societal norms and opened a new market for the American Tobacco Company. This episode takes you on a journey through the powerful intersection of marketing, psychology, and cultural revolution. Join us to discover how a masterful marketer can ignite more than just sales. This podcast was generated with the help of artificial intelligence. We do fact check with human eyes, but there might still be hallucinations in the output. Music credit: "Sunflower" by Lukrembo. Stay curious, and thank you for tuning in!

    13 min
  2. The Dot.com Bubble: A Symphony of Success, Setbacks, and Strategy

    15/08/2023

    The Dot.com Bubble: A Symphony of Success, Setbacks, and Strategy

    Dive into the exhilarating world of the Dot.com Bubble in this episode of "Blueprints in Marketing: Learning from the Classics". Journey back to the late 1990s and early 2000s, exploring the rise, euphoria, and eventual burst of the internet startup frenzy. Discover how ambition and investor optimism led to monumental market valuations, only to culminate in a dramatic downturn that reshaped digital marketing. Unpack the lessons, strategies, and enduring impacts of this pivotal era in the online business world. This podcast was generated with the help of artificial intelligence. We do fact check with human eyes, but there might still be hallucinations in the output. Music credit: "Modern Situations by Unicorn Heads".

    14 min

  3. 12/08/2023

    Decoding the Classics: The 4 Ps of Marketing

    Dive into the captivating tales of TechTonic and MotoZoom as we explore the timeless 4 Ps of Marketing: Product, Price, Promotion, and Place. From the luxury radios of the 60s to the thrilling motorcycle races in Japan, discover how these brands leveraged the foundational principles of marketing to achieve unparalleled success. Unpack the lessons from these stories and understand how the 4 Ps continue to shape today's dynamic marketing landscape. Join us for a journey that blends history, strategy, and timeless wisdom. This podcast was generated with the help of artificial intelligence. We do fact check with human eyes, but there might still be hallucinations in the output. Music credit: "Sunflower" by Lukrembo.

    12 min
  4. Barbie: Changing The Doll Market

    07/08/2023

    Barbie: Changing The Doll Market

    In this episode of "Blueprints in Marketing: Learning from the Classics," we delve into the fascinating marketing journey of Barbie, the doll that transformed the toy market and revolutionised the way children play. Discover how Ruth Handler and Mattel identified a gap in the market and took a bold risk to create the first adult-like doll. Learn how their innovative marketing strategies, deep understanding of their audience, and creation of a captivating brand universe led to the global success of Barbie. This episode offers timeless lessons on market research, risk-taking, customer understanding, and brand storytelling, demonstrating their power in shaping not just marketing campaigns, but also entire industries. This podcast was generated with the help of artificial intelligence. Music credit: "Sunflower" by Lukrembo. Join us on this intriguing journey, as we learn from the classics to illuminate the path for future marketers.

    14 min
  5. The Birth of Branding: A Tale of the East India Company

    04/08/2023

    The Birth of Branding: A Tale of the East India Company

    In this episode of "Blueprints in Marketing: Learning from the Classics", we journey back to the 17th century to explore the birth of branding with the East India Company. Discover how a simple seal became a symbol of quality and trust, setting the stage for modern branding. Learn about the power of differentiation, the importance of trust, and the magic of storytelling in marketing. This episode offers valuable insights for anyone looking to make their mark in the world of marketing. This podcast was generated with the help of artificial intelligence, demonstrating the power of AI in creating engaging and informative content. Music credit goes to "Sunflower" by Lukrembo, setting the perfect tone for our journey through marketing history.

    13 min
  6. The Nike Swoosh: The Power of Simplicity in Branding

    21/07/2023

    The Nike Swoosh: The Power of Simplicity in Branding

    Dive into the world of the Nike 'Swoosh' in this episode of "Blueprints in Marketing Learning from the Classics". We explore how a simple logo, conceived for just $35, turned into a globally recognised symbol of athletic excellence. Our journey uncovers the power of a distinct brand identity, the magic of creating emotional connections, the strategic role of influencer marketing, and the value of consistency. From the conception of the 'Swoosh', to the innovative product design and empowering advertising campaigns, discover how Nike carved its path to success. Listen in for key insights on these timeless marketing principles and how you can apply them in your own marketing journey. This podcast was generated with the help of artificial intelligence. Music credit: "Sunflower" by Lukrembo.

    18 min
  7. The Social Media Marketing Revolution: The Old Spice Man

    18/07/2023

    The Social Media Marketing Revolution: The Old Spice Man

    In this episode of "Blueprints in Marketing: Learning from the Classics", we dive deep into the captivating narrative of Old Spice's "The Man Your Man Could Smell Like" campaign. Learn how this bold marketing move repositioned the traditional brand, sparking a revolution in the advertising industry. We reveal how Old Spice leveraged the power of social media, storytelling, and risk-taking to create an interactive, viral campaign. We distil valuable lessons about brand repositioning, customer engagement, the art of storytelling, and the courage to innovate. Whether you're a marketing enthusiast or a seasoned professional, this episode is a treasure trove of insights from one of the most iconic advertising campaigns of the 21st century. This podcast was generated with the help of artificial intelligence. Music credit: "Sunflower" by Lukrembo. Tune in to find the hidden blueprints in the classics of marketing, only on "Blueprints in Marketing: Learning from the Classics".

    18 min
  8. FOMO Marketing and the Beanie Babies Phenomenon

    14/07/2023

    FOMO Marketing and the Beanie Babies Phenomenon

    In this riveting episode of "Blueprints in Marketing: Learning from the Classics", we unravel the surprising marketing strategies behind the Beanie Babies craze of the '90s. As we delve into the world of these iconic stuffed animals, we explore the power of scarcity and the Fear of Missing Out (FOMO) that fuelled their global success. From limited availability to 'retired' toys, we look at how Ty Inc. captivated a generation and influenced consumer behaviour. But the tale doesn't end there – we examine the implications and modern applications of these principles in various industries, highlighting the importance of sustainable marketing strategies. Tune in for this journey into the past that offers enduring lessons for today's marketers. This podcast was generated with the help of artificial intelligence. Music credit: "Sunflower" by Lukrembo.

    17 min
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About

Do you want to know where the roots of marketing are and what we can learn from that? Me too! That's why I created this series: to get insights on the big stories of marketing: Proctor & Gambles Soap Opera, the stories of the Mad Men, De Beers, Hotmail, Pepsi, Apple... "Blueprints in Marketing" will guide you through their great stories and give you a glimpse inside the great minds of great marketers. Btw: I generated the podcast with AI. The idea was that I myself wanted to learn about these great marketing stories. And I don't have time to read - but to listen ;)

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