Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv

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Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv

Welcome to Small Business QUICK WINS - the how-to podcast on exactly how to grow your business. Join us as we dive deep into every aspect of growing a small business, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.Our podcast offers actionable takeaways and practical advice to supercharge your business game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to small business mastery, empowering you to make the right decisions and drive remarkable results.Tune in to Small Business QUICK WINS to unlock the full potential of your business, stay ahead in the competitive landscape, and embark on this thrilling growth adventure with us!MASSIVE thank you to our Sponsor, Thryv!!Thryv's all-in-one business management software helps small businesses reach more customers, stay organized and get paid faster.With Thryv, small businesses can manage their workflows, teams and client interactions anytime, anywhere and on any device. Regardless of your size, check out Thryv today to get the solutions you need to grow your business!

  1. 1 DAY AGO

    Using AI Tools Effectively for Small Business Content Creation with Amanda Zantal-Wiener

    In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Amanda Zantal-Wiener, head of content at Thryv, to discuss the proper use of ChatGPT and AI tools for content creation in small businesses. They explore how AI can be a valuable sidekick in the content creation process, the importance of maintaining a human touch, and practical examples of leveraging AI without compromising content quality. =================================== Best Moments: (01:25) Introduction to the topic of using AI for content creation (02:42) Amanda's perspective on using ChatGPT for small businesses (04:08) The importance of using AI as a sidekick rather than a replacement for human writing (05:52) How AI-generated content can hurt performance on social media and search engines (06:04) Practical examples of using ChatGPT for content refinement (08:15) The importance of pushing ChatGPT for better results (10:17) Using ChatGPT to analyze customer reviews for content creation (11:08) Leveraging AI to synthesize large amounts of information =================================== Guest Bio: Amanda Zantal-Wiener is the head of content at Thryv, a leading platform for small businesses in communications, billing, and marketing. With a background in content creation, she previously held positions at Search Engine Journal and HubSpot. Amanda brings extensive experience in content strategy and creation, particularly focused on helping small businesses leverage AI tools effectively while maintaining a human touch in their marketing efforts. =================================== Try Thryv For $1?!? Click HERE to get this $1 offer for 1 month using Thryv's Business Center!

    13 min

  2. 6 DAYS AGO

    Boosting Engagement with Effective Call-to-Action Buttons

    In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the significant impact that call-to-action (CTA) buttons can have on engagement rates for social media posts, emails, and website forms. He emphasizes the importance of using first-person language and specific, action-oriented phrases to increase click-through rates and form submissions. =================================== Best Moments: (00:56) Introduction to the topic of call-to-action buttons (01:32) The impact of button text on engagement rates (02:44) The power of using first-person language in call-to-action buttons (03:39) Examples of effective button text for emails and social posts (03:51) Tips for improving form submission rates on websites (05:09) The importance of analyzing website bounce rates (06:30) The need for continuous testing and iteration of button text (06:46) Introduction to Thryv, the podcast sponsor =================================== Try Thryv For $1?!? Click HERE to get this $1 offer for 1 month using Thryv's Business Center!

    8 min

  3. 14 NOV

    End-of-Year Tax Planning Strategies with Gary Milkwick

    In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Gary Milkwick, CFO of 1-800-Accountant, about end-of-year tax planning strategies for small businesses. They discuss practical tactics to optimize tax liabilities, including accelerated depreciation, home office deductions, and the importance of year-round tax planning. =================================== Best Moments: (01:13) Introduction of Gary Milkwick, CFO of 1-800-Accountant (03:22) End-of-year tax planning tactics for small businesses (05:15) Accelerated depreciation benefits for equipment purchases (07:54) Home office deductions for small business owners (09:48) Overview of 1-800-Accountant's services (11:43) The importance of year-round tax planning =================================== Guest Bio: Gary Milkwick is the Chief Financial Officer at 1-800-Accountant, a company that has helped over 100,000 small businesses across all 50 states in the United States. As a CPA, Gary grew up in an accounting household and has experience working with both large corporations like PricewaterhouseCoopers and small businesses. He is passionate about helping small business owners with tax planning and financial strategies to optimize their businesses. =================================== Try Thryv For $1?!? Click HERE to get this $1 offer for 1 month using Thryv's Business Center!

    15 min

  4. 7 NOV

    SEO and SEM Strategies for Small Businesses with Adam Roth

    In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Adam Roth, a digital marketing expert from Thryv, about search engine optimization (SEO) and search engine marketing (SEM) strategies tailored for small businesses. They discuss practical tips on improving online presence, attracting more customers, and making the most of limited marketing budgets. =================================== Best Moments: (01:20) Introduction to Adam Roth's expertise in search engine marketing (02:05) The importance of having a website for small businesses (02:41) Creating separate pages for each service on your website (04:24) The significance of getting listed in online directories (05:57) How directory listings can improve website ranking on Google (06:31) Paid search tactics for small businesses with limited budgets (07:37) Whether to bid on your own company name in Google Ads (09:13) Final thoughts and where to find Adam Roth on LinkedIn =================================== Guest Bio: Adam Roth is a lead digital marketing professional at Thryv, an all-in-one platform for small businesses. With extensive experience in search engine marketing, Adam has helped companies spend over $250 million on SEM campaigns throughout his career. He specializes in providing actionable SEO and SEM strategies for small business owners to improve their online presence and attract more customers. =================================== Try Thryv For $1?!? Click HERE to get this $1 offer for 1 month using Thryv's Business Center!

    10 min

  5. 31 OCT

    Creating Engaging Content for Small Businesses with Amanda Zantal-Wiener

    In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Amanda Zantal-Wiener, head of content at Thryv, about creating engaging content for small businesses. They discuss practical strategies for content creation, understanding your audience, and leveraging authentic storytelling to connect with potential customers. =================================== Best Moments: (01:14) Creating engaging content for small businesses (04:27) Three core pillars for creating interesting content (05:29) Identifying where potential customers spend time online (07:43) The importance of not assuming customer knowledge (08:18) The value of authentic, lo-fi content over polished production (09:47) Being yourself and understanding your professional capacity (11:37) Remembering why you started your business when creating content =================================== Guest Bio: Amanda Zantal-Wiener is the head of content at Thryv, a platform for small businesses. She has an extensive background in content creation, having previously led content at Search Engine Journal and served as a deputy editor at HubSpot. Amanda's experience spans various industries, including food writing and coverage of the indie rap and hip-hop scene. With a passion for storytelling and helping small businesses succeed, Amanda brings valuable insights to content creation strategies for entrepreneurs and business owners. =================================== Amanda's Playlist: Listen to Amanda's Spotify playlist here. =================================== Try Thryv For $1?!? Click HERE to get this $1 offer for 1 month using Thryv's Business Center!

    14 min

  6. 24 OCT

    Silent Killers of Small Businesses: How to Address and Improve Engagement

    In this episode of Small Business Quick Wins, host Jay Schwedelson discusses three silent killers of small businesses that owners might not be aware of. He provides actionable tips to address these issues and improve customer engagement and sales opportunities. =================================== Best Moments: (01:31) The importance of quick follow-up after collecting customer information (03:27) The impact of form complexity on customer engagement (05:02) Website loading speed and its effect on customer retention =================================== Try Thryv For $1?!? Click HERE to get this $1 offer for 1 month using Thryv's Business Center!

    9 min

  7. 17 OCT

    Navigating Election Season: Marketing Strategies for Small Businesses

    In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the impact of the upcoming presidential election on small business marketing efforts and provides strategies for navigating this challenging period. =================================== Best Moments: (01:01) Impact of presidential election on marketing effectiveness (02:35) Expected drop in email open rates and click-through rates (03:29) Three options for communication during election season (04:36) Avoiding mentions of 2024 in marketing materials (05:10) Leveraging 2025 in marketing messages for better performance (06:04) Timeline for marketing performance normalization post-election =================================== Try Thryv For $1?!? Click HERE to get this $1 offer for 1 month using Thryv's Business Center!

    7 min

  8. 3 OCT

    How Daily Huddles & Core Values Drive Business Growth w/ Nick Friedman

    In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Nick Friedman, co-founder of College Hunks Hauling Junk and Moving. They discuss building a successful business, creating a strong company culture, and the importance of core values in attracting and retaining talent. =================================== Best Moments: (02:06) The origin story of College Hunks Hauling Junk and Moving (06:48) The importance of core values in business (09:05) Daily stand-up huddles and their impact on company culture (11:07) Hiring practices and aligning with company values (13:54) The importance of being selective with franchisees and clients (16:13) Nick's personal experiences as a mover and transitioning to leadership =================================== Guest Bio: Nick Friedman is the co-founder of College Hunks Hauling Junk and Moving, a franchise-based moving and junk removal company. He has been featured on Shark Tank, Millionaire Matchmaker, and The Oprah Winfrey Show. His company has been recognized on the Inc. 500 list, and he has been named in the 30 under 30 and 40 under 40 lists. Nick is known for his expertise in building company culture and growing successful businesses. =================================== Try Thryv For $1?!? Click HERE to get this $1 offer for 1 month using Thryv's Business Center!

    20 min
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About

Welcome to Small Business QUICK WINS - the how-to podcast on exactly how to grow your business. Join us as we dive deep into every aspect of growing a small business, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.Our podcast offers actionable takeaways and practical advice to supercharge your business game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to small business mastery, empowering you to make the right decisions and drive remarkable results.Tune in to Small Business QUICK WINS to unlock the full potential of your business, stay ahead in the competitive landscape, and embark on this thrilling growth adventure with us!MASSIVE thank you to our Sponsor, Thryv!!Thryv's all-in-one business management software helps small businesses reach more customers, stay organized and get paid faster.With Thryv, small businesses can manage their workflows, teams and client interactions anytime, anywhere and on any device. Regardless of your size, check out Thryv today to get the solutions you need to grow your business!

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