Event Experience

Bizzabo
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  • EVERY TWO WEEKS
Event Experience Podcast

Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

  1. 1 DAY AGO

    Game On to Event ROI with Jeff Campbell, MK Granados, and Will Curran

    In this episode of Event Experience by Bizzabo, host Rachel Moore explores the significant impact of gamification on event ROI with a panel of experts:Incentli CEO and Founder, Jeff Campbell, Director of Revenue Optimization at Informa Markets, MK Granados; and Head of Klik at Bizzabo, Will Curran.  The discussion covers the practical implementation of gamification strategies to engage diverse audiences, avoid common pitfalls, and leverage AI and post-event data. The experts delve into the enhancement of attendee experience through technology like wearables and the importance of understanding audience personas.  Here’s what you’ll hear about in this conversation: Examples of successful gamification tactics for events. How to overcome budget and tech stack constraints. Ways to maximize event ROI through data gained from gamification activations.  Mentioned in this episode Jeff Campbell on LinkedIn MK Granados on LinkedIn Will Curran on LinkedIn Incentli Informa Markets Bizzabo Klik badges Doctors Without Borders For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/game-on-jeff-campbell-mk-granados-will-curran.

    45 min

  2. 16 SEPT

    Making Summit a Family Reunion Event with Brian Mason

    In this episode of the Event Experience podcast by Bizzabo, Brian Mason, Vice President of Strategy and Operations for CEMA, shares insights about Summit, including the use of innovative technology and strategies for immersive engagement. He discusses the importance of staying true to the audience's needs, the goals of Summit, and ongoing educational opportunities provided by CEMA throughout the year.  Brian Mason is an accomplished global event professional with 20+ years of experience and expertise in event planning and administration, broadcast production, global account management, and large-scale project oversight. His main focuses have been on keynote production, broadcast and film production, and global events.  Here’s what you’ll hear about in this conversation: Tips to truly network with fellow event professionals How AI will change the events industry much like mobile phones changed how we connect Tactics for listening to your audience to learn their needs Mentioned in this episode Brian Mason on LinkedIn Summit by CEMA CEMA’s website For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/brian-mason-cema-summit.

    29 min

  3. 9 SEPT

    Building Resilience Conference with Leslie Hitchcock-Stone

    In this episode of Event Experience, meet the co-founder of the new Resilience Conference, Leslie Hitchcock-Stone. As a former Director of Global Events at TechCrunch, Leslie shares her passion for hackathons, and the creation of a mission-driven event focused on defense, security, and societal resilience.  Leslie has designed and produced technology conferences of up to 5,000 participants in San Francisco, London, Berlin, Zug, Stockholm, Tel Aviv, Lagos, and Nairobi. She is now involved in producing the AI Fringe event series, and is executive director of Next Economy Trust, a tech-focussed media company co-founded with the investor Saul Klein. Here’s what you’ll hear about in this conversation: How events play a crucial role in the startup world. The need for a conference focused on defense and security. How to craft your career to ultimately focus on causes that are mission-driven and meaningful to you. Mentioned in this episode Leslie Hitchcock-Stone on LinkedIn Resilience Conference This is How They Tell Me the World Ends by Nicole Perlroth For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/leslie-hitchcock-resilience-conference.

    33 min

  4. 2 SEPT

    Unveiling event A/V success strategies with Cameron Magee

    In this episode, you’ll learn how technical production effectively merges with event planning through constructive communication and a spirit of service.  Cameron Magee shares the critical role of saying “no” as technical production teams strive to serve event planners. His journey from a young volunteer at his church to owning a national event production company informs his experience with common pitfalls in event production, the necessity of early and deep engagement with A/V teams, and the unique dynamics of managing an event from the production perspective.  Cameron is the owner of avad3, an A/V event production company he first formed from his college dorm room, that now serves nationwide events and the people who plan them.  Here’s what you’ll hear about in this conversation: Key differences between event planners and A/V technical support staff Career advice for professionals looking to enter technical production Practical tips on how to work effectively with A/V technicians Mentioned in this episode Cameron Magee on LinkedIn avad3 Event Production  Who Not How by Dan Sullivan For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/cameron-magee-av-event-production.

    34 min

  5. 26 AUG

    Mastering event design strategy and technology with Smyle and Bizzabo Studios

    In this episode, host Rachel Moore and experts from Smyle and Bizzabo explore the fundamentals of strategic event design. The panel features professionals from Smyle — James Howitt, Director of Client Experience & Development; Sophie Hulf, Senior Creative Strategist; Nick Thomas, Technical Director; and Jacob Palmer, Producer — and from Bizzabo — Kacie Finance, Vice President of Sales.  Together, the panel discusses key pain points and priorities like defining event briefs, integrating technology, and understanding audience needs. Here’s what you’ll hear about in this conversation: The origin and impact of Bizzabo Studios Critical elements of strategic event design How event technology supports and drives innovative event design for the future Mentioned in this episode James Howitt on LinkedIn  Sophie Hulf on LinkedIn  Nick Thomas on LinkedIn  Jacob Palmer on LinkedIn  Kacie Finance on LinkedIn Bizzabo Studios For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-design-smyle-bizzabo-studios.

    47 min

  6. 19 AUG

    Telling a story through experiences with Geoff Thatcher

    In this episode, you’ll learn the importance of combining entertainment, education, and branding for successful events, the psychology of team roles, and Geoff's advice for taking career risks to advance in the event planning industry. Geoff Thatcher is a creative leader who has crafted world-class experiences such as the grand opening of Warner Bros. World Abu Dhabi and the new College Football Hall of Fame GAME ON! AI Experience. Whether it’s a video dome in Dubai or working with the Mercedes-AMG F1 team in the United Kingdom, Geoff’s work transcends borders. In 2020, he published The CEO’s Time Machine that TD Magazine said “is a great way to prepare your mindset going into conversations about how your business can navigate our new, uncertain world. Here’s what you’ll hear about in this conversation: The five-step Experience Model framework for planning memorable experiences. The importance of different roles on your experiential teams. Coordinating talent personalities in complex experience projects. Mentioned in this episode Geoff Thatcher on LinkedIn Creative Principals The CEO’s Time Machine Belbin Team Roles 00:00 Canned Show Intro + Custom Intro of Geoff Thatcher 00:56 Guest Interview Part 1 21:52 Guest Interview Part 2 35:04 Skill Up   For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/geoff-thatcher-experiential-storytelling.

    37 min

  7. 12 AUG

    Driving revenue and impact through event content with Nazya Ayaz

    In this episode, you’ll learn about content’s dual role in events: driving revenue and creating impact. Nazya Ayaz discusses the significance of understanding event goals and understanding cultural nuances as event professionals craft winning content. This episode is packed with actionable tips and expert guidance for event professionals looking to elevate their content strategy. Nazya Ayaz leads the content strategy and development for all Catalyst’s events and helps create world class experiences that are a melting pot of innovation, inspiration, and insights for the Catalyst community.  Here’s what you’ll hear about in this conversation: How you can create audience-centric content How you can strategize to expand your event’s market share How to enhance audience experiences through multisensory elements Mentioned in this episode Nazya Ayaz on LinkedIn Catalyst Systems Sunday newsletter by Ben Meer   00:00 Introduction to Event Experience by Bizzabo 04:59 Get to Know Nazya: Fun Questions 06:50 Creating Impactful Event Content 14:40 Expanding Market Share and Overcoming Challenges 22:29 Final Thoughts and Farewell   For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/nazya-ayaz-content-drives-revenue.

    25 min

  8. 5 AUG

    Getting rave reviews of your event with Ankush Gupta of Eventible

    In this episode, you’ll learn about the realities of our review-based economy, easy ways eventprofs can establish social proof, and how to embrace both positive and negative reviews.  As the visionary founder of Eventible.com, Ankush Gupta is spearheading a paradigm shift in professional event discovery and evaluation. With over two decades of leadership experience, Ankush is leveraging cutting-edge technology and user-generated insights to make Eventible the Glassdoor of business conferences. Here’s what you’ll hear about in this conversation: How to leverage speakers and social media to establish social proof of your event How to choose marketing channels and accounts, internal and external, to promote your event’s reputation Ways to convince your target audience that your event is worth their investment Why even negative reviews can be an opportunity to convert future attendees Mentioned in this episode Ankush Gupta on LinkedIn Eventible.com Jeff Bezos shares about the value of negative reviews (YouTube) Magic Words by Johan Berger For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/ankush-gupta-event-reviews.

    27 min
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About

Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

Information

  • Creator
    Bizzabo
  • Years Active
    2019 - 2024
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © 2023
  • Show Website
    Event Experience

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