This episode explores the role of marketing and PR in events with the author of Events Marketing Management: A consumer perspective, Ivna Reic, and independent marketing practitioner Madeline Edmonds-Brown. During our conversation, we consider the relationship between the event plan and the marketing plan, the role of digital versus traditional channels, how PR can be used as part of marketing, and the nature of influencers as a marketing tool.
Information
- Show
- Published26 November 2020 at 11:21 UTC
- Length40 min
- Season1
- Episode5
- RatingClean