Navigating the Challenges of a Niche Market with Ashley Garbe Smith

Watch the YouTube version of this episode HERE

Are you a lawyer who is looking for some advice on starting a firm? In this episode, Tyson interviews Ashley Garbe Smith, an attorney and founder of AGS Law, which specializes in dental transitions. Ashley shares her journey of starting her law firm during the COVID-19 pandemic in 2020.

Ashley provides some insights on the benefits and lessons learned from narrowing a practice as it relates to running a law firm. For Ashley, who used to work in the dental field, niching down in the legal space to do dental transitions was a familiar thing. For those who are hoping to narrow down a practice field, it is good to think about areas you already have expertise in. Did you focus on a specific practice in law school? Did you spend a year articling for a specific lawyer and learned the ins and outs of that field? Play to your strengths when you are thinking about narrowing or niching down your firm.

It is no surprise that lawyers are very busy and suffer from burnout quickly. Ashley and Tyson chat about the importance of self care for lawyers. Most lawyers wear many hats and dedicating time to self care will not only allow you to last longer in the business but have a better outlook on life. Schedule self care into your busy calendar and make it known to your colleagues the importance of it. This can help you stay on track to dedicating time to it and show others that it matters to you so they respect that time.

Listen in to learn more from Ashley!

03:01 Niche Practice Area Dynamics 

04:58 Client Expectations in Niching 

05:50 Benefits of Specialization 

12:04 Challenges in Valuing Law Firms 

13:08 Importance of Self-Care 

Tune in to today’s episode and checkout the full show notes here.

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