The Revenue-Driven CMO

Chris Mechanic
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The Revenue-Driven CMO

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations. Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

  1. Subverting the Ordinary: Building High-Love, High-Respect Brands with Hattie Moll, CMO of Prosper

    1 DAY AGO

    Subverting the Ordinary: Building High-Love, High-Respect Brands with Hattie Moll, CMO of Prosper

    How can humor and smart marketing strategies transform financial services and improve retirement outcomes? In this episode, we’re joined by Hattie Moll, Chief Marketing Officer at Prosper, as she shares valuable insights from her career in marketing. Hattie discusses the power of creating engaging, humorous content that captures attention—even in industries like financial services, where the stakes are high. She highlights successful brands that have used humor and smart positioning to stand out, and dives into how Prosper is reshaping the financial landscape with affordable investment opportunities and strategic partnerships to help people achieve better retirement outcomes. Plus, Hattie gives us a glimpse into Prosper’s future plans, including how they’re leveraging AI to innovate in marketing and enhance their brand presence.    Takeaways: Embrace a B2C mindset in B2B: Treat your business communications like you are interacting directly with another person. This approach can make your brand more relatable and engaging. Invest in Brand Identity: Just because your company is B2B doesn't mean it can't have a strong, appealing brand identity. Use creative elements like mascots or icons to make your brand stand out. Utilize Creative Characters: Characters can bring your brand to life and make it memorable. They also help in building an emotional connection with your audience. Maintain Consistency: Ensure that your creative elements and brand messaging are consistent across all platforms and interactions to build a coherent and strong brand image. Make it Fun: Don't shy away from bringing a sense of fun and innovation into your business communications. A brand that can entertain while delivering its message tends to retain its audience better. Humanize Communication: Always remember that at the heart of B2B is human-to-human interaction. Reflect this in your communications by being authentic and personable. Permission to Innovate: Feel confident in breaking the mold and trying out new ideas. Innovating with brand elements can set you apart in the marketplace.   Quote of the Show: “I love data and I love understanding what's working, what isn't – but I also love ignoring it sometimes.” - Hattie Moll    Links: LinkedIn: https://www.linkedin.com/in/hattie-moll-78352616/  Website: www.prosper.co.uk   Shoutouts: Salesforce: https://www.salesforce.com/ Who Gives a Crap: https://us.whogivesacrap.org/ Tony’s Chocoloney: https://us.tonyschocolonely.com/ ClickUp: https://youtu.be/PxarYPTICVc?si=a_8LsrEoovUpyZhF Lush: https://www.lush.com/uk/en    Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    52 min
  2. Asymmetrical Marketing: Leveraging Low-Risk, High-Reward Strategies for Explosive Growth with Gabriel Falcione

    14 NOV

    Asymmetrical Marketing: Leveraging Low-Risk, High-Reward Strategies for Explosive Growth with Gabriel Falcione

    In this episode, we explore the nuances of giving and receiving feedback across cultures and the impact it has on global teams and GTM (Go-to-Market) strategies. Our guest shares insights from personal experiences working in Brazil, Europe, and beyond, highlighting how different regions handle feedback—from the direct and candid style of Germany and France to the more measured, empathetic approach in Brazil. The conversation delves into finding a balance that respects diverse cultural norms while fostering honesty and efficiency in the workplace.  Takeaways: Career transitions can fuel innovative perspectives: Starting in journalism provides valuable storytelling and analytical skills that can enhance marketing strategies.  Asymmetrical returns in marketing: Pursuing opportunities where potential returns far exceed the risks involved. Examples of asymmetrical strategies: Performance marketing through Google Ads and LinkedIn, where risks are limited to time or budget, but returns can be substantial.  Redefining conventional marketing practices: Trade fairs and other high-risk, low-reward channels may not be the best investments for companies looking to grow.  Cultural Perceptions of Feedback: The Brazilian way of providing feedback often focuses on cushioning critiques, contrasting with the blunt delivery common in European cultures.   Challenges in Multicultural Work Environments: Managing feedback in global companies requires a nuanced approach to ensure that cultural expectations are met while maintaining trust and transparency. Navigating Cultural Differences: While European teams might perceive Brazilian feedback as indirect or lacking honesty, Brazilians may find European feedback too harsh. Balancing Respect and Clarity: Striking a “sweet spot” is essential to make sure all team members feel their cultural background is respected without sacrificing performance. Feedback and Trust: Different perceptions of feedback can lead to misunderstandings—e.g., teams feeling feedback is insincere or slow when given in a more indirect style. Quote of the Show: “When you ignore the cultural aspects underneath a global GTM strategy, it can blow up in your face very easily.” - Gabriel Falcione Links: LinkedIn: https://www.linkedin.com/in/gabrielfalcione/ Website: https://vtex.com/en-us/ Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    53 min

  3. 8 NOV · VIDEO

    The AI Agents Have Arrived: Here's What You Need to Know (+ Live Demo Inside!) with Chris Mechanic

    In this exciting episode of the Revenue Driven CMO Podcast, Chris Mechanic takes listeners on a crash course in the world of AI agents. With the rapid growth of AI technology, we’re transitioning from AI 1.0 (chatbots and simple automations) to AI 2.0, where AI agents can handle complex tasks autonomously. Chris explores how these agents can revolutionize industries, from automating content creation to transforming customer service with voice AI agents. He also showcases a live demo of AI in action—showing the future of how businesses will interact with customers.   Takeaways: AI 1.0 vs. AI 2.0: AI is evolving from chatbots to full-fledged agents capable of executing multi-step tasks autonomously, eliminating manual processes for businesses. What AI Agents Do: These agents can automate complex tasks like writing blog posts, scheduling meetings, and even interacting with customers. The real promise? AI agents will soon be able to post content to your CMS, manage customer inquiries, and repurpose content all on their own. The Promise of Voice AI Agents: Voice agents are poised to replace traditional phone systems, providing smarter, more reliable customer service and sales interactions. AI's Impact on Businesses: Large businesses, particularly those with call centers, will save millions by replacing outdated systems with AI voice agents. The Demo: Chris showcases a live demo of an AI agent acting as a handyman service representative, revealing the current capabilities and potential of this technology. Challenges and Concerns: While AI agents hold great promise, they bring challenges, such as privacy concerns and the risk of fraud, like voice cloning scams. Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    20 min
  4. The Art of Being Customer Focused: Building Value Beyond Sales - Customer Focused Compilation

    30 OCT

    The Art of Being Customer Focused: Building Value Beyond Sales - Customer Focused Compilation

    In this insightful episode, we dive deep into the secrets of effective marketing through customer empathy. Our guests reveal why true success in marketing comes from understanding and aligning with customer motivations. We explore actionable strategies like listening to customer calls, gathering real insights, and applying this knowledge into storytelling frameworks. The conversation unpacks common pitfalls, such as overselling, and shares practical ways marketers can learn to differentiate between customer wants and needs for impactful messaging. Takeaways: Customer Empathy as the Foundation - Real success starts with putting yourself in your customer’s shoes. Listen to their stories, understand their challenges, and let that drive your marketing approach. The Importance of Onboarding Time for Customer Calls - Dedicate 10-15% of initial onboarding time to listening to recorded customer interactions for a solid grounding in customer motivations. Collaborate Across Teams - Engage with sales and customer success teams to join calls and leverage scheduled check-ins for customer insights. Using Third-Party Analysis - Sometimes, a neutral third party can uncover honest feedback that clients may not openly share with company representatives. Intentional Storytelling - Apply frameworks like Donald Miller’s “Building a StoryBrand” to craft messaging that speaks to customer insights and is relatable and engaging. Where to watch the full episode: Emphasizing Customer Empathy with Cindy Zhou, CMO of KnowBe4 https://youtu.be/J--YjIgUmn8 How to Meet Customers Where They Are in Their Buying Journey with Patrick Reynolds, CMO of BlueConic https://youtu.be/aplGbWmp3b8 Asking Your Customers The Right Questions with Emeric Ernoult, Co-founder & CEO of Agorapulse https://youtu.be/JI9KGibRT6U Rewiring Marketers’ Brains to Pay Attention to Customers with Dhiraj Kumar, CMO of Dashlane https://youtu.be/ElziPYXRYOE Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    27 min
  5. Unlocking the "No is Not an Answer" Mindset for Success with Volodymyr Korol, VP of Marketing at Creatio

    23 OCT

    Unlocking the "No is Not an Answer" Mindset for Success with Volodymyr Korol, VP of Marketing at Creatio

    In this episode, we dive into a powerful mindset: refusing to accept "no" as an answer and finding solutions in every situation. Volodymyr Korol VP of Marketing at Creatio shares how this philosophy has driven success throughout his career and how it applies not just in marketing but in all aspects of life. He provides examples from his journey at Creatio, from negotiating ambitious goals to landing high-profile partnerships. This episode is packed with actionable insights on resourcefulness, creativity, and leadership. Takeaways: Mindset Matters: Refusing to accept "no" fosters a solution-driven approach in both personal and professional life. Creativity in Negotiation: There’s always a path to achieve goals, whether it’s adjusting resources or finding new opportunities. Growth through Resilience: Persisting through challenges has led to rapid personal and organizational growth. Cross-industry Applicability: The mindset of problem-solving transcends industries and is useful in all facets of work and life. Localization is Critical for Marketing in Different Countries: In countries like France and Spain, localized content is crucial, as consumers prefer to engage with ads and marketing materials in their native language. Even for global products like CRM software, understanding and catering to local language preferences enhances engagement and user experience. AI in Marketing is Moving Towards Autopilot: While AI is currently helping with tasks like data summarization and copy generation, the future of marketing may involve AI transitioning from a "copilot" role to an "autopilot" role. In this future state, AI systems would make more autonomous decisions, such as adjusting bids or pausing campaigns based on real-time data, allowing marketers to focus on more strategic, creative tasks. Quote of the Show: "Everything is doable. It’s just a matter of operational organization, planning, and prioritization." - Volodymyr Korol Links: LinkedIn: https://www.linkedin.com/in/volodymyrkorol/ Website: https://www.creatio.com/company/feedback/request-live-demo?activity=adwords_brand_na&utm_term=creatio&gad_source=1&gclid=Cj0KCQjwmt24BhDPARIsAJFYKk2cF1tdU08kfEOYJzUeaLsayHsfBBVsKv7LuMFNhgI1cu7WlqlH-kEaAqx1EALw_wcB Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    51 min
  6. Lateral Thinking: The Key to Competitive Marketing with Jevan Taylor, CMO at QC Holdings

    18 OCT

    Lateral Thinking: The Key to Competitive Marketing with Jevan Taylor, CMO at QC Holdings

    In this episode, we dive deep into the concept of lateral thinking in marketing. Our guest Jevan Taylor, CMO at QC Holdings shares insights from their career, emphasizing the importance of creative problem-solving and looking at data from new perspectives. Through real-world examples and actionable advice, we explore how marketers can leverage fresh insights to improve their campaigns. Takeaways: Lateral Thinking Defined: Understanding lateral thinking as a method for creative problem-solving in marketing. Also the importance of examining data from different angles to foster innovation. Real-World Examples: The significance of the "Toasted" tobacco campaign from Mad Men as an illustration of unique insights leading to successful marketing. A case study on reviving a direct mail program by integrating credit score data with traditional demographics, leading to positive ROI. Evaluating Marketing Channels: Discussing the threshold for giving up on a marketing channel versus trying again. The importance of assessing execution quality and exploring new strategies before abandoning a tactic. Injecting New Data: How to bring in fresh data to reshape marketing strategies and show examples of leveraging consumer behavior insights to inform campaign adjustments. Creative Brainstorming Techniques: Tips for fostering a culture of creative thinking within marketing teams and strategies for brainstorming new ideas, including looking beyond the current projects. Actionable Insights for Marketers: Starting with existing data and brainstorming additional data needs and conducting ideation sessions to explore what competitors are doing and potential new approaches. Using AI for Creative Processes: Insights into using AI tools like ChatGPT to generate ideas and streamline content creation and the potential of AI for deeper analysis and problem-solving in marketing.   Quote of the Show: "True differentiation in marketing will come from creativity and lateral thinking, not just the basic functionalities that AI can offer.” - Jevan Taylor  Links: LinkedIn: https://www.linkedin.com/in/jevan-taylor/ Website: LendNation.com Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube:   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    56 min
  7. Tech in Business Compilation with Some of your Favorite Guests

    9 OCT

    Tech in Business Compilation with Some of your Favorite Guests

    In this special compilation episode, some of our favorite guests reveal the hidden strategies that have powered their success in marketing and technology. From continuously reinventing oneself to leveraging AI for content creation, these industry leaders share insights into the evolving landscape of digital marketing. Tune in for key lessons on adapting to change, working with data, and harnessing AI to optimize performance. Takeaways: Constant Innovation is Key: Success in marketing requires continuous reinvention and staying updated on new technologies. What worked six months ago may not work today. AI's Role in Content Creation: Structured prompts and clear roles are crucial when using AI for generating content. Understanding the limitations and strengths of AI can help produce more humanized, readable results. Data-Driven Marketing: Collecting and analyzing customer data can offer powerful insights, but the true value comes from using this data to inform algorithms and scale marketing efforts. Importance of Partner Relationships: Building and operationalizing partnerships, whether with other companies or software platforms, can be a crucial driver for revenue and business growth. Experimenting for Success: Taking calculated risks, even when you're winning, can lead to unexpected breakthroughs and opportunities for scaling your marketing efforts. Where to Watch Full Episode: AI Recipes for Success: 10x Your Creativity and Productivity with Unni Krishnan https://youtu.be/cdksrkqOycE?si=1nimV6gvZaexRuC9 Blending Tech & Human Elements in Marketing with Michael Bailey, SVP Global Marketing, CMO at Sirva https://youtu.be/XQZ6yCChUQo?si=BNNhBXskcTd-n5M3 Transforming IT Operations with AI with Brooke Cunningham https://youtu.be/3KSaHEfSMgk Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube: https://youtu.be/ZNSfb8DEy3g   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    26 min
  8. Navigating Media and Branding in a Digital Age with Greta Wilson Vice President of Marketing at Pitney Bowes

    2 OCT

    Navigating Media and Branding in a Digital Age with Greta Wilson Vice President of Marketing at Pitney Bowes

    In this insightful episode, Chris Mechanic sits down with Greta Wilson, a marketing leader with a rich history at renowned companies like Bloomberg and Pitney Bowes. Greta shares her journey, from running marketing for Bloomberg’s media properties to leading a transformative rebranding effort at Pitney Bowes. The conversation dives into the evolution of media, innovative marketing strategies, and how brands stay relevant in the digital era. Takeaways: Bloomberg's Media Marketing: Greta managed marketing across Bloomberg’s media platforms, leveraging limited budgets and bartering for high-impact exposure. Pitney Bowes Rebranding: Greta led efforts to rebrand Pitney Bowes from a mailing company to a tech-driven shipping solutions provider. Adapting to Market Shifts: As mailing declined, Pitney Bowes shifted focus to shipping technology, positioning itself as a global leader in shipping solutions. Creative Marketing Strategies: Innovative approaches like bartering were essential in securing valuable partnerships and boosting Bloomberg’s media presence. ROI of Rebranding: The rebranding success at Pitney Bowes was measured through brand awareness and market perception, helping align internal and external stakeholders. Quote of the Show: “Yes, from a marketing standpoint, I always say that's the rising tide that raises all boats. Direct mail, You'll see your search go, everything starts to go up.” - Greta Wilson Links: LinkedIn: https://www.linkedin.com/in/gretawilson/ Website: https://www.pitneybowes.com/us Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube: The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    29 min
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About

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations. Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

Information

  • Creator
    Chris Mechanic
  • Years Active
    2018 - 2024
  • Episodes
    214
  • Rating
    Clean
  • Copyright
    © 368454
  • Show Website
    The Revenue-Driven CMO

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