The Revenue-Driven CMO

Chris Mechanic
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The Revenue-Driven CMO

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations. Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

  1. Unlocking the "No is Not an Answer" Mindset for Success with Volodymyr Korol, VP of Marketing at Creatio

    2 DAYS AGO

    Unlocking the "No is Not an Answer" Mindset for Success with Volodymyr Korol, VP of Marketing at Creatio

    In this episode, we dive into a powerful mindset: refusing to accept "no" as an answer and finding solutions in every situation. Volodymyr Korol VP of Marketing at Creatio shares how this philosophy has driven success throughout his career and how it applies not just in marketing but in all aspects of life. He provides examples from his journey at Creatio, from negotiating ambitious goals to landing high-profile partnerships. This episode is packed with actionable insights on resourcefulness, creativity, and leadership. Takeaways: Mindset Matters: Refusing to accept "no" fosters a solution-driven approach in both personal and professional life. Creativity in Negotiation: There’s always a path to achieve goals, whether it’s adjusting resources or finding new opportunities. Growth through Resilience: Persisting through challenges has led to rapid personal and organizational growth. Cross-industry Applicability: The mindset of problem-solving transcends industries and is useful in all facets of work and life. Localization is Critical for Marketing in Different Countries: In countries like France and Spain, localized content is crucial, as consumers prefer to engage with ads and marketing materials in their native language. Even for global products like CRM software, understanding and catering to local language preferences enhances engagement and user experience. AI in Marketing is Moving Towards Autopilot: While AI is currently helping with tasks like data summarization and copy generation, the future of marketing may involve AI transitioning from a "copilot" role to an "autopilot" role. In this future state, AI systems would make more autonomous decisions, such as adjusting bids or pausing campaigns based on real-time data, allowing marketers to focus on more strategic, creative tasks. Quote of the Show: "Everything is doable. It’s just a matter of operational organization, planning, and prioritization." - Volodymyr Korol Links: LinkedIn: https://www.linkedin.com/in/volodymyrkorol/ Website: https://www.creatio.com/company/feedback/request-live-demo?activity=adwords_brand_na&utm_term=creatio&gad_source=1&gclid=Cj0KCQjwmt24BhDPARIsAJFYKk2cF1tdU08kfEOYJzUeaLsayHsfBBVsKv7LuMFNhgI1cu7WlqlH-kEaAqx1EALw_wcB Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    51 min
  2. Lateral Thinking: The Key to Competitive Marketing with Jevan Taylor, CMO at QC Holdings

    6 DAYS AGO

    Lateral Thinking: The Key to Competitive Marketing with Jevan Taylor, CMO at QC Holdings

    In this episode, we dive deep into the concept of lateral thinking in marketing. Our guest Jevan Taylor, CMO at QC Holdings shares insights from their career, emphasizing the importance of creative problem-solving and looking at data from new perspectives. Through real-world examples and actionable advice, we explore how marketers can leverage fresh insights to improve their campaigns. Takeaways: Lateral Thinking Defined: Understanding lateral thinking as a method for creative problem-solving in marketing. Also the importance of examining data from different angles to foster innovation. Real-World Examples: The significance of the "Toasted" tobacco campaign from Mad Men as an illustration of unique insights leading to successful marketing. A case study on reviving a direct mail program by integrating credit score data with traditional demographics, leading to positive ROI. Evaluating Marketing Channels: Discussing the threshold for giving up on a marketing channel versus trying again. The importance of assessing execution quality and exploring new strategies before abandoning a tactic. Injecting New Data: How to bring in fresh data to reshape marketing strategies and show examples of leveraging consumer behavior insights to inform campaign adjustments. Creative Brainstorming Techniques: Tips for fostering a culture of creative thinking within marketing teams and strategies for brainstorming new ideas, including looking beyond the current projects. Actionable Insights for Marketers: Starting with existing data and brainstorming additional data needs and conducting ideation sessions to explore what competitors are doing and potential new approaches. Using AI for Creative Processes: Insights into using AI tools like ChatGPT to generate ideas and streamline content creation and the potential of AI for deeper analysis and problem-solving in marketing.   Quote of the Show: "True differentiation in marketing will come from creativity and lateral thinking, not just the basic functionalities that AI can offer.” - Jevan Taylor  Links: LinkedIn: https://www.linkedin.com/in/jevan-taylor/ Website: LendNation.com Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube:   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    56 min
  3. Tech in Business Compilation with Some of your Favorite Guests

    9 OCT

    Tech in Business Compilation with Some of your Favorite Guests

    In this special compilation episode, some of our favorite guests reveal the hidden strategies that have powered their success in marketing and technology. From continuously reinventing oneself to leveraging AI for content creation, these industry leaders share insights into the evolving landscape of digital marketing. Tune in for key lessons on adapting to change, working with data, and harnessing AI to optimize performance. Takeaways: Constant Innovation is Key: Success in marketing requires continuous reinvention and staying updated on new technologies. What worked six months ago may not work today. AI's Role in Content Creation: Structured prompts and clear roles are crucial when using AI for generating content. Understanding the limitations and strengths of AI can help produce more humanized, readable results. Data-Driven Marketing: Collecting and analyzing customer data can offer powerful insights, but the true value comes from using this data to inform algorithms and scale marketing efforts. Importance of Partner Relationships: Building and operationalizing partnerships, whether with other companies or software platforms, can be a crucial driver for revenue and business growth. Experimenting for Success: Taking calculated risks, even when you're winning, can lead to unexpected breakthroughs and opportunities for scaling your marketing efforts. Where to Watch Full Episode: AI Recipes for Success: 10x Your Creativity and Productivity with Unni Krishnan https://youtu.be/cdksrkqOycE?si=1nimV6gvZaexRuC9 Blending Tech & Human Elements in Marketing with Michael Bailey, SVP Global Marketing, CMO at Sirva https://youtu.be/XQZ6yCChUQo?si=BNNhBXskcTd-n5M3 Transforming IT Operations with AI with Brooke Cunningham https://youtu.be/3KSaHEfSMgk Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube: https://youtu.be/ZNSfb8DEy3g   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    26 min
  4. Navigating Media and Branding in a Digital Age with Greta Wilson Vice President of Marketing at Pitney Bowes

    2 OCT

    Navigating Media and Branding in a Digital Age with Greta Wilson Vice President of Marketing at Pitney Bowes

    In this insightful episode, Chris Mechanic sits down with Greta Wilson, a marketing leader with a rich history at renowned companies like Bloomberg and Pitney Bowes. Greta shares her journey, from running marketing for Bloomberg’s media properties to leading a transformative rebranding effort at Pitney Bowes. The conversation dives into the evolution of media, innovative marketing strategies, and how brands stay relevant in the digital era. Takeaways: Bloomberg's Media Marketing: Greta managed marketing across Bloomberg’s media platforms, leveraging limited budgets and bartering for high-impact exposure. Pitney Bowes Rebranding: Greta led efforts to rebrand Pitney Bowes from a mailing company to a tech-driven shipping solutions provider. Adapting to Market Shifts: As mailing declined, Pitney Bowes shifted focus to shipping technology, positioning itself as a global leader in shipping solutions. Creative Marketing Strategies: Innovative approaches like bartering were essential in securing valuable partnerships and boosting Bloomberg’s media presence. ROI of Rebranding: The rebranding success at Pitney Bowes was measured through brand awareness and market perception, helping align internal and external stakeholders. Quote of the Show: “Yes, from a marketing standpoint, I always say that's the rising tide that raises all boats. Direct mail, You'll see your search go, everything starts to go up.” - Greta Wilson Links: LinkedIn: https://www.linkedin.com/in/gretawilson/ Website: https://www.pitneybowes.com/us Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube: The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    29 min
  5. Maintaining the Founder Mentality in a Private Equity-Backed World with Courtney Gould Miller, Marketing, Sales & Customer-Centric GTM Executive at Tribute technology

    25 SEPT

    Maintaining the Founder Mentality in a Private Equity-Backed World with Courtney Gould Miller, Marketing, Sales & Customer-Centric GTM Executive at Tribute technology

    In this episode, we dive deep into the challenges founders face when transitioning to larger organizations, particularly those backed by private equity. Our guest Courtney Miller emphasizes the importance of retaining the entrepreneurial mindset while adapting to new corporate environments. They discuss balancing gut-driven decision-making with structured processes, maintaining direct communication in a remote world, and leading a team with a shared sense of ownership and purpose. The conversation offers invaluable insights for founders, executives, and marketing leaders looking to make an impact in their roles. Takeaways: Embrace Your Founder Mindset: Founders bring a unique, nimble approach that helps organizations stay connected to customers and employees, regardless of the company size. Balancing Gut Instinct and Process: While private equity firms often operate with structured processes, founders can help companies by trusting their gut when identifying new opportunities. Direct Communication in Remote Work: It’s harder to maintain direct communication in remote settings. Make an effort to stay connected, use tools like Slack for informal touchpoints, and actively recognize contributions. Testing and Learning Quickly: Experimenting through beta tests and quick trials is key to keeping the entrepreneurial spirit alive in a large organization. Don't get bogged down in overanalyzing decisions. Building Trust with Teams: Creating a supportive, collaborative environment is critical. Encourage open discussions about challenges to foster growth and solutions rather than just reporting successes. Quote of the Show: "Entrepreneurs are uniquely situated to think about value directly to the customer and operationalize that quickly, even within a larger organization. You need to keep that founder mentality alive.” - Courtney Gould Miller Links: LinkedIn: https://www.linkedin.com/in/courtney-gould-miller-7661017/ Website: https://www.tributetech.com/ Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube:   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    50 min
  6. The Importance of ADs in Marketing Compilation with some of our favorite guest

    18 SEPT

    The Importance of ADs in Marketing Compilation with some of our favorite guest

    In this episode, we dive deep into the future of cookie-less advertising, exploring the current state of the industry and where it might be heading. With major players like Google continuously iterating their solutions, uncertainty looms, leaving marketers and advertisers wondering how to prepare. Our guest walks us through the complexities of the cookie-less world, explaining it in simple terms for those unfamiliar with the landscape and shedding light on how businesses should navigate these changes. Takeaways: Uncertainty Around Cookie-less Advertising: Even industry giants like Google don’t have a concrete solution yet, leading to repeated delays and continuous iterations. Privacy at the Core: The shift away from cookies is driven by the demand for user privacy, making interest-based advertising more challenging. Google’s Dominance: Until Google pulls the plug on cookies, alternative solutions will remain secondary, as Google's massive user network is unmatched. Interest-Based Targeting Explained: Cookies allow advertisers to build user profiles based on interests, keeping much of the internet free by allowing targeted ads. Adapt to Automation: While automation in advertising seems threatening, experienced marketers can still find value by understanding where and how to exploit gaps in Google’s automated systems. Show Links: The Future of Cookieless Advertising - Alex Kukich - Performance Marketing Insiders - Episode # 076 https://youtu.be/_6NNStYTlis The Automated Future of Digital Ads - Curtis Correll- Performance Marketing Insiders - Episode # 079 https://youtu.be/yrHEaYUfki0 Break the Cycle of Boring B2B Content with Aviv Canaani, VP of Marketing and Sales at Datarails https://youtu.be/1dj7xfHo_QI The State of TikTok Ads in 2022 - Ben Lisca - Performance Marketing Insiders - Episode # 069 https://youtu.be/pxJUZpOEKCc Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube: https://youtu.be/-zIPsLACeu4 The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    26 min
  7. AI Recipes for Success: 10x Your Creativity and Productivity with Unni Krishnan, Chief Pundit at Phuture.org

    11 SEPT

    AI Recipes for Success: 10x Your Creativity and Productivity with Unni Krishnan, Chief Pundit at Phuture.org

    In this episode, we dive into the continuous evolution of technology, marketing, and AI. Unni shares how staying ahead in a rapidly changing industry requires constant innovation and learning. We explore the development of AI tools, structured prompting, and how to effectively use AI for content creation. With insights into tools like ChatGPT, creative thinking methods, and AI frameworks, listeners will learn practical tips for staying adaptable and improving productivity. Takeaways: Adaptability and Lifelong Learning: Staying relevant in digital marketing requires constant learning and adapting to rapidly changing technologies and trends. Curiosity and a Generalist Approach: A broad skill set and natural curiosity allow for quicker adaptation and better control over evolving marketing strategies and tools. Structured Prompts for Better AI Content: AI produces the best results when given clear, structured prompts with specific instructions like tone, style, and context. AI Recipes for Creativity and Productivity: Unni’s "recipes" for tasks like SEO and storytelling help maximize creativity and efficiency by following structured frameworks. AI as a Learning and Dialogue Tool: Beyond content creation, AI can be a powerful tool for learning, providing deeper insights when engaged in thoughtful dialogue. Quote of the Show: “You would be surprised and almost gasping at the possibilities it can draw” - Unni Krishnan Links: LinkedIn: https://www.linkedin.com/in/krishnau/?originalSubdomain=in Website: phewture.org Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube: https://youtu.be/cdksrkqOycE   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    45 min

  8. 6 SEPT

    The importance of team building! Highlights from some of our favorite guests!

    In this episode, we take a look back to some of the guests that brought us the best insight on building effective teams. With summer drawing to an end it’s back to work season and having an effective team is vital for your company's success. From Wendy White to Jill Kellet we go back in time to listen again to this great insight.    Full Episode Links: Marketing in a Flat World with Wendy White, CMO Daxko https://youtu.be/hwn4Q00TRDw Creating a Culture of Excellence with Haleigh Forbes, VP of Marketing at APEI https://youtu.be/k2qbaGP727s?si=eXf_XWphcgDsl5lY How to Build Your Creative Team with Jill Kellett, VP of Product & Marketing at Root Insurance https://youtu.be/64iuDfdgv_w Measuring Your Marketing Team’s Effectiveness - Chris Allen - The Revenue-Driven CMO - Episode # 104 https://youtu.be/syUWifcJ0Ko   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube:   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    22 min
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About

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations. Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week.

Information

  • Creator
    Chris Mechanic
  • Years Active
    2018 - 2024
  • Episodes
    210
  • Rating
    Clean
  • Copyright
    © 368454
  • Show Website
    The Revenue-Driven CMO

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