Most people think that the launch event is the key factor in achieving successful launch outcomes. However, it’s the activities that come directly before the launch event, known as the launch runway, that truly shape the overall launch experience, and can turn an average launch into an incredible five or six-figure launch.
No matter how big or small your audience is, when you execute your launch runway well, you will be able to fill your launch events, attract higher caliber clients, and create consistent cash infusions in your business.
Tune in to discover what you need in order to create massive momentum for high-earning revenue months.
Episode 92: Setting Yourself For Success With Proper Planning: Live Launch Secrets #1
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Do not miss these highlights:
00:57 If you haven't already, definitely catch the first episode of the series, the Live Launch Secrets.
01:12 This is also really one of our core signature ways of helping our clients grow their businesses to the next level.
01:41 It is just so diverse in the way that you can use it in many ways if you know how to use it properly.
01:56 In this episode, we will talk about the launch runway.
02:03 Let’s have a visual around an airplane that has a shorter runway.
02:44 What we find a lot of women do is try to create momentum in their launch without doing the launch runway.
03:20 What we want the launch runway to do is yes, fill our launch event with whatever style you decide to use.
03:48 Leveraging your audience and promoting your launch event to your social following and your email list.
04:30 It's really important to think more holistically about how you're selling your launch event and what's happening in this launch runway.
05:14 So the call to action is yes, join the launch event, but throughout the messaging and throughout the process.
05:47 If you think about this launch runway, you're already subconsciously, indirectly, and even directly feeding your people up for your offer without you and them knowing it.
07:20 The call to action is still the launch event but all the messaging is there. And part of that indoctrination sequence is we can help you build inside of one check.
07:40 Your launch event, if done well is just a component of your overall framework in helping people get results.
08:20 Really starting to open that loop for them from the get-go, and if you haven't been consistent in selling your offer, this is definitely one of the things that we do inside of 10K Content Collective.