UX in Healthcare | Varuna Iyer | Head of Digital Design and UX | Dr. Reddy Laboratories | D Talks

D Talks - The Design Podcast Varuna is a seasoned cross-functional designer and respected design educator, currently holding the role of Head of Digital Design and UX at Studio 5B-DRL. Holding nearly 12 years of multifaceted experience within the "Idea to Market" product domain, she is renowned for her unwavering dedication to customer satisfaction, commitment to quality, and sharp business focus. Her problem-solving expertise spans across four diverse geographic regions, showcasing her adaptability and global perspective. With an entrepreneurial mindset and an innate drive for success, Varuna embodies a proactive approach, consistently delivering results. Her ability to effectively communicate crucial design decisions to key stakeholders is complemented by her aptitude for creating tangible impacts on both design strategies and business outcomes. Varuna's unique blend of skills seamlessly integrates creative vision with strategic objectives, making her an invaluable asset in driving design innovation and fostering business growth. ________________________________________ Online courses for UCEED CEED NID & NIFT ⁠⁠https://online.designexstudio.com/⁠
________________________________________ Connect with Sanjay Reddy(Host) Linkedin ⁠⁠https://www.linkedin.com/in/sanjayreddy144/ ADPList https://adplist.org/mentors/sanjay-reddy Instagram https://www.instagram.com/sanjayreddy144/

________________________________________ Chapters 00:00 - Introduction 04:30 - Italian Design 07:50 - Typical day of a UX Designer at Dr. Reddy Laboratories 10:20 - The bubble of UX Design 14:34 - Measuring Design | Vision & Strategy 18:18 - Responsibility of UX Designers 25:21 - Role of UX in healthcare 27:13 - Responsibility of Designers in healthcare 27:57 - Seeing what other's don't see 29:00 - Role of a Designer in healthcare 29:29 - Gap in healthcare | Service gap (Behavioural aspect) 32:47 - Example Service gap (Behavioural aspect) 34:15 - Gap in healthcare | Experience gap 36:16 - Personalisation in healthcare 38:37 - Working with Doctors 41:16 - ABHA Scheme & Challenges in healthcare 51:10 - Opportunities in healthcare | Accessibility & affordability to healthcare 52:28 - Value driven healthcare system 59:55 - Need for designers in healthcare 1:01:26 - Screening design portfolios 1:02:07 - Craft of being a designer 1:05:21 - Conclusion