The Compete Network

•

Channel • 6 Shows

Marketing

Marketing

Monthly
Marketing

Marketing

Updated 16/11/2023
Careers

Careers

Monthly
Careers

Careers

Updated 13/12/2022
Business

Business

Updated weekly
Marketing

Marketing

Every two weeks

23/07/2024

How to Craft a Sales Pitch That Wins in Competitive Markets w/ April Dunford | S4 E3

In today’s competitive landscape, how do you make your solution the clear choice for your best-fit customers? Join us as we uncover the secrets to a compelling sales pitch with April Dunford, author of Obviously Awesome and her latest, Sales Pitch. April reveals how to transform your pitch into a story that helps customers navigate their options, understand the trade-offs, and confidently choose your solution. She also explains why many companies struggle to carry their positioning into sales conversations and how to bridge that gap. Hosts: Rowan Noronha & Morgan J Ingram Guests: April Dunford Producer: Grayson Ottenbreit Editor: Stephen Despins Timestamps: TIMESTAMPS: (00:04:15) What is positioning? (00:06:15) What are the 5 components of positioning? (00:07:38) Why start with competitive alternatives? (00:10:35) How do you tackle positioning when dealing with multiple personas/buyers? (00:18:58) Has your engineering background impacted how you approach positioning? (00:21:55) Difference between positioning and messaging? (00:26:05) Who owns positioning? Is it sales? Product marketing? (00:34:40) How do you combat sales teams who just want to pitch product features? (00:42:31) Walk us through your sales pitch framework. (00:49:13) Can you break down the main components of your pitch? (00:56:20) While building your ICP, how do you handle research? (01:00:51) What is one thing folks get wrong when rolling out a sales pitch?

23/07/2024

•

1h 2m
SEASON 1 TRAILER

Introducing Back Office to Boardroom

Welcome to Back Office to Boardroom. Host Clara Smyth, Sr. Product Marketing Manager at Slack, is joined by the best competitive professionals in the business to share how they got from where they were, to where they are today. We get into the best decisions they made, those screw-ups they’d like to forget, and the lessons these leaders want to pass on to listeners that are looking to elevate their compete career. This show is brought to you by the Compete Network.

S1 Trailer

•

1 min
09/11/2023

How Challenges Fuel Leadership and Personal Growth for Women | Kelsey Boyer

This week, Jody is joined by Kelsey Boyer, Founder of Women’s Leadership Accelerator, and they delve into the inspiring journey of a woman who transformed her personal challenges into a powerful drive to impact the world. From her early struggles to launching Women's Leadership Accelerator, we explore her path to leadership, empowerment, and personal growth. Timestamps: 00:00 - Introduction, Harmony Struggles, and Breathwork 04:30 - Kelsey's Background, Leadership Journey, and Confidence 09:15 - Challenges, Authenticity, and Overcoming Limiting Beliefs 13:40 - Empathy, Effective Communication, and Nonviolent Communication 16:30 - Leading with Confidence Workshop, Communication Impact, and Upcoming Events 20:15 - Empowering Teams, Conflict Resolution, and Creating a Positive Work Environment 23:45 - Emotional Intelligence, Leadership Development, and Personal Growth 27:10 - Navigating Change, Building Resilience, and Q&A Session 30:45 - Connect with Kelsey Boyer! Host: Jody Geiger Production: Grayson Ottenbreit Check out past episodes and more great compete content like Winning as Women only on the Compete Network, powered by Klue. About the Compete Network: The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

09/11/2023

•

30 min
21/07/2023

SEASON 2 PREMIERE! Slowing Down to Speed Up with Steph White

In the SEASON 2 PREMIERE of Winning as Women, host Jody Geiger talks with Loopio's Senior Director of Revenue Enablement Steph White. The last three years have been an absolute whirlwind—especially for those in the B2B SaaS world. Steph and Jody talk about what it takes to make sure you're keeping your cup full so you can show up for others, why it's crucial to find time to slow down so you can eventually speed up, and why Steph is looking at win rates at every node in the deal cycle to drive more revenue. Key Moments: (00:50) Welcome to the Season 2 Premiere of Winning as Women (02:56) Navigating the last three years in B2B SaaS (08:24) How Steph lost her sparkle (and how she got it back) (11:46) Why extroverts need to recharge too (15:47) The revenue enablement metrics that matter (20:27) How Steph is defining winning today Host: Jody Geiger Production: Grayson Ottenbreit Check out past episodes and more great compete content like Winning as Women only on the Compete Network, powered by Klue. About the Compete Network: The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

21/07/2023

•

25 min
21/03/2024

The Most (Best?) Controversial Product Launch

In this episode, Tamara, Andy and Jason compete to present the most controversial product launch. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:04:11) Launch #1: Google Gemini (00:16:48) Launch #2: Humane AI Pin (00:28:48) Launch #3: Tesla Cybertruck (00:39:30) And the winner is...

21/03/2024

•

45 min
11/08/2022

Launching an Effective Win-Loss Program with Valerie Bonaldo of Seismic

In this episode, Valerie Bonaldo of Seismic joins Blindspots to talk about the step-by-step process of launching a new win/loss program. In our conversations, Valerie shared some really specific information about: How to get (and keep) stakeholder buy-inHer unique tool for getting everyone on the same page from day oneThe importance of asking the right questions in the right wayHer approach to defining program focus and doing efficient outreachHow she uses customization to make sharing win/loss finds more effectiveThe importance of focusing on winsListen now and stay tuned for more practical lessons from this brilliant guest!

11/08/2022

•

34 min
29/07/2022

Self-Promotion with Humility | Gal Toren, JFrog

Clara Smyth is joined by JFrog's Competitive Intelligence Team Lead Gal Toren to talk about how having the courage to be vulnerable and humble has helped Gal become the leader and competitive intelligence expert she is today. This podcast is brought to you by the Compete Network. The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement community. Listen to past episodes and dive into more great compete content on the Compete Network.

29/07/2022

•

25 min
10/08/2021

Exploring a Monetization Practice to Fuel Growth with Chris Mele of Software Pricing Partners

This week, Ryan sits down with Managing Partner at Software Pricing Partners, Chris Mele, who shares his knowledge in pricing and why you should develop a monetization practice. Chris tells us one of the biggest mistakes an organization can make is not to update its pricing strategy. Rolling out new pricing is complex and risky, but if done well can level up your company's growth. Luckily today, you'll learn about critical pieces of a monetization practice to help you upgrade your pricing and elevate your business. Key Takeaways: 🧩 05:48 - 07:52 Expand beyond the price point 🗝 08:35 - 09:34 The key to build a more optimized pricing strategy 😣 10:03 - 11:10 What is the number one mistake most companies make when it comes to pricing? 💡 10:46 - 10:57 What is a monetization practice? 📣 12:34 - 14:25 The reality of discounting 📞 16:51 - 17:57 Finding the right time to discuss pricing is key 💸 19:27 - 21:06 The impact of the pandemic on pricing 🥇 21:57 - 24:54 How to leverage pricing to gain competitive edge 📚 26:57 - 29:40 Sources of intel to inform your pricing strategy

10/08/2021

•

32 min
17/01/2022

Trailer

Welcome to the Blindspots podcast. This show is designed to help marketers and researchers understand just how to address blind spots in key, go-to-market areas through primary research efforts. This podcast is brought to you by DoubleCheck Research, an established leader in win/ loss and churn research and analysis with a mission to help clients improve their win rates by turning buyer insights into competitive advantage. My name's Ryan Sorley. I'm a founder, a researcher, a soon-to-be author, a husband to one, and a dad to three, and your grateful and humble podcast host. Each show, I will engage with marketing, sales, product, and competitive intelligence experts in the B2B technology space in meaningful and thought- provoking conversations with actionable strategies on how to help product marketers and those with a love for research drive value across their organizations. So make sure to check out the show and subscribe on your favorite podcast app. Thanks so much for joining us.

17/01/2022

•

1 min
09/11/2022

#3 - Overcoming the Fear | Michelle Pietsch

When Michelle Pietsch began 2022 as the Vice President of Revenue at Dooly, she assumed she would end the year in the same position. Fears of an economic recession and a slew of layoffs in the tech sector made for a different outcome. But Michelle's story is not one that ends at Dooly — it was just the beginning. Now as a founding partner at Minot Light Consulting, Michelle has turned her years of professional experience into an agency devoted to GTM strategy. She sat down with host Jody Geiger to talk about: Taking the leap and starting her own company (1:50)Michelle's fear of posting on LinkedIn and hiring a ghostwriter (3:01)How being uncomfortable became the new normal for Michelle (10:52)Avoiding the endless downward spiral of rumination (17:20)Building resilience in a sales role (19:39)Living through layoffs at Dooly (21:34)Always being prepared to pivot (26:30)And what 'winning' means to Michelle today (34:12)Host: Jody Geiger Production: Grayson Ottenbreit Check out past episodes and more great compete content like Winning as Women only on the Compete Network, powered by Klue. About the Compete Network: The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

09/11/2022

•

38 min

The Compete Network is the home of the best shows, events, and resources on competing. Created in partnership with the top product marketing, competitive intelligence, and go-to-market voices in the business. Powered by Klue.