133 How I Turned My Side Hustle into a Thriving Design Agency

When I charge $25k for a branding project, I’m not just picking a number - I’m showing clients the level of transformation and expertise I bring. This confidence in pricing doesn’t just impress clients; it signals that you know your worth.

Think about it: every time you set a price that genuinely reflects your work's value, you’re establishing a standard for the clients you want to attract.

In this episode, I’m guiding you through the steps to develop that same confidence in your pricing so that clients trust in your value from the start.

You will learn:

• How to shift your mindset and embrace the value you bring to clients.
• The importance of setting a minimum base rate and how to calculate it.
• Strategies to adopt value-based pricing and charge for outcomes, not hours.
• Tips for presenting your prices confidently to clients, even during tough conversations.
• How to handle objections without feeling pressured to lower your rates.

Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!

Aventive Academy’s Resources:

Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/

Free Client Portal for Designers: https://aventiveacademy.com/client-portal/

$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f

The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/

12-Week Business Program for Designers: https://aventiveacademy.com/profit

The Creative CEO Accelerator: https://aventiveacademy.com/accelerator