A Better HR Business

getmorehrclients

HR marketing podcast which looks at how HR consultants and HR tech firms grow their businesses. Visit www.GetMoreHRclients.com.

  1. 12 MAY

    Episode 310: From Corporate HR Leader To Independent Compensation Consultant - with Scott Trumpolt

    In this episode, Ben is joined by Scott Trompolt, founder and principal consultant at Trompolt Compensation Design Solutions (TCDS). With over 18 years in corporate HR leadership across the US and Germany, followed by more than a decade consulting globally, Scott shares his insights on effective compensation strategy, pay transparency, and the journey from corporate life to independent consulting. The discussion covers the evolving landscape of compensation, the impact of pay transparency laws, and how compensation can be leveraged for employee engagement. Scott also details his approach to structuring consulting projects, pricing strategies, and building a steady client base, as well as his motivations for writing "The Defragmented Consultant." He discusses how he initially relied on established relationships and positive word-of-mouth from previous professional contacts to win his first consulting projects. Over time, referrals and client recommendations helped keep his project pipeline full. As some long-term clients retired, he adapted by improving his website, using LinkedIn for outreach, and appearing on podcasts to reach new, "cold" clients. He emphasizes a long-term view, focusing on building relationships and lifetime client value rather than just single engagements. Topics discussed include:  The emergence and nuances of pay transparency laws and their effects on organizations and employees Linking compensation strategies to employee engagement and development conversations Trends in compensation consulting, including increased focus on variable pay and transparency in sales incentive plans  Deciding between a niche versus a generalist approach as an HR consultant Structuring and pricing consulting services for different types of projects and client needs  Focusing on client lifetime value, not just a one-time project fee  How Scott Trompolt built his client base, starting with word of mouth and evolving toward a mix of referrals, LinkedIn outreach, website optimization, and podcast appearances  Professional and personal challenges that come with independent consulting, and embracing continuous learning  For more insights from Scott Trompolt, including his approach to consulting, compensation design, and tips from his book, visit his website: www.hrcompensationconsulting.com. Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

    37 min

  2. 30 APR

    Episode 309: Growing A Visual Storytelling and Training Company - with Si Beales from Sidedoor Studio

    In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Si Beales, Founder/Learning Director at Sidedoor Studio talk about how to attract HR clients with visual storytelling and habit-based learning. Si Beales is a trainer, speaker, and academic at Leeds School of Art & Design and Leeds Beckett University. He’s also the founder of Sidedoor Studio. He works with businesses, students, and creative teams to build practical human skills—like thinking, collaboration, and curiosity—and turn them into habits that actually stick. Through Sidedoor Studio, he creates learning experiences using video, workshops, and events, helping organisations make their training more engaging and useful. His focus is simple: make learning clearer, more relevant, and easier to apply in the real world. Si has worked with organisations including Nike, Carlsberg, Boots, E.ON, and Central Saint Martins. With a background across industry and academia, he brings a practical, straightforward approach—focused on ideas people can actually use. You’ll hear practical strategies for marketing for HR consultants, using storytelling to stand out as a consultant, and shaping learning experiences that stick. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. What You’ll Learn in This Episode: How habit-based learning and visual storytelling can make training and onboarding more impactful Why authentic, relevant content engages learners and drives real culture change Si Beals’ approach to finding the right clients (and why working with SMEs brings agility and creative freedom) Episode highlights: Si’s career journey from marketing and academia to founding Sidedoor Studio, and the realisation that traditional learning approaches are often ineffective. The development of the “PEARS” framework for learning: Prepare, Engage, Apply, Reflect, Strengthen. The importance of making learning personal, authentic, and relevant to ensure it is effective and memorable. Using innovative approaches like first-person drone video and interactivity to immerse learners in real-world scenarios. Key client types and use cases—working with SMEs on both marketing content and learning & development projects. Avoiding “creativity by committee” and the value of collaborative content development with clients. Examples of social learning, like building an internal radio station and creating story-driven engagement for distributed teams. Focus on understanding audiences by directly observing client environments and existing training. Resources & Links Mentioned: Sidedoor Studio website: www.sidedoor.studio Si Beales’ website: www.sibeales.com Si Beale’ LinkedIn: www.linkedin.com/in/si-beales Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

    17 min

  3. 20 APR

    Episode 308: Turn Your Expertise Into Income-Producing Assets - with Conor Lynch

    In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Conor Lynch, digital innovator, educator, and author of “Learn Earn Own”, talk about how individuals and HR professionals can future-proof their careers and businesses as technology accelerates the pace of change and automation looms. Conor Lynch is a digital innovator and educator who grew his personal brand, Connector, from a side hustle into a seven-figure business. With over 25 years of experience across marketing, technology, and communications, he has worked with global brands including Guinness and Coca-Cola. He began his career in traditional marketing after graduating from Smurfit College, Ireland’s leading business school, before moving into online and social media as the internet reshaped the industry. Today, he focuses on helping individuals and organisations build long-term digital assets, embracing AI and automation as the next major shift in work and business. Learn Earn Own challenges the century-old idea of the career ladder—study hard, get a job, and climb the ranks—and argues it no longer reflects the reality of modern work. In today’s economy, relying on a single income stream is increasingly risky, and careers are shifting from linear paths to dynamic portfolios of assets. Rather than encouraging people to quit their jobs, the book focuses on building alongside employment: learning new skills, creating additional income streams, and owning digital and intellectual assets that compound over time. It introduces a practical framework for anyone—regardless of background—to become an “experimenter” by building career assets such as personal brands, digital products, content, networks, and expertise. Packed with tools, templates, AI prompts, and real-world strategies, Learn Earn Own is a hands-on guide to designing a more independent, resilient, and opportunity-rich career in the age of AI. You’ll hear practical strategies for using AI in consulting, business growth strategies for consultants, and how to stand out as a consultant amid rapid industry change. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. What You’ll Learn in This Episode: The “assets ladder” framework for long-term career value creation with or without entrepreneurship. Real-world examples of digital products, web apps, and personal brands as assets for consultants. How to experiment with AI tools and side projects—even as an employee—to future-proof your consulting career. Why building career assets is more sustainable than climbing a traditional career ladder, and how to get started. Episode highlights: Conor’s journey: from traditional marketing roles to founding and selling a successful digital agency. The origin of the Connector business and the power of community-driven meetups. The shift from a career ladder to the “assets ladder”—what it means to build career assets in the modern world. Examples of digital and personal brand assets anyone can start building while still employed. Encouragement for experimentation and small steps toward asset creation, even for those not seeking entrepreneurship. Using collaborative partnerships to amplify asset-building efforts. Reflections on traditional career guidance versus the need for modern asset-based approaches. Perspectives on job security, risk, and creating multiple streams of income. The importance of learning technical skills in the era of AI, and tools like Claude Code for building simple web applications. Specific marketing and growth strategies: building community through events, consistent blogging, content repurposing into ebooks and tools, and leveraging collaborations. Advice for employees who want to experiment with side projects and building assets discreetly, including faceless offers and content products. Resources & Links Mentioned: Conor’s website: www.conorlyn.ch Conor’s LinkedIn: www.linkedin.com/in/conorlynch While you're here... Remember to grab your free ticket for the People Business Growth Summit! It's a one-day online summit on marketing and growing people-focused services and HR tech businesses. Tuesday, 28 April 2026 Online event Free tickets available: https://summit.getmorehrclients.com  The People Business Growth Summit brings together founders and operators from HR consultancies and HR technology companies to share the real decisions that helped their businesses grow. This is not theory or generic advice. Each session focuses on the actual growth decisions leaders made while building traction in their business. You will hear the context they were in, the options they considered, what they chose to do, what worked, and what they would do differently next time. Why attend If you run an HR or people-focused business and want growth to feel more predictable in 2026, this summit is designed for you. Across the day, speakers will share practical insights such as: 💡 What a successful consultancy founder is doing now to prepare her national firm for a future sale 💡 How HR tech and consulting firms win large corporate and enterprise deals 💡 The marketing mix used by successful early-stage HR software companies 💡 Hard-won lessons on scaling, systems, and leadership from experienced founders 💡 How to price HR consulting services so they fuel growth rather than cap it 💡 What to think about before merging with or acquiring another HR-related business 💡 How one consultant won her first client before she had even officially launched 💡 Marketing lessons from growing HR tech companies in recruitment, benefits, L&D and more The goal is simple: practical insight you can actually use. Who this summit is for This event is for people who sell expertise or software, not internal HR teams. You will get the most value if you are: 💡 A growing services firm selling HR, recruitment, L&D or people expertise 💡 A founder or marketing lead at an early-stage HR or workforce technology company 💡 Part of a small marketing team deciding where to focus next 💡 A solo consultant or small consultancy owner If you want growth but do not want to spend the next six months pursuing the wrong strategy, this event will help you get clearer on your next move. Tuesday, 28 April 2026 Online event Free tickets available: https://summit.getmorehrclients.com

    20 min

  4. 13 APR

    Episode 307: Want More Sales Meetings and Demos? Try Pre-Conversion Events

    In this episode, Ben explains how “pre-conversion events” can help HR consultancies and HR tech firms win more business. Instead of relying only on surface-level marketing like posts, emails, and outreach, he shares ways to create deeper, more engaging experiences that warm prospects up before the sales call. You’ll hear practical examples such as workshops, roundtables, bootcamps, partner webinars, mini-courses, customer panels, and case study sessions. Ben also explains why these approaches can lead to more sales conversations, easier demos, and higher conversion rates. If your pipeline feels slow, or sales calls feel like too much hard work, this episode offers a smarter way to build trust before the meeting even starts. While you're here... Remember to grab your free ticket for the People Business Growth Summit! It's a one-day online summit on marketing and growing people-focused services and HR tech businesses. Tuesday, 28 April 2026 Online event Free tickets available: https://summit.getmorehrclients.com  The People Business Growth Summit brings together founders and operators from HR consultancies and HR technology companies to share the real decisions that helped their businesses grow. This is not theory or generic advice. Each session focuses on the actual growth decisions leaders made while building traction in their business. You will hear the context they were in, the options they considered, what they chose to do, what worked, and what they would do differently next time. Why attend If you run an HR or people-focused business and want growth to feel more predictable in 2026, this summit is designed for you. Across the day, speakers will share practical insights such as: 💡 What a successful consultancy founder is doing now to prepare her national firm for a future sale 💡 How HR tech and consulting firms win large corporate and enterprise deals 💡 The marketing mix used by successful early-stage HR software companies 💡 Hard-won lessons on scaling, systems, and leadership from experienced founders 💡 How to price HR consulting services so they fuel growth rather than cap it 💡 What to think about before merging with or acquiring another HR-related business 💡 How one consultant won her first client before she had even officially launched 💡 Marketing lessons from growing HR tech companies in recruitment, benefits, L&D and more The goal is simple: practical insight you can actually use. Who this summit is for This event is for people who sell expertise or software, not internal HR teams. You will get the most value if you are: 💡 A growing services firm selling HR, recruitment, L&D or people expertise 💡 A founder or marketing lead at an early-stage HR or workforce technology company 💡 Part of a small marketing team deciding where to focus next 💡 A solo consultant or small consultancy owner If you want growth but do not want to spend the next six months pursuing the wrong strategy, this event will help you get clearer on your next move. Tuesday, 28 April 2026 Online event Free tickets available: https://summit.getmorehrclients.com

    10 min

  5. 26 MAR

    Episode 306: Growing An International Job Search Engine – with Yevhen Onatsko from Jooble

    Most job platforms say they help you “get more applicants.” What employers actually need is understanding why roles aren’t getting filled - and fixing that. Yevhen Onatsko, US Country Manager at Jooble, shares his take on growing internationally, using data smartly, and building strong partnerships - lessons that are very useful for anyone in HR tech or looking to expand their business. Jooble is a global job search aggregator operating in 60+ countries, connecting millions of job seekers with opportunities every day. What really caught my attention, beyond the scale, was how they think about growth, data, and partnerships. Instead of just driving traffic, they focus on what actually matters: 💡 why candidates aren’t applying 💡 how job visibility varies by market 💡 what employers need to change to attract the right people 💡 how user behavior shifts across devices and regions Two things really stood out for me: They don’t treat data as reporting - they use it as a diagnosis. It’s not “you need more clicks.” It’s “here’s why this role isn’t converting.” They’ve built flexibility into their model. Different markets, different clients, different needs—no one-size-fits-all approach. Yevhen shared a great example: Instead of pushing more traffic to a struggling job post, their data might reveal the real issue: poor job positioning, unclear salary, or a mismatch with local demand. That’s the difference between volume and insight. Now, the growth side (because everyone asks): 💡 Build strong partnerships (aggregators, job boards, agencies) 💡 Focus on business development, not just inbound 💡 Be present where your industry is (events, associations like TA Tech) 💡 Treat SEO as infrastructure—capture demand across every role and location 💡 Adapt to new search behavior (yes, including AI tools like ChatGPT) And one big takeaway for HR tech founders: Credibility beats visibility. HR buyers don’t respond to noise—they respond to trust, relevance, and education. If you’re building in HR tech, recruiting, or marketplaces, this one’s worth your time. Website: www.jooble.org LinkedIn: www.linkedin.com/in/yevhen-onatsko-17150784 Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

    19 min

  6. 13 MAR

    Episode 305: Announcing The People Business Growth Summit!

    Announcing the People Business Growth Summit! It's a one-day online summit on marketing and growing people-focused services and HR tech businesses. Tuesday, 28 April 2026 Online event Free tickets available: https://summit.getmorehrclients.com  The People Business Growth Summit brings together founders and operators from HR consultancies and HR technology companies to share the real decisions that helped their businesses grow. This is not theory or generic advice. Each session focuses on the actual growth decisions leaders made while building traction in their business. You will hear the context they were in, the options they considered, what they chose to do, what worked, and what they would do differently next time. Why attend If you run an HR or people-focused business and want growth to feel more predictable in 2026, this summit is designed for you. Across the day, speakers will share practical insights such as: 💡 What a successful consultancy founder is doing now to prepare her national firm for a future sale 💡 How HR tech and consulting firms win large corporate and enterprise deals 💡 The marketing mix used by successful early-stage HR software companies 💡 Hard-won lessons on scaling, systems, and leadership from experienced founders 💡 How to price HR consulting services so they fuel growth rather than cap it 💡 What to think about before merging with or acquiring another HR-related business 💡 How one consultant won her first client before she had even officially launched 💡 Marketing lessons from growing HR tech companies in recruitment, benefits, L&D and more The goal is simple: practical insight you can actually use. Who this summit is for This event is for people who sell expertise or software, not internal HR teams. You will get the most value if you are: 💡 A growing services firm selling HR, recruitment, L&D or people expertise 💡 A founder or marketing lead at an early-stage HR or workforce technology company 💡 Part of a small marketing team deciding where to focus next 💡 A solo consultant or small consultancy owner If you want growth but do not want to spend the next six months pursuing the wrong strategy, this event will help you get clearer on your next move. What this summit is really about Every session is structured around real growth decisions, including: 💡 The situation the company was facing 💡 The options they considered 💡 What they chose and why 💡 What changed as a result 💡 What stalled or failed 💡 What they would avoid if starting again You will hear about things like: 💡 How demand was actually generated and when visibility backfired 💡 Pricing and packaging changes that made selling easier or harder 💡 Marketing channels that looked promising but quietly failed 💡 The growth decisions founders would make differently today This is real-world growth experience, not theory. Event format The summit includes: 💡 Experience-led sessions from founders and operators 💡 Two focused tracks: consultancies and technology companies 💡 Optional on-demand access 💡 Practical tools available through the Implementation Pass Featured speakers Speakers include founders and operators from across the HR consulting and HR technology ecosystem, including leaders from: NonprofitHR Clearwater HR Consulting Thread HCM HiringBranch AllVoices HumansR Career Money Life Hubert Shrlock Partners+ FutureSolve Volman HR Strategy Compt KI Consulting SkillCycle EdLogics HRTech Advisor TimeForge Labor and more. Join us! If you run a people-focused consultancy or HR tech company and want clearer insight into how businesses like yours actually grow, this summit will give you ideas you can apply immediately. Join us online on Tuesday, 28 April 2026. Register now for your free ticket: https://summit.getmorehrclients.com

    14 min

  7. 24 FEB

    Episode 304: Growing An HR Consultancy for Small Businesses & Startups - with Val Esway

    In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Val Esway, founder of Work with Val, talk about the challenges of hiring, compliance, and employee management for small and growing businesses across the US and Canada. Val Esway partners with founders and leadership teams to build the recruiting and HR foundations necessary for sustainable growth. With a background spanning early-stage startups, e-commerce brands, and agencies, she has served as a People & Talent Manager, Director of Operations, and Chief of Staff. This unique trajectory allows her to bridge the gap between human-centric HR and the gritty operational realities founders face daily. Val has completed over 150 projects focused on hiring strategy, HR infrastructure, and people operations. She specializes in helping scaling businesses move away from "firefighting" toward practical, hands-on systems that support first hires and beyond. Val brings a grounded, collaborative approach to every engagement, ensuring leaders can make confident people decisions as their teams evolve. Val loves sharing her expertise via talks and training sessions. Popular topics include compliance basics, choosing the right HR tools, and navigating the complexities of pay structures (e.g., W-2 vs. 1099). She’s happy to tailor discussions to what founders and business owners need most. You’ll hear practical strategies for client acquisition, running a workplace consulting business, and packaging consulting offers. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. What You’ll Learn in This Episode: How to get more clients as a consultant through referrals and personalized service Insights into running a workplace consulting business for smaller and younger companies, including compliance, recruitment, and team development Val Esway’s journey, including lessons from cleaning up compliance issues, helping founders make their first hires, and developing high-touch HR solutions Episode highlights: Val Esway’s background and the types of clients Work with Val serves (00:47) Common HR challenges faced by small and young businesses, especially those without dedicated HR staff (01:12) Navigating performance management and terminations thoughtfully and compliantly (02:42) The impact of terminations on the wider team and why respect matters (03:25) Recruitment support: Helping founders clarify what role they truly need and managing the hiring process end-to-end (05:11) Special considerations for e-commerce founders transitioning from agency relationships to hiring in-house staff (08:01) Popular training topics for business owners, including compliance basics and choosing HR systems (10:01) Common mistakes in hiring, pay structure, and contractor versus employee classification (12:09) Why many growing businesses rely on referrals and the value of a personalized, high-touch consultancy (16:03) Resources & Links Mentioned: Work with Val website: www.valesway.com Val's LinkedIn: www.linkedin.com/in/valesway Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

    19 min

  8. 16 FEB

    Episode 303: Growing A Soft Skills Assessment Platform For High-Volume Hiring – with Stephane Rivard from HiringBranch

    When companies use realistic job simulations, they can finally see beyond CVs and surface true talent, regardless of background. Removing bias from recruitment isn’t theoretical; it’s achievable. Grounding hiring decisions in real-world, data-driven simulations gives every candidate a fair shot and helps teams identify who will actually succeed in the role. Smart hiring isn’t about who interviews best. It’s about who performs best. Stephane Rivard, CEO and co-founder of HiringBranch, a Montreal-based company using AI and job simulations to transform high-volume recruitment, shares the evolution of Hiring Branch, why traditional interviews fall short, and how data-driven, skill-based hiring can result in fairer, and more consistent outcomes. Other topics we covered in our conversation: Evolution from language and soft-skills training to data-driven, skills-based assessments. Why success in customer-facing roles goes beyond empathy to skills like rapport, grit, and critical thinking. The difficulty of replacing traditional interviews and reducing bias in hiring. How HiringBranch adapts its platform across industries using deep, role-specific data. Go-to-market insights: experimentation, conferences, networking, and customer outcomes. Advice for HR tech firms on partnerships, focus, and differentiation. And much more! If you’re interested in fair and effective hiring practices, data-driven HR, or the future of skills assessment, this conversation offers a grounded, experience-based look at what works and what’s changing in the world of recruitment. Website: www.hiringbranch.com LinkedIn: www.linkedin.com/in/stephane-rivard-entrepreneur Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

    15 min
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About

HR marketing podcast which looks at how HR consultants and HR tech firms grow their businesses. Visit www.GetMoreHRclients.com.

Information

  • Creator
    getmorehrclients
  • Years Active
    2019 - 2026
  • Episodes
    310
  • Rating
    Clean
  • Copyright
    © Copyright 2019 All rights reserved.
  • Show Website
    A Better HR Business