A Better HR Business getmorehrclients

Michael shares his expert advice for HR business founders on how to connect with audiences, enhance public speaking skills, and pave the way for more meaningful conversations.

In today's episode (see the video version on the Get More HR Clients website), Ben shares a quick tip to make it a little easier to market your HR business: segment your target audience.
(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).
This is really good for generalist firms and consultants who don't want to 'niche down' or specialize in a particular industry or sector.
One easy way is to come up with a few ‘buyer categories’. This is just a list of your main customer categories with some background information to guide you.
All categories are different as they all have different needs, pressures, and frustrations.
For example, for Ben's HR consulting business, he divided his website into the following categories:
HR Professionals in Mid-Large Companies
Business Owner
Office Manager/Administration
External Consultant To Companies
Student
Other
Listen in to find out why.
How would you divide up your customer/client categories?
This episode will help you to target the right types of businesses and people within those companies.
It will help you understand their needs, wants, questions, and concerns (and what they don’t want).
While you're here, check out the HR Business Accelerator . . .
The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.
We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.
To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic. 
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources.
ABOUT THE 'A BETTER HR BUSINESS' PODCAST
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people.
I recently had the pleasure of speaking with Geraldine Woloch-Addamine, Founder & CEO at Good4work, about the innovative strategies to enhance employee engagement and talent recognition.
Good4Work is an HR tech company committed to leveraging Web 3 technology to tokenize skills, showcase employees' capabilities, and improve talent mobility while using blockchain to authenticate feedback data.
Here are some key takeaways from the episode:
✅ Good4Work's approach to talent recognition and skill mapping.
✅ Benefits and challenges of integrating blockchain technology into HR systems.
✅ Good4Work's competitive advantage and focus areas.
✅ Leveraging Web 3 technology to showcase employees' skills and improve talent mobility.
✅ Using thought leadership, LinkedIn lives, webinars, and events to educate the market about Web 3 and blockchain technology.
✅ And much more
Thanks, Geraldine!

Links:

Webpage: www.good4work.com


LinkedIn: linkedin.com/in/geraldine-woloch-addamine/ 


For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people.
In this episode, we were kindly joined by Keith Goode, Vice President of Products and Services at ZeroedIn Technologies, who shares insights into how their platform is revolutionizing HR data management by making complex data easily accessible and actionable.
From optimizing workforce scheduling to correlating training with performance, ZeroedIn is a game-changer for mid-sized organizations.
In a wide-ranging discussion, Keith and Ben talked about:
✅ The challenges in managing vast amounts of data in HR.
✅ The benefits of using a platform like ZeroedIn in aggregating and analyzing HR data across different siloed systems.
✅ How organizations can benefit from ZeroedIn's platform.
✅ Leveraging generative AI and large language models for data understanding.
✅ Using webinars to educate and engage potential customers.
✅ Keith’s advice on growing an HR business.
✅ And much more.
Thanks, Keith!

Links:
Website: www.zeroedin.com
LinkedIn profile: linkedin.com/in/keithagoode

For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people.
In this episode of A Better HR Business, we were kindly joined by Mary Cullen, Managing Director of Insight HR.
Insight HR is an HR consultancy and outsourcing firm operating nationwide out of beautiful Kilkenny, Ireland.
Mary joined Ben to talk about her journey from solo consultant to Managing Director of a thriving company offering various HR services to proactive employers all over Ireland.
In a wide-ranging discussion, Ben and Mary talked about:
✅ What does Insight HR do? How does the consultancy help employers in Ireland?
✅ How does Insight HR bring in work from new and existing clients?
✅ How do you know when to hire and how do you structure or restructure your operations as the business grows?
✅ What would you do if you had to double the business in one year?
✅ Any other business growth advice for other HR consultants?
✅ And much more.
Thanks, Mary!

Links:
Mary Cullen: linkedin.com/in/marycullen-hr-director
Insight HR: www.insighthr.ie
The HR Room Podcast: www.insighthr.ie/podcast

For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

In today's episode, Ben gives you permission to show off a little  :)
That is, show off your HR-related expertise in sales meetings with potential new clients.
Most people in business have heard about the need to talk about both 'features' and 'benefits' when describing your product or service but, in HR consulting, that's not always enough.
(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).
Ben takes you through a simple way to make your sales meetings a little more impactful.
He also explains the method via this entertaining scene featuring Marisa Tomei in My Cousin Vinny: https://www.youtube.com/watch?v=3nGQLQF1b6I
While you're here, check out the HR Business Accelerator . . .
The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.
We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.
To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic. 
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources.
ABOUT THE 'A BETTER HR BUSINESS' PODCAST
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.