ChatGPT to tell you what to build next?!

This week’s episode of The Next Step is hands-on. Like really hands-on.

I grabbed a real biotech company (Sarepta—no connection to them), found a role they’re actively hiring for, and used AI tools—ChatGPT and Apify—to reverse engineer exactly what content would help them attract the right person.

We scrape the career site.We analyze LinkedIn posts.We upload a real candidate profile.We build a content plan in minutes.

And the best part? It’s all stuff you can do today.

And you can do it in minutes.

If you’ve ever felt stuck wondering what your next recruiting post should say—or how to make your employer brand actually useful—this one’s for you.

👉 Watch it here👉 Share it if it helps (I don’t run ads—just word of mouth)

Let’s make recruiting less guesswork.

-James

P.S.!Let me help you get more out of your employer brand: Employer Brand Labs

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit employerbrandheadlines.substack.com