CWC 102: Content, consistency, and conversions for agency biz dev (featuring Lee McKnight Jr.)

In this episode, Chip discusses agency business development with regular guest and seasoned expert Lee McKnight Jr., of RSW/US. The conversation covers the challenges agencies have been facing in 2024, such as prolonged sales cycles and client budget constraints.

They discuss survey findings indicating optimism among agencies. The dialogue also explores the role of AI in business development, emphasizing its current limitations but potential in the future.

They advocate for a consistent, omnichannel approach, stressing the importance of referrals and content creation like podcasts and videos to foster expertise and client relationships. The episode concludes by highlighting the need for persistence in business development efforts and the benefits of continuously providing valuable resources to prospects. [read the transcript]

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