Our 80th guest is Arden Styles, CCO at CEGEN Environmental Group.
Owen and Arden have a discussion around discovering the true essence of a brand.
Including:
– What ‘brand essence’ means and why it’s important
– Real life examples of brand essence
– How brand essence can represent much more than the product you are selling
– How brand essence works in a B2B environment
– Increasing the degree of certainty: what it means and why it’s important for your clients
– How to define the essence of your brand, and at what stage it should be done
– Aligning a personal brand with an organisation’s brand, and the part digital presence plays
– The know, like, trust funnel
– The types of content a marketer should be producing to promote the essence of the brand
– Real life examples of marketing campaigns that have done this effectively
Information
- Show
- FrequencyUpdated weekly
- Published3 July 2023 at 16:00 UTC
- Length34 min
- Season1
- Episode80
- RatingClean