39 episodes

We unfold the story behind industry-leading fitness entrepreneurs, sharing the trials and tribulations faced on their journey to success in order to pave the way for aspiring fitness entrepreneurs.

The Fitness Founders Podcast Glofox

    • Marketing
    • 5.0, 7 Ratings

We unfold the story behind industry-leading fitness entrepreneurs, sharing the trials and tribulations faced on their journey to success in order to pave the way for aspiring fitness entrepreneurs.

    Kristina Ejem and Helene Jafine on Bringing Their Studio Back Stronger After Lockdown

    Kristina Ejem and Helene Jafine on Bringing Their Studio Back Stronger After Lockdown

    This week we talk to the owners of a studio who plan to come out of lockdown with a determination to be more successful than ever.

    Kristina Ejem and Helene Jafine operate Girls Just Wanna Box, a studio based in Toronto on a mission to unite women through their love of boxing.

    In this episode, they talk about building a memorable brand from the early days, going online during COVID-19, how they’re opening back up, and their unique approach to adapting their offering for different skill levels.

    This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

    • 37 min
    Barry Ennis and Shay Kostabi Explain the Fundamentals of a Great Online Class Experience

    Barry Ennis and Shay Kostabi Explain the Fundamentals of a Great Online Class Experience

    This week we talk to Barry Ennis and Shay Kostabi, who help fitness studios succeed with their online offering and host the popular Fitness Career Mastery Podcast.

    In this episode, we talk about creating high-quality live streaming at low cost, the fundamentals of coaching on camera, and integrating your online offering into your reopening strategy.

    Check out their excellent training course Learn to Livestream here: https://fitnesscareermastery.com/learntolivestream

    Barry and Shay have also kindly provided a discount of 15% - use the code GLOFOXLIVE

    This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

    • 45 min
    Mike Hansen Explains What Makes a Live Streaming Strategy Successful

    Mike Hansen Explains What Makes a Live Streaming Strategy Successful

    In today's episode, we are joined by Mike Hansen. Mike has an extensive background in the fit-tech industry, gamification, and venture capital. His company, Endorphinz is a full-service fitness streaming agency, and Mike is a Managing Partner who also looks after strategy and development.

    He chats about the importance of establishing a strategy first, the different advantages of a live-streamed class offer, and goes into how you should price your digital offering to help grow your business in the long term.

    This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

    • 26 min
    Emma Barry Talks About the Future of Boutique Fitness

    Emma Barry Talks About the Future of Boutique Fitness

    Industry leader Emma Barry joins us on this value-packed episode of the podcast. Emma has worked with marquee fitness brands such as Equinox and Les Mills.

    Since 2017 she has consulted for budget clubs, boutique studios, and fit-tech start-ups and is also a prolific writer and sought-after speaker.

    Emma chats to us about what drove her to write her book Building a Badass Boutique, her thoughts on pivoting to a digital offering, and discusses the playbook for boutique studios opening back up.

    If you would like to pick up a copy of her book, you can find it here:
    https://www.amazon.com/Building-Badass-Boutique-10-Touch-Designing/dp/1734299606
    And if you would like to sign up for her online master class, you can find it here: 
    https://www.buildingabadassboutique.com/

    This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

    • 40 min
    David Steel Talks Cutting Through the Noise With Your Marketing

    David Steel Talks Cutting Through the Noise With Your Marketing

    In this episode we had a great conversation with David Steel. He is the Chief Viral Officer of Sneeze.it, a social marketing and consulting firm, specializing in the design and implementation of social and word-of-mouth marketing for small to medium-sized companies.

    David talks to us about building out and targeting different personas, the process behind creating a better offer than your competition, and how to craft the right messaging and creative for your online campaigns. He also gives his thoughts what gyms and studios need to be doing in an industry affected by COVID-19.

    This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

    • 35 min
    Chris Stevenson Explains Why the Member Experience Is More Important Than Ever Right Now

    Chris Stevenson Explains Why the Member Experience Is More Important Than Ever Right Now

    Chris Stevenson, a 20 year veteran of the fitness industry and IHRSA board member, joins us on the show to discuss the key factors that make a great member experience. Chris has been everything from a fitness instructor to a studio owner in his long career. He now owns Stevenson Consulting, helping fitness studios succeed in different aspects of running a fitness business with the main focus on member experience.

    In this episode Chris talks to us about using data to improve the experience for your members, how to train and empower your staff to deliver this experience and his thoughts on the challenges studios will face when they reopen in the coming months.

    This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at http://www.glofox.com/

    • 34 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

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