Trade Tales

Business of Home, Kaitlin Petersen
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Trade Tales

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

  1. 20 NOV

    Hannah Oravec on bringing wellness into the design process

    Hannah Oravec on her first foray into retail, why the best new hires have their own personal taste, and how her careful approach to pricing a job balances overbidding for the work without scaring clients away.

    50 min

  2. 6 NOV

    Jean Liu’s trick for measuring client commitment

    Jean Liu on why she’s capping her firm at a certain size, the importance a retainer plays in gauging a client’s level of commitment, and how she helps prepare her team for their next chapter.

    57 min

  3. 23 OCT

    Why Josh Greene’s favorite clients contribute creatively

    Josh Greene on how he shaped his firm’s back office after going solo; why better bookkeeping practices helped him understand the rhythms of his business; the fee structure he has implemented to better align with how the design industry operates today; and the best strategies for bringing clients into the decision-making process without inviting overwhelm.

    46 min

  4. 9 OCT

    Swati Goorha on the power of storytelling in design

    Swati Goorha on why she doesn’t conduct discovery calls, how she set herself up to work on higher quality projects, and the billing adjustment that made clients more respectful of her time.

    56 min

  5. 25 SEPT

    Considering a sabbatical? Chloe Redmond Warner did it—and shares how you can, too

    Chloe Redmond Warner on the employee who pushed her to improve the firm’s processes, the lengths she’s go to to determine a client’s aesthetic sensibility, and how taking a sabbatical ultimately helped her discover a new way of working that preserved her time and mental energy.

    57 min

  6. 11 SEPT

    Leann Conquer on why there is more than one way to build a budget

    Leann Conquer on why she sees their entire discovery phase as a test run—and a sales process—before the job truly commences; why the firm has developed not one, but two tried-and-true approaches to building a budget; and the importance of shifting the way the firm communicates depending on a client’s personality type.

    51 min

  7. 28 AUG

    Why passion is a priority in Anissa Zajac’s hiring process

    Anissa Zajac on the community-building power of investing in brick-and-mortar, how she’s implemented new systems to make hiring easier, and why she’s letting her rates communicate her firm’s value.

    58 min

  8. 14 AUG

    Jim Dove on why designers need to know how to sell themselves

    Jim Dove on how he sells his vision to clients, the tricky teamwork balance required of kitchen designers and how his showhouse experiences showed him he could make it in a new market.

    44 min
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About

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

Information

  • Creator
    Business of Home, Kaitlin Petersen
  • Years Active
    2021 - 2024
  • Episodes
    98
  • Rating
    Clean
  • Show Website
    Trade Tales

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