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In the final episode of the first season of Storyline, Devashish Sharma, Country Head, Wattpad India shares his thoughts on the importance of long-form content, marketing to GenZ and how user-generated content plays an important role in brand building. He also shares how brands have innovatively been using Wattpad to connect with an engaged set of audience.

With the fourth episode of Storyline, we bring you a highly engaging conversation with Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers, Ogilvy India who have been at the heart of some of the best work to come out of the agency in the past few years. They walk us through their storytelling journey and how they have evolved as storytellers along with the transformation in mediums. They also share a few tips for marketers to get it right in today’s cluttered marketing ecosystem.

In the third episode of Storyline, we catch up with Sonal Mishra, Associate Vice President- Marketing, Unacademy who takes us behind the scenes of some of the best content marketing pieces the edtech platform has brought to life in the past few years. She also tells us how Unacademy has been consistently able to tell stories that are relatable and relevant.

In the second episode of Storyline, the maverick Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett shares his storytelling journey and how he has evolved as a storyteller, with the evolution of mediums and consumers. He also tells us how the role of the creative process has now evolved from being storytellers to becoming problem-solvers.

In the first episode of Storyline, we speak to PG Aditiya, Chief Creative Officer, dentsu Webchutney and Pooja Manek, Creative Director, dentsu Webchutney Bengaluru on how new mediums have impacted and transformed copywriting and storytelling and what it takes to craft clutter-breaking campaigns in today’s world where the audience isnt the easiest to please.

As one of the earliest innovators in the FinTech space, Paypal has been at the heart of significant advancements. In this episode of Tech Unbound, Guru Bhat, VP Omni Channel & Customer Success, GM – PayPal India drops in to chat about how the company is rethinking security and innovations for the years to come. Prabhjote Gill and Ashwin Raghunath from the Business Insider team speak to Guru to understand how he us steering the company through the transformations compelled by 2020.