Mark Winer, Photographer’s Agent at The Gren Group (clients: Apple, Pepsi, Crispin Porter Bogusky, Wieden + Kennedy, etc.)

Mark Winer, Photographer’s Agent at The Gren Group, who work with premier brands and ad agencies.
You can view all of their photographers and directors at The Gren Group’s website.

I’m your host, Neil Binkley, Photographer's Consultant and Graphic Designer.

Here’s a sampling of their clients:

• Apple
• Budweiser
• Pepsi
• State Farm
• Volkswagen
• BBDO
• Crispin Porter Bogusky
• Wieden + Kennedy

In our discussion today, Mark and I talk about:

• What do photography agents do for their photographers, and vice versa?
• How does the Gren Group stay in touch with ad agencies?
• How art producers reacted to the Gren Group’s change in focus
• What happens when things don’t work out between a rep and a photographer on their roster
• How can you build relationships with clients, instead of blindly marketing to them?
• How should you negotiate licensing and budgets?
• How important is motion work to ad agencies and reps these days?
• Is “authenticity” a fleeting trend in Lifestyle photography?
• How should you approach an agent? (Mark also wrote a blog post about it)
• Where he invests his efforts in social media
• This and much, much more.

Links to What We Discuss:

• The Gren Group’s website
• Do’s And Don’ts For Finding A Commercial Photography Agent
• Previous Photopod interview with Senior Art Producer, Wylie Moran
• Jonathan Chapman’s obituary in PDN
• National Alliance on Mental lllness

See all Photopod episodes by subscribing on your podcast player of choice (Apple, Google, Spotify, what I use (iPhone recommended only): Overcast, etc.), or at www.neilbinkley.com/photopod.

Also feel free to drop me a line with questions and ideas for future interviews!