100 episodes

A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.

Not Another Marketing Podcast Jon Tromans

    • Technology

A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.

    Digital Marketing’s Creativity Crisis – Exploring solutions with Deirdre McGlashan

    Digital Marketing’s Creativity Crisis – Exploring solutions with Deirdre McGlashan

    In this weeks Not Another Marketing Podcast, Deirdre McLoughlin, CMO at BrandGuard, an AI-powered brand governance tool, discusses the role of creativity in digital marketing and the potential impact of AI.

    Deirdre highlights how contemporary design trends have led to a reduction in digital creativity, particularly the impact of standard responsive web design.

    We chat about the potential of Ai to enhance creativity by providing endless resources for inspiration, suggesting hints for ideation, and even automating the production of variations. However, Deirdre also warns against the reliance on unchecked AI, and the need for brand governance in ensuring the produced content remains true to its brand.


    Connect with Deirdre

    http://brandguard.ai/
    https://www.linkedin.com/in/deirdremcg/

    How Google Ranks a Website with Greg Brooks

    How Google Ranks a Website with Greg Brooks

    This week on Not Another Marketing Podcast we ask the question 'Do we know how Google ranks a website?'.

    This is a great chat with Greg Brooks, CMO and partner at SearchTides. Greg talks about how he's pretty sure how Gogle works!

    We dig into the complexities surrounding Google's website ranking system, providing insights into various aspects like domain authority, content quality, and technical optimisations.

    Greg also explains how SearchTides understands these ranking factors through extensive data analysis.

    There's also plenty of chat about the increasing role Ai and LLMs play in SEO and the future of content creation.


    Connect with Greg

    https://searchtides.com
    https://www.linkedin.com/in/gregorybbrooks/

    How Virtual Assistants Can Transform Your Agency or Business with Barbara Turley

    How Virtual Assistants Can Transform Your Agency or Business with Barbara Turley

    In this weeks Not Another Marketing Podcast, Barbara Turley, CEO of The Virtual Hub, chats with me about the benefits of virtual assistants (VAs) and how they can help businesses optimise their operations.

    Barbara highlights the importance of optimising human capital and how a properly delegated VA can drive business growth. She also talks about the lines between VAs, freelancers and designers, emphasising the need for process development for efficient delegation.

    We also chat about the impact of AI, guidelines for hiring VAs and the importance of integrating VAs into the company culture.

    Connect with Barbara

    https://www.linkedin.com/in/barbara-turley/
    https://www.thevirtualhub.com
    https://www.youtube.com/c/TheVirtualHubLtd

    Navigating the Ever-Changing World of Digital Marketing with Michelle Bassett

    Navigating the Ever-Changing World of Digital Marketing with Michelle Bassett

    In this weeks Not Another Marketing Podcast, Michelle Bassett, a data scientist with a marketing background, chats about the evolving face of marketing.

    Michelle shares her perspective on the need for marketers to be adaptable and patient, especially in the face of changes brought on by advancements in AI and Data Science.

    We also touch on the need for marketers to understand overall business operations for effective strategy implementation, advice to young marketers about gaining practical experience, and views on the fragmentation in marketing.

    Ai prompt engineering also gets a mention with its looming significance in the marketing space.

    Email Delivery and Avoiding Spam Boxes with Scott Cohen from Inbox Army

    Email Delivery and Avoiding Spam Boxes with Scott Cohen from Inbox Army

    This week on Not Another Marketing Podcast I'm chatting with Scott Cohen, VP of Strategy and Marketing at Inbox Army.

    We're talking email marketing strategies, effective practices for avoiding spam boxes, and the recent email delivery rule changes from Google.

    Scott talks about the importance of domain reputation and authentications like SPF, DMARC and DKIM for successful email delivery. He also touches on regulations such as GDPR and CASL that emphasize data protection and privacy.

    There's also unsubscribe and reputation plus a lot more.

    Connect with Scott:
    https://inboxarmy.com/
    https://www.linkedin.com/in/scottcohen13/

    View this episode on YouTube:
    https://youtu.be/QaF9Btj3uzU

    Amanda Dorenberg

    Amanda Dorenberg

    This is a fascinating chat with Amanda Thornberg, president of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau). We're delving into the world of Out-of-Home (OOH) advertising.

    Amanda explains the power and potential of this often-overlooked medium. Discussing everything from billboards to sophisticated 3D displays, Amanda provides insights into how OOH integrates with other advertising forms, the strengths of OOH in targeting and analysing audience data, and the challenges of measuring campaign success.

    Even more interesting, she reveals surprising facts about Gen Z's trust in traditional media like OOH over purely digital advertising. A must-watch for marketers!

    http://www.commb.ca/
    https://www.linkedin.com/in/amanda-dorenberg/
    https://www.instagram.com/amandadorenberg/
    https://twitter.com/AmandaDorenberg

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