29 episodes

The ins and outs of building a lucrative, legacy play, personal brand for entrepreneurs, founders, speakers, corporate executives, and authors who want to make a massive impact.

If you are ready to lead your industry with true thought leadership and want to build a brand that accelerates the progress you are making toward your goals, this show will break down exactly how to do that.

Gone are the days of blending in, chasing virality, and following what everyone else is doing. It's time to step into your role as a true titan, disruptor, and trailblazer.

No fluff. No nonsense. No cookie-cutter fill-in-the-blanks. We are here to help you leverage your brilliance and build a lucrative personal brand that solidifies your legacy!

Personal Brand School with Danielle Cevallos Danielle Cevallos

    • Business

The ins and outs of building a lucrative, legacy play, personal brand for entrepreneurs, founders, speakers, corporate executives, and authors who want to make a massive impact.

If you are ready to lead your industry with true thought leadership and want to build a brand that accelerates the progress you are making toward your goals, this show will break down exactly how to do that.

Gone are the days of blending in, chasing virality, and following what everyone else is doing. It's time to step into your role as a true titan, disruptor, and trailblazer.

No fluff. No nonsense. No cookie-cutter fill-in-the-blanks. We are here to help you leverage your brilliance and build a lucrative personal brand that solidifies your legacy!

    30. Why We are Doubling Down on Long-Form Content in Our Content Strategy

    30. Why We are Doubling Down on Long-Form Content in Our Content Strategy

    If you want to build trust with your audience and increase engagement… 
    You HAVE to shift towards long-form content.
    Today on the Personal Brand School, Danielle discusses why long-form content has become a cornerstone of building a successful personal brand. With attention spans dwindling and trust in companies at an all-time low, the need for in-depth, valuable content has never been greater!
    Danielle covers:
    Importance of Long-Form Content: Discover the shortcoming of short-form content and how long-form content helps facilitate meaningful purchasing decisions (3:41).
    Engagement Strategies: Learn how to create a cohesive brand experience across multiple platforms like email nurture sequences, social media promotions, and retargeting ads (8:09).
    Meeting the Challenge: Navigating the challenges of modern marketing is possible with strategic planning and execution (10:56).
    And…
     
    If you aren’t already, be sure to sign up for Danielle’s free newsletter.
    NO fluff.
    SUPER in-depth actionable marketing strategy.
    No nonsense.
    Register HERE! https://api.leadconnectorhq.com/widget/form/IM6paqZlFjdk7OyNqSgi
    & If you’re ready to learn more about building your personal brand on LinkedIn HERE! https://theconvictionmarketingagency.com/linkedin-guide
     

    • 14 min
    29. How to Effectively Use Email Marketing Strategies

    29. How to Effectively Use Email Marketing Strategies

    Email marketing is NOT dead…. In fact, it has INCREDIBLE significance, in light of the unpredictable nature of social media platforms.
    With so many recent issues of hacking and platform outages, the value of owning and nurturing an email list has become increasingly evident.
    In this episode of the Personal Brand School, Danielle shares the 3 significant changes she’s implementing in her emailing marketing strategy for Q2 and beyond.
    Danielle covers:
    Building a Solid Foundation: Discover the importance of high-value lead magnets and weekly educational content (2:22).
    Nurturing Relationships: Learn the importance of nurturing email subscribers with valuable content, avoiding the pitfall of bombarding them with sales pitches (9:01).
    Taking Email Marketing Seriously: Take ownership of your personal brand through prioritizing email list building for long-term success (13:43).
    Remember, your email list is a valuable asset in today’s digital landscape. Embrace these changes and strategies to elevate your email marketing game and build stronger connections with your audience.
    And…
    If you aren’t already, be sure to sign up for Danielle’s free newsletter.
    NO fluff.
    SUPER in-depth actionable marketing strategy.
    No nonsense.
     
    Register HERE! https://api.leadconnectorhq.com/widget/form/IM6paqZlFjdk7OyNqSgi
    & If you’re ready to learn more about building your personal brand on LinkedIn HERE! https://theconvictionmarketingagency.com/linkedin-guide
     

    • 15 min
    28. 3 Reasons Your Marketing Strategies Are Failing

    28. 3 Reasons Your Marketing Strategies Are Failing

    Tired of jumping from one marketing strategy to the next? Looking to learn why NOTHING is working?Today on the Personal Brand School, Danielle discusses 3 unconventional reasons why marketing strategies might not be delivering the results you hoped for. She shares her years of experience with entrepreneurs and businesses of all sizes, from startups to established 8-figure companies, uncovering similarities in the challenges they faced when it comes to marketing, especially in the realm of building a strong online presence.
    Danielle covers:
    Discover how many businesses mistake tactics for a strategy, such as focusing solely on one platform (1:01).
    Explore why your lack of comprehensive strategy is detrimental to your marketing efforts (4:06).
    Learn how to escape a fragmented approach to marketing that results in disjointed efforts and wasted resources (8:00).
    Remember, investing in your marketing education is ESSENTIAL to your success in building your personal brand.
     
    Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember
    Stay Connected with Danielle:
    Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand.
    And... 
    If you aren't already, be sure to sign up for my free newsletter.
    NO fluff.
    SUPER in-depth actionable marketing strategy.
    No nonsense. 
    Register HERE!

    • 14 min
    27. Choosing The Right Platform For Your Personal Brand

    27. Choosing The Right Platform For Your Personal Brand

    Don’t know what social media platform is the MOST strategic for your brand?
    Today, Danielle walks you through the pros and cons of each platform, helping you make an informed decision based on your business type and target audience. She emphasizes the importance of choosing a primary platform while maintaining a presence on others for backup.
    Danielle covers:
    2:01: Why Facebook is perfect for friendly and familial content
    7:04: How Instagram is driven by visuals
    10:24: LinkedIn is a must for professionals and thought leaders
    13:07: Twitter to gain credibility
    14:59: How YouTube builds trust
    16:22: Discover building authority through Podcasting
    17:33: SEO & Website allows for building organic traffic in the long-term
    19:41: The combination that proves to build an effective personal brand
    Choose platforms that align with your strengths, business objectives, and audience preferences.
    Master one platform at a time, gradually expanding your presence as you grow your personal brand.
     
    Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember
    Stay Connected with Danielle:
    Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand.
    And... 
    If you aren't already, be sure to sign up for my free newsletter.
    NO fluff.
    SUPER in-depth actionable marketing strategy.
    No nonsense. 
    Register HERE!

    • 21 min
    26. How To Create A Purpose Driven Brand

    26. How To Create A Purpose Driven Brand

    NEWS ALERT: Your audience does not want more fluff.
    In an online world oversaturated with content and shiny new hacks, understanding the driving force behind your personal brand is paramount. Join Danielle today for an eye-opening discussion on the true essence and purpose behind your personal brand. Danielle discusses the importance of understanding what sets your brand apart and what will propel you to success.
    Episode Highlights:
    Understanding Your Purpose: Danielle helps you identify your purpose, laying the groundwork for a strategic approach to building your brand.
    Long-Term Goals and Flexibility: Discover the freedom & flexibility of building a personal brand with long-term goals in mind.
    Embracing Corporate Branding: Learn how to navigate the corporate landscape with minimal constraints and maximize your brand’s impact across multiple ventures.
     
    Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember
     
    Stay Connected with Danielle:
     
    Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand.
    And... 
    If you aren't already, be sure to sign up for my free newsletter.
    NO fluff.
    SUPER in-depth actionable marketing strategy.
    No nonsense. 
    Register HERE!

    • 11 min
    24. Unlocking Creativity: Generating Quality Content

    24. Unlocking Creativity: Generating Quality Content

    Want to learn how to OVERCOME your content drought?
    In today’s episode of the Personal Brand School, Danielle delves into the all-too-common challenge of navigating creative block and content droughts. Whether you’re a seasoned content creator or just starting to build your personal brand, you’ve likely experienced moments when inspiration seems elusive, and the well of ideas runs dry. Fear not, today Danielle is here to equip you with invaluable strategies to overcome these obstacles and reignite your creative spark.
    Key Takeaways:
    Diversify Your Perspective: Reach out to past clients to gain fresh insights into current market trends.
    Reflect on Client Conversations: Take a deep dive into your recent client interactions to identify common themes, struggles, and goals.
    Challenge Industry Norms: Identify trends or practices that make you roll your eyes and jot them down. These frustrations can be transformed into compelling content that challenges conventional wisdom.
    Live Life Authentically: Don’t underestimate the power of living life beyond your work.
     
    Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember
     
    Stay Connected with Danielle:
     
    Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand.
    And... 
    If you aren't already, be sure to sign up for my free newsletter.
    NO fluff.
    SUPER in-depth actionable marketing strategy.
    No nonsense. 
    Register HERE!

    • 13 min

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
The Other Hand
Jim Power & Chris Johns
Inside Business with Ciaran Hancock
Inside Business with Ciaran Hancock
The Prof G Pod with Scott Galloway
Vox Media Podcast Network
Hot Money: The New Narcos
Pushkin Industries & Financial Times
A Bit of Optimism
iHeartPodcasts

You Might Also Like