The Digg Podcast is about making a difference in life and in business.
In my opinion, there is no way the two can be separated. Throughout the podcast, I will speak to people who are doing inspiring things in the business world but also those who have a personal story to tell.
I hope when people listen they learn and become inspired by what they hear and realise that we can all make a difference no matter what path we take in life.
Why is PR so important for your business?
PR is a buzz word that we all as business owners are familiar with, but what does it really mean? How can it benefit you and your business?
Fiona Brown Communications strips it right back to the basics. We discuss what PR really means on a basic level and how that can be, and should be incorporated into your marketing strategy.
Is there such a thing as bad press? I love Fiona's view on this.
The benefits of having PR as part of your marketing strategy are huge. We discuss on detail exactly how this can help grow brand awareness and ultimately increase revenue in your business.
A huge factor in businesses embracing any kind of PR activity is budget therefore we thrash out ways a business can gain exposure doing simple things before employing a PR consultant to take it to the next level.
This episode is jammed pack with amazing tips for businesses to get started with.
Check out the show notes for all the details:
Getting the best results from your Shopify store.
Shopify is one of the leading ecommerce platforms in the world. In this podcast Mark Kelso (Shopify Expert) takes us through, step by step, how to get the best return from your shopify store.
We discuss everything from listing a product or service, search engine optimisation and Shopify marketing.
The topic is vast however the points covered in the podcast will help many retailers get some clarity on exactly what is needed to get traffic to your Shopify website.
Check out the Show notes:https://diggmama.com/blogs/the-digg-podcast/getting-the-best-results-from-your-shopify-store
The face of hospitality post Covid: It’s a positive one with The Galgorm Collection.
The Galgorm Collection consists of the Galgorm Spa and Golf Resort, The Rabbit Hotel, Fratelli Restaurant, and Cafe Parisian.
On the podcast, Catherine McKernan, Victoria Brown, and Leigh Heggarty speak about the extensive marketing activity of the team and how it takes all the wheels spinning to make the Collection the huge success it is today.
Catherine outlines how the marketing strategy has changed over the past year and the changes that The Galgorm has made in preparation for their customer returning.
Victoria discusses influencer marketing, the strategy which the hotel implements, and the benefits that has had for the business.
She also gives us the inside information on "The Rabbit" Hotel which opened in 2020 and how challenging that has been during the pandemic.
Leigh gives us some insight into how the golfing market has helped grow the business and how she envisages international travel in the future.
This is a podcast which instils hope and excitement for the future especially in the world of hospitality.
Check out the shownotes
Discussing Social Media with Tara Grimes
Tara Grimes Fitness invited me onto her Facebook platform to discuss social media with her business community.
The key points we covered were:
How important is social media for business?
Basic principles for getting started.
How to embrace the platforms and how to deal with negativity?
Creating content that engages with your audience and ultimately results in sales and leads.
Although this wasn't recorded with the Digg Podcast in mind I asked Tara if it would be okay to share the content with my listeners due to there being lots of valuable information discussed. Tara is a great advocate for sharing knowledge and helping other businesses and she agreed.
Listen to the full episode and check out the show notes where all the key points have been recorded for you.
The Digg Podcast - Oonagh O'Hagan - Meaghers
If ever there was a woman in business determined to make her mark in the community and make a difference in the lives of others it's Oonagh O'Hagan.
In this podcast, Oonagh describes her dream of owning Meaghers Pharmacy and how that dream became a reality in 2001. It has grown into nine pharmacies across Dublin and is now a leading online provider for pharmacy services and products.
The challenges of Covid 19 are discussed and how the team at Meaghers has used this to create a new and better way of staying in touch with their customer.
Virtual pharmacist, online blogs, and influencer marketing are just some of the tools discussed which are used to provide an outstanding service.
This podcast is one of inspiration as Oonagh uses all her knowledge in business to help other aspiring entrepreneurs. She is my kind of woman.
Check out the shownotes:
The Digg Podcast - My Story - Caroline O'Neill
Life-Changing decisions have been made by so many people over the last year and this has definitely been the case for me.
I have talked briefly on social about the reasons for closing Digg Childrenswear but never exactly got into the finer details that made me close my store.
I believe sharing experiences like this can help others on their journey and it has been a steep learning curve for me in the world of business.
In this episode, I take you through my journey from an inexperienced 24yr old to a present-day 38-year-old with three kids and 12 years of business experience under my belt.
It's been a tough year but as I talk through it on the podcast it helps me process what has happened and I hope it gives others the courage to either keep working hard at their business or give them the strength that's needed to make changes.
Check out all of the show notes on