155 episodes

The business podcast for personal trainers and anyone working in the health and fitness industry.

Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

The Online Business Podcast Brian Keane

    • Business
    • 4.6 鈥 34 Ratings

The business podcast for personal trainers and anyone working in the health and fitness industry.

Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

    #143: The 3 Types of Content Marketing for Less Headache Clients - Attraction/Viral, Nurture and Conversion!

    #143: The 3 Types of Content Marketing for Less Headache Clients - Attraction/Viral, Nurture and Conversion!

    This was a recent topic I covered at the 2024 Fitness and Wellness Summit.聽
    Leads as seeds (making money or creating leads while you sleep) Push vs pull marketing (paid vs organic) Who is your avatar, what is their pain point? Omnipresence vs targeted platforms The three types of content - attraction (for viral potential), nurture (your process or service benefit) and conversion (asking for the sale, serving with a paid offer) Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business聽https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online聽https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many)聽https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

    • 21 min
    #142: Teaching Full Time With A PT Side Hustle, Setting Up Local Fitness Classes and Book Writing Tips!

    #142: Teaching Full Time With A PT Side Hustle, Setting Up Local Fitness Classes and Book Writing Tips!

    Solo Q+A:
    1.聽聽聽聽 Is it possible to get started part time as a PT (get clients 1:1) and keep up my primary teaching job?
    2.聽聽聽聽 Any advice for setting up your own fitness class locally for more revenue?
    3.聽聽聽聽 Any tips on writing a book?

    For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email brian@briankeanefitness.com
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business聽https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online聽https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many)聽https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

    • 22 min
    #141: Instagram AD Updates for 2024 (Audience Targeting, AI, New Ad Formats and Cost Per Click vs Cost Per Impression Campaigns)

    #141: Instagram AD Updates for 2024 (Audience Targeting, AI, New Ad Formats and Cost Per Click vs Cost Per Impression Campaigns)

    There's an opportunity here that nearly everyone should be aware of for 2024.聽
    Here is how I'm using Instagram ads for my own business (alongside how I'm using it with some of my business mentees and business coaching clients).
    For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email brian@briankeanefitness.com
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business聽https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online聽https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many)聽https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

    • 22 min
    #140: How To Stop Worrying About Competing With Others By Pulling Out and Leaning Into Your Personal Story!

    #140: How To Stop Worrying About Competing With Others By Pulling Out and Leaning Into Your Personal Story!

    鈥淭here are a million health or fitness coaches out there. People buy the person, not the program鈥
    If you are looking to find out what makes you unique and different from other coaches or trainers out there, listen to this full episode.
    For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email brian@briankeanefitness.com
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business聽https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online聽https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many)聽https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

    • 20 min
    #139: Conor Shaw on Transiting from Teacher To Trainer, Productivity Hacks and How Your Side Hustle Can Set You Up For Business Success!

    #139: Conor Shaw on Transiting from Teacher To Trainer, Productivity Hacks and How Your Side Hustle Can Set You Up For Business Success!

    Conor just finished 6 months in my business mentorship program and we are just at the start of another six months.
    He is a former primary school teacher and inter county hurler for Westmeath.
    Here is his story and what he learnt over the past six months.
    路聽聽聽聽聽 Transitioning from full time teacher to personal trainer
    路聽聽聽聽聽 The reason he finally got his ladder against the right wall and went all in
    路聽聽聽聽聽 Why you need accountability or else the journey can take so much longer
    路聽聽聽聽聽 Productivity hacks he use
    路聽聽聽聽聽 Capturing your best ideas for content online
    路聽聽聽聽
    https://www.instagram.com/conorshawfitness/?ref=doodle
    https://www.conorshawfitness.com

    For more information about my #six month mentorship program, email brian@briankeanefitness.com

    • 24 min
    #138: Full Time 9-5 Job To Online Coach, Finding a Niche, Headache Clients and 2024 Trends To Watch Out For!

    #138: Full Time 9-5 Job To Online Coach, Finding a Niche, Headache Clients and 2024 Trends To Watch Out For!

    Solo Q+A with Brian聽
    I work in an office but have a PT qualification and want to become an online coach, how do I transition? Finding it hard to find a niche. I do Q+A鈥檚 but getting very little feedback on peoples problems? I鈥檓 getting a lot of clients that are giving me a headache, is that just the fitness business? Do you see any new trends for 2024? For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email brian@briankeanefitness.com
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business聽https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online聽https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many)聽https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

    • 20 min

Customer Reviews

4.6 out of 5
34 Ratings

34 Ratings

RachO'S ,

Riches in its niches

Holy god, this episode was insane and Brian breaks it down to ensure you know the importance of creating a specific niche!! Unreal Brian 馃憡馃徑馃憡馃徑

Paddykidd167 ,

So Informative

Wow! Just came across this business-specific podcast by Brian! Absolutely unreal information for anyone that鈥檚 at any stage or even considering a personal business in the nutrition/fitness industry! 馃敟

SC 101 ,

Great practical advice for any up and coming PTs

Really helps me reevaluate what I am doing in the health and fitness field and apply more critical thinking. A must listen every week for me

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