110 episodes

The business podcast for personal trainers and anyone working in the health and fitness industry.

Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

The Online Business Podcast Brian Keane

    • Business
    • 4.6 • 31 Ratings

The business podcast for personal trainers and anyone working in the health and fitness industry.

Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

    #103: How To Recession Proof Your Business (Tools That Work In Good and Bad Times)

    #103: How To Recession Proof Your Business (Tools That Work In Good and Bad Times)

    “Never waste a good crisis”
    The reach out conversion protocol - utilise existing network  
    The power of booking the call   
    Taking on another side hustle (until things pick up)  
    Email sales campaign - good pre-qualified lead and intentional progression sale  
    Be ruthless with cost cutting - overheads = death   
    Strong brand trumps an economic downturn - learn for next time   
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
     
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
     
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
     
    Become a Certified Nutritionist! https://briankeanefitness.com/nutrition-course/

    • 33 min
    #102: How To Build An Email List (The Basics, How To Do It and Why It’s Vital For Growing Your Business)

    #102: How To Build An Email List (The Basics, How To Do It and Why It’s Vital For Growing Your Business)

    In today’s podcast, I go through how to get to your first 1,000 email subscribers and the blueprint for using it to build and grown your business.
    Choose an email service provider What’s the offer to get the email? What are you eventually planning to sell? How long until you sell? Nurture the list  Short term captures vs long term branding/awareness  To work with me on business coaching, email brian@briankeanefitness.com
     
    Online Business Courses:
     
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
     



    How To Move Your Personal Training Business Online  
    https://briankeanefitness.com/product/online-business-course/
     



    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/product/how-to-scale-your-online-fitness-or-health-business/
     
    Become a Certified Nutritionist! https://briankeanefitness.com/nutrition-course/

    • 33 min
    #101: 5 Things You Should NOT Do To Build or Grow Your Social Media!

    #101: 5 Things You Should NOT Do To Build or Grow Your Social Media!

    In previous episodes, I’ve covered how to grow your social media and tactics for specific platforms but in today’s show, I talk about what NOT to do to build or grow your social media.
    NOT having clarity on who you are speaking to  NOT being clear on what constitutes success for the post (likes, engagement, leads etc) NOT being consistency (with posting or strategy) NOT Copying others (without your own spin on it) NOT being contextual to the platform    
    To work with me on business coaching, email brian@briankeanefitness.com
     
     
     
    Online Business Courses:
     
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
     



    How To Move Your Personal Training Business Online  
    https://briankeanefitness.com/product/online-business-course/
     



    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/product/how-to-scale-your-online-fitness-or-health-business/
     
    Become a Certified Nutritionist! https://briankeanefitness.com/nutrition-course/

    • 26 min
    #100: How Colman Power Grew to 99k+ Followers on TikTok, How He Used It To Grow His Fitness Business and Writing Your First Book! 

    #100: How Colman Power Grew to 99k+ Followers on TikTok, How He Used It To Grow His Fitness Business and Writing Your First Book! 

     
     
    Colman is a Best Selling Author, Organic Grower, Personal Trainer and Podcast Host with an Msc in Organic Horticulture,
     
    In today’s podcast we unpack what it takes to grow your TikTok, using it to grow your fitness business, and writing your first book (which became an Amazon best seller) 
     
    Here are some of the things we talked about in today’s podcast:
     
    TikTok 101 - what you need to know to grow The best, worst and hardest thing about TikTok Finding your voice online and doubling down on what works.   Writing your first book and using it to grow your fitness business  
    Colman links: https://www.instagram.com/colman_power_organic_fitness/?hl=en
     
    Lintree: https://linktr.ee/ColmanPower
     
    Website: https://www.colmanpowerorganicfitness.com/
     

    • 42 min
    #99: How To Record a 5 Part Podcast Series To Generate Evergreen Leads! 

    #99: How To Record a 5 Part Podcast Series To Generate Evergreen Leads! 

    This is a very practical episode that will give you back some of your time, pre-qualify higher quality leads and increase your conversion on enquiries. 
     
    Pick the subject based on your business model  02:39 Record five episodes. For example, your philosophy on diet, training, sleep, supplements and mindset.  Send all slow to convert of ‘turtle’ leads here  Market it on the current platform and get clear on the call to action.15:36 The equipment/software you might need. 26:17  
    To work with me on business coaching, email brian@briankeanefitness.com
     
     
     
    Online Business Courses:
     
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
     



    How To Move Your Personal Training Business Online  
    https://briankeanefitness.com/product/online-business-course/
     



    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/product/how-to-scale-your-online-fitness-or-health-business/
     
    Become a Certified Nutritionist! https://briankeanefitness.com/nutrition-course/

    • 33 min
    #98: 10 Lessons In Becoming A World Class Coach!

    #98: 10 Lessons In Becoming A World Class Coach!

    This solo podcast was inspired by a recent webinar I did with Ben Coomber (so shout out to him for some of the ideas below). Enjoy. 
     
      The power of genuinely listening to your client  01:55   Know how to push your client to achieve more 04:59   Mastering product packaging so you sell something people want 10:32   Audience hijacking so you have an effective marketing stream 14:55   Find a routine that works that balances all areas of your life and motivates you 17:59   Designing your avatar so you know exactly what product, service and content to create 20:56   Discovering your own personal curiosity so you can determine what you find easy that others find difficult 23:54   Over Delivering on what you sell 30:41   Speaking the language of your perfect customer 33:46 10.Using your name and personal brand to branch out into other  revenue streams and market niches. 37:10
     
    To work with me on business coaching, email brian@briankeanefitness.com
     
     
     
    Online Business Courses:
     
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
     



    How To Move Your Personal Training Business Online  
    https://briankeanefitness.com/product/online-business-course/
     



    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/product/how-to-scale-your-online-fitness-or-health-business/
     
    Become a Certified Nutritionist! https://briankeanefitness.com/nutrition-course/

    • 43 min

Customer Reviews

4.6 out of 5
31 Ratings

31 Ratings

RachO'S ,

Riches in its niches

Holy god, this episode was insane and Brian breaks it down to ensure you know the importance of creating a specific niche!! Unreal Brian 👊🏽👊🏽

Paddykidd167 ,

So Informative

Wow! Just came across this business-specific podcast by Brian! Absolutely unreal information for anyone that’s at any stage or even considering a personal business in the nutrition/fitness industry! 🔥

SC 101 ,

Great practical advice for any up and coming PTs

Really helps me reevaluate what I am doing in the health and fitness field and apply more critical thinking. A must listen every week for me

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