160 episodes

The business podcast for personal trainers and anyone working in the health and fitness industry.

Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

The Online Business Podcast Brian Keane

    • Business
    • 4.6 ‚ÄĘ 34 Ratings

The business podcast for personal trainers and anyone working in the health and fitness industry.

Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

    #148: My Framework For ‚ÄúPulling Out Your Story‚ÄĚ ‚Äď How To Earn More, Work Less and Stop Worrying About Competition!

    #148: My Framework For ‚ÄúPulling Out Your Story‚ÄĚ ‚Äď How To Earn More, Work Less and Stop Worrying About Competition!

    Here is my exact framework for 'pulling out your story' if you're looking to earn more, work less and not worry about the competition. 
    Core offer  Pulling out the story (or flipped, story and then offer) Bringing the right people into your offer (square pegs, square holes) The deliverable on your offer Perpetual lead generation- referrals, testimonial, case studies   
    Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
    https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
     

    • 23 min
    #147: How To Network With Higher Level People!

    #147: How To Network With Higher Level People!

    ‚ÄúYour network determines your net worth‚ÄĚ
    Here are some things I learned about networking with higher level people over the years. 
    Make out the list of your dream 20, 50 or 100 Lead with generosity  Follow them online, see what events they are doing to and introduce yourself if possible  Next level tactic: offer to speak at the same events for free if possible. Comment and interact on social media regularly and then remind them when you actually met them.  
    Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
    https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
     
     

    • 22 min
    #146: Why Online Sales Are Completely Different To Offline Sales and Using Psychology To Generate More Revenue!

    #146: Why Online Sales Are Completely Different To Offline Sales and Using Psychology To Generate More Revenue!

    I needed this episode about eight years ago when I moved online first. If you're moving online or scaling your online business, this is a next level episode that you very likely need! 
    Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
    https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
     

    • 22 min
    #145: How To Create, Market and Sell a New Group Program or Course!

    #145: How To Create, Market and Sell a New Group Program or Course!

    Going from 1:1 to small groups can be tricky, here is how you do and the mistakes to avoid. 
    The creation ‚Äď self guided or scaled coaching The marketing ‚Äď name and sales copy is 80% of the heavy lifting The selling ‚Äď where and how you‚Äôre selling it The pricing / offers ‚Äď testing and how it fits into your overall business ¬†
    Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
    https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
     

    • 25 min
    #144: How To Grow and Scale Your 1:1 Online Business In 2024!

    #144: How To Grow and Scale Your 1:1 Online Business In 2024!

    This is a very practical episode going through how to grow and scale your 1:1 online business if you work in the health, fitness or wellness industry 
    ·       Your core offer and service 
    ·       Marketing, what platforms to prioritise and what content to create.
    ·       Pricing, multiple or single offers and ABT (always be testing)
     
    Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
     
     

    • 24 min
    #143: The 3 Types of Content Marketing for Less Headache Clients - Attraction/Viral, Nurture and Conversion!

    #143: The 3 Types of Content Marketing for Less Headache Clients - Attraction/Viral, Nurture and Conversion!

    This was a recent topic I covered at the 2024 Fitness and Wellness Summit. 
    Leads as seeds (making money or creating leads while you sleep) Push vs pull marketing (paid vs organic) Who is your avatar, what is their pain point? Omnipresence vs targeted platforms The three types of content - attraction (for viral potential), nurture (your process or service benefit) and conversion (asking for the sale, serving with a paid offer) Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

    • 21 min

Customer Reviews

4.6 out of 5
34 Ratings

34 Ratings

RachO'S ,

Riches in its niches

Holy god, this episode was insane and Brian breaks it down to ensure you know the importance of creating a specific niche!! Unreal Brian ūüĎäūüŹĹūüĎäūüŹĹ

Paddykidd167 ,

So Informative

Wow! Just came across this business-specific podcast by Brian! Absolutely unreal information for anyone that‚Äôs at any stage or even considering a personal business in the nutrition/fitness industry! ūüĒ•

SC 101 ,

Great practical advice for any up and coming PTs

Really helps me reevaluate what I am doing in the health and fitness field and apply more critical thinking. A must listen every week for me

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