164 episodes

The business podcast for personal trainers and anyone working in the health and fitness industry.

Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

The Online Business Podcast Brian Keane

    • Business
    • 4.6 • 34 Ratings

The business podcast for personal trainers and anyone working in the health and fitness industry.

Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

    #151: From Gym to Screen: A Personal Trainer’s Step By Step Guide To Moving Online!

    #151: From Gym to Screen: A Personal Trainer’s Step By Step Guide To Moving Online!

    Today's episode is for any existing personal trainer who is looking to move online, either full time or as a hybrid coach with off and online. 
    ·      Trends of moving online since covid
    ·      Social media, lead magnets and content marketing
    ·      Designing your online offer (compared to your offline offer)
    ·      Pricing
    ·      How to deliver, check ins, apps and programs
     
    How To Move Your Personal Training Business Online Course! 
    https://briankeanefitness.com/online-business-course
     

    • 20 min
    #150: Building A Coaching Business WITHOUT Social Media!

    #150: Building A Coaching Business WITHOUT Social Media!

    In this episode, Brian Keane discusses building a coaching business without relying on social media. He explains that while social media can be helpful in growing a coaching business, it is not necessary. Keane suggests several alternative strategies, including using your existing contact list, speaking locally or at events, local marketing, and creating podcasts or blogs. He emphasizes the importance of understanding why you don't like social media and finding alternative methods that align with your preferences and goals.
    Social media is not necessary to build a coaching business, but it can help amplify your reach and attract new leads.
    Using your existing contact list is a beginner-friendly strategy to get more leads. Reach out to friends, family, and past colleagues to ask for referrals. Speaking locally or at events can be an effective way to pitch your coaching offer to a targeted audience. Local marketing, such as distributing flyers or sponsoring local events, can help raise awareness of your coaching business. Creating podcasts or blogs can be an alternative to social media for sharing valuable content and generating leads.
    It's important to understand why you don't like social media and explore alternative strategies that align with your preferences and goals. Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
    https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

    • 20 min
    My Solo Guest Appearance on Why Your Podcast Isn't Growing!

    My Solo Guest Appearance on Why Your Podcast Isn't Growing!

    Mixing it up this week with the solo recording for the Why Your Podcast Isn't Growing. I hope it helps. 
    Questions from the interview. 
    When did you know it was time to go all in on your podcast full time/quit your job? If you haven’t yet, when will you?
     
    What was your biggest failure along the journey of growing your show to its current state, and how did you respond to it?
     
    What do you think is the most important reason why your podcast has grown to over 10k downloads each month?
     
    How has your relationship with podcasting and outlook changed as you’ve moved from A) starting off B) show has just taken off C) where you are now?
     
    What advice would you give to a podcaster who loves doing it but is currently struggling to grow, and can’t seem to figure out how to reach their goals? Both tactically & mentally
     

    • 9 min
    #149: Q+A - Finding Motivating, Staying Consistent, Work Boundaries So You’re Not Always “On”, Client Retention Strategies and Getting Clients Via Social Media!

    #149: Q+A - Finding Motivating, Staying Consistent, Work Boundaries So You’re Not Always “On”, Client Retention Strategies and Getting Clients Via Social Media!

    In this episode, Brian answers questions from his audience about staying consistent and motivated in business, setting work boundaries, retaining clients, and getting more clients via social media. He emphasises the importance of discipline, accountability, and seeking guidance from coaches or mentors.
    He also discusses the need for work boundaries and scheduling specific days for different tasks. He highlights the significance of providing a great service and going the extra mile to retain clients. Finally, he shares strategies for creating content that resonates with your target audience and engaging with potential clients on social media.
     
    1.     Struggling to stay consistent and finding motivation?
    2.     I have a dog grooming ad kennels business but how do I not work ALL the time when people can contact me any hour of the day?
    3.     How do I retain my clients?
    4.     How to get more clients via social media?
    Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
    https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
     
     

    • 21 min
    #148: My Framework For “Pulling Out Your Story” – How To Earn More, Work Less and Stop Worrying About Competition!

    #148: My Framework For “Pulling Out Your Story” – How To Earn More, Work Less and Stop Worrying About Competition!

    Here is my exact framework for 'pulling out your story' if you're looking to earn more, work less and not worry about the competition. 
    Core offer  Pulling out the story (or flipped, story and then offer) Bringing the right people into your offer (square pegs, square holes) The deliverable on your offer Perpetual lead generation- referrals, testimonial, case studies   
    Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
    https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
     

    • 23 min
    #147: How To Network With Higher Level People!

    #147: How To Network With Higher Level People!

    “Your network determines your net worth”
    Here are some things I learned about networking with higher level people over the years. 
    Make out the list of your dream 20, 50 or 100 Lead with generosity  Follow them online, see what events they are doing to and introduce yourself if possible  Next level tactic: offer to speak at the same events for free if possible. Comment and interact on social media regularly and then remind them when you actually met them.  
    Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
    https://briankeanefitness.com/mentorship-and-business-coaching
    Online Business Courses:
    How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
    How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
    How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
     
     

    • 22 min

Customer Reviews

4.6 out of 5
34 Ratings

34 Ratings

RachO'S ,

Riches in its niches

Holy god, this episode was insane and Brian breaks it down to ensure you know the importance of creating a specific niche!! Unreal Brian 👊🏽👊🏽

Paddykidd167 ,

So Informative

Wow! Just came across this business-specific podcast by Brian! Absolutely unreal information for anyone that’s at any stage or even considering a personal business in the nutrition/fitness industry! 🔥

SC 101 ,

Great practical advice for any up and coming PTs

Really helps me reevaluate what I am doing in the health and fitness field and apply more critical thinking. A must listen every week for me

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
The Other Hand
Jim Power & Chris Johns
Big Fish with Spencer Matthews
Global
The Entrepreneur Experiment
Gary Fox
Inside Business with Ciaran Hancock
Inside Business with Ciaran Hancock
Behind the Money
Financial Times

You Might Also Like

The Brian Keane Podcast
Brian Keane
Modern Wisdom
Chris Williamson
The Diary Of A CEO with Steven Bartlett
DOAC
Stick to Football
The Overlap
The Revive Stronger Podcast
Revive Stronger
Feel Better, Live More with Dr Rangan Chatterjee
Dr Rangan Chatterjee: GP & Author