17 episodes

B2B marketing lessons & learnings. Because no one goes to school for B2B marketing. Hosted by Dave Gerhardt.

B2B Marketing Leader‪s‬ Dave Gerhardt

    • Marketing

B2B marketing lessons & learnings. Because no one goes to school for B2B marketing. Hosted by Dave Gerhardt.

    Ross Simmonds on B2B Content, Influencer Marketing, & Social Media Strategy

    Ross Simmonds on B2B Content, Influencer Marketing, & Social Media Strategy

    Ross Simmonds (@thecoolestcool) is the Founder & CEO of Foundation, a B2B content marketing agency.

    • 55 min
    Chris Walker, CEO Refine Labs: Modern PR, What It Means To Build A Media Company, & What To Do When The CEO Doesn't Get Marketing

    Chris Walker, CEO Refine Labs: Modern PR, What It Means To Build A Media Company, & What To Do When The CEO Doesn't Get Marketing

    Chris Walker is CEO & Founder at Refine Labs

    • 1 hr 4 min
    What To Do When People Aren't Buying

    What To Do When People Aren't Buying

    Marketing is about getting people to change. Forget the tools and technology for a minute -- because this might be the *real* reason your funnel isn't converting.

    • 10 min
    The Fundamentals of Modern B2B Marketing

    The Fundamentals of Modern B2B Marketing

    My take on the fundamentals of B2B marketing. WARNING: traditional B2B marketers will be uncomfortable.

    • 4 min
    How To Do B2B Creative That Doesn't Suck

    How To Do B2B Creative That Doesn't Suck

    How to think about B2B creative (ads, videos, landing pages, design). Plus five tips to help you break through the noise and do B2B creative that doesn't suck.

    • 8 min
    Lauren Vaccarrello (CMO, Talend)

    Lauren Vaccarrello (CMO, Talend)

    Lauren Vaccarrello is CMO at Talend and previously VP Marketing at Box and Sr. Director and Head of Digital Marketing at Salesforce.

    • 42 min

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