B2B marketing lessons & learnings. Because no one goes to school for B2B marketing. Hosted by Dave Gerhardt.
Ross Simmonds on B2B Content, Influencer Marketing, & Social Media Strategy
Ross Simmonds (@thecoolestcool) is the Founder & CEO of Foundation, a B2B content marketing agency.
Chris Walker, CEO Refine Labs: Modern PR, What It Means To Build A Media Company, & What To Do When The CEO Doesn't Get Marketing
Chris Walker is CEO & Founder at Refine Labs
What To Do When People Aren't Buying
Marketing is about getting people to change. Forget the tools and technology for a minute -- because this might be the *real* reason your funnel isn't converting.
The Fundamentals of Modern B2B Marketing
My take on the fundamentals of B2B marketing. WARNING: traditional B2B marketers will be uncomfortable.
How To Do B2B Creative That Doesn't Suck
How to think about B2B creative (ads, videos, landing pages, design). Plus five tips to help you break through the noise and do B2B creative that doesn't suck.
Lauren Vaccarrello (CMO, Talend)
Lauren Vaccarrello is CMO at Talend and previously VP Marketing at Box and Sr. Director and Head of Digital Marketing at Salesforce.