Personal Branding 101 – How to Stand Out and Stay Authentic on LinkedIn

LinkedIn is no longer just a professional network—it’s a platform where employees can build powerful personal brands that benefit both their careers and the companies they represent.

In this episode of Behind the Post, Aliza Hornstein, Head of Social Media at WalkMe, explains why personal branding is a must-have for employees at all levels, from entry-level to the C-suite, and how advocacy leaders can support them in this process.

With an employee advocacy program at hand, which they coined ShareMe, Aliza uses gamification tactics and workshops to help employees turn company content into personalized, impactful posts. These workshops have been a key driver of success, teaching advocates how to create authentic, genuine content that resonates with their audience.

For those looking to build their personal brand independently, Aliza offers actionable tips throughout the episode, covering everything from finding your unique voice to using AI for inspiration. 

Hot Topics:

• Striking the perfect balance between personal and company content
• Tips for staying authentic when building your personal brand
• Training and engaging advocates through quarterly workshops
• Examples of personal branding posts Aliza has shared on LinkedIn