110 episodes

WGSN is the world's leading consumer trend forecaster.

In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.

Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

WGSN is an Ascential company.

Create Tomorrow, The WGSN Podcast WGSN

    • Arts
    • 5.0 • 1 Rating

WGSN is the world's leading consumer trend forecaster.

In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.

Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

WGSN is an Ascential company.

    109. How Tech Can Build an Inclusive Future For Everyone

    109. How Tech Can Build an Inclusive Future For Everyone

    Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product.

    In this episode, the WGSN Consumer Tech team discusses how technology – or more accurately, the way we interact with technology – can help improve the lives of people from marginalised communities.

    Joining host Lisa Yong, Director of Consumer Tech, are WGSN UX strategists Arianne Anabukiand Abdulrahman Hadi.

    Find out how user experience design can help create social inclusion, the importance of considering a holistic approach, and how to make sure accessibility is at the centre of the design thinking.

    With more and more people having access to a smartphone, we also discuss how negative user experience can impact how we engage with brands. Plus we go into detail about the ‘dark mode’ on smartphones and discuss just how accessible this really is.

    • 23 min
    108. Hand Luggage Only: WGSN Unpacks Future Travel-wear Trends

    108. Hand Luggage Only: WGSN Unpacks Future Travel-wear Trends

    Hello and welcome to the fortnightly Create Tomorrow podcast, which brings you the latest innovations impacting the future of design and products.

    Planning a vacation? Hands up if you overpack, underpack, or just epically fail when packing for a holiday. Well, this episode is for you. Sprinkled in among the forecasting chat, we have some hacks and tips on how to travel light with style. Unfortunately, we don’t have any advice on the best just-in-case item to pack when you get invited onto a yacht (inside joke – press play to find out more).

    Take flight with us on this journey into the future of travel, as we discuss how coolcations and wellcations are likely to impact fashion design. Joining our host WGSN editorial director Bethan Ryder are Brielle Saggese, Insight Strategist, and Sara Maggioni Head of Womenswear. Find out how holiday habits are changing, due to climate change, wellness concerns and the White Lotus effect and what this means for your vacation wardrobe.

    The team unpacks the latest trends in travel, from set-jetting to sleep tourism and helpful hacks like the TikTok-famous 333 method. Pack your hand luggage – and let’s go!

    • 25 min
    107. Mall Rats, Magic Mirrors and the Great Retail Revival

    107. Mall Rats, Magic Mirrors and the Great Retail Revival

    Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product.

    IRL retail is very much back with a bang. Discussing the green shoots of physical retail 2024 is Joe McDonnell, Director of Insight, together with our Insight retail experts Laura Saunter, Senior Strategist, and Candice Medeiros, Strategist.

    Tune in to learn more about the return of the mall rat, why retail stores outperform store closures for the first time in over a decade, and how consumers are demonstrating contradictory spending behaviours – trading down on essentials to treat themselves to big-ticket experiences.

    Stores aren’t just about buying but socialising and community building, with retailers offering value adds, such as yoga classes, workshops, personalised experiences, and more, creating opportunities for fostering connections. The team discusses the impact of AI in retail and how it might be best used in the future. They also explore the rising popularity and increasing criticism of the ‘buy now, pay later’ model. Plus, discover the exciting innovations likely to drive change in tomorrow’s retail environment.

    • 23 min
    106. Milan Design Week 2024: Swings, Vibrating Bathtubs and Optimising the Senses

    106. Milan Design Week 2024: Swings, Vibrating Bathtubs and Optimising the Senses

    Milan Design Week is the world’s biggest event dedicated to design and innovation – and WGSN’s team of experts visit every year. In this episode, hear from WGSN forecasters Lisa White, Director of Strategic Forecasting and Creative Direction, Gemma Riberti, Director of Interiors, and Helen Palmer, Head of Materials, Textiles & Knit, as they dive into this year’s fair which takes place as the Salone del Mobile at Rho Fiera Milano, plus Fuorisalone, comprising countless installations and events throughout the city.

    Our Interiors experts report live from Milan to reflect on their highlights so far which include hyper-tactility, elemental materiality, and products playing with, or inspired by water. Expect to hear about Milan Design Week regulars, such as the Rossana Orlandi Gallery, Moooi, Dimoregallery, Hermès and FormaFantasma, plus what global brands Google and Samsung showcased. The trio discuss the WGSN trends they spied including the prevalence of curtains and soft spaces, the rise of darkness, and the products, talks, or installations that brought them ‘Glimmers’.

    • 24 min
    105. Cosmoprof Unveiled with WGSN: AI, Beauty Glimmers, and ‘Tweakment Adjacent’ Skincare

    105. Cosmoprof Unveiled with WGSN: AI, Beauty Glimmers, and ‘Tweakment Adjacent’ Skincare

    Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product.

    In this episode of WGSN’s Create Tomorrow podcast, the WGSN Beauty team reflects on Cosmoprof Bologna – the biggest annual beauty trade show in the world that sets the agenda for all categories of beauty. Special guest host Clare Varga, Director of Beauty at WGSN, hears the highlights from her team’s experts – Head of WGSN Beauty Sienna Piccioni and Beauty Strategist Pia Fisher.

    From AI-inspired beauty products and innovative scalp analysis tech, to the latest key ingredients and the rise in personalised beauty, discover the innovations and trends that brands and consumers can expect to see in the coming months. Enjoy a beautiful listen!

    • 29 min
    104. WGSN Live From SXSW

    104. WGSN Live From SXSW

    Hello and welcome to the fortnightly Create Tomorrow podcast bringing you the latest innovations impacting the future of design and product.

    In this episode of WGSN’s Create Tomorrow podcast, we report from this year’s SXSW festival, the annual event in Austin, Texas which brings together tech, film, music, education, and culture – it’s always buzzing with new ideas and concepts. As leaders in trend forecasting, we travel the globe, researching new concepts and trends to inform our work, and SXSW is one of our calendar highlights.

    Tune in to hear from our experts on the ground. Senior Strategist of Insight Cassandra Napoli quizzes colleagues Liz Tan, Strategist at WGSN Insight, and Carol Aquino, Head of Consumer Tech, about their SXSW discoveries. Hear how SXSW helps inform our work at WGSN and why it’s such an important event to attend.

    • 25 min

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