How to Shine on Social with B2B Influencer Marketing

Influencer marketing has taken the B2B world by storm, and it’s easy to see why.

As buyers increasingly trust recommendations from industry experts and peers over brand pages, influencer marketing has become a key strategy for B2B brands to build trust and boost brand awareness. 

In this episode, Vahbiz Cooper, Digital Marketing Specialist at Demandbase, walks us through why brands are turning to influencers, how to choose the right people to represent your brand, and why content quality matters more than follower count.

She also shares practical tips for running smooth campaigns, avoiding common pitfalls, and keeping things engaging and fun for both influencers and audiences. She dives into her favorite influencer campaign, which featured a creative unicorn piñata initiative that caught everyone’s attention, as well as the most challenging campaign she’s worked on—and the lessons she learned from it. Plus, she gives us a sneak peek at an exciting campaign she’s currently working on!

Whether you’re new to influencer marketing or looking to refine your strategy, this episode offers actionable insights on creating successful, engaging campaigns.

Hot Topics:

• Why B2B brands are turning to influencer marketing to build trust
• How to select the right influencers for your campaign
• The behind-the-scenes process of managing complex influencer campaigns
• Real-life examples of successful campaigns and lessons learned