18 min
Life with a content management system (podcast) The Content Strategy Experts - Scriptorium
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- Business
In episode 101 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe talk about what life is like with and without a content management system (CMS).
“You have to decide, by looking at your particular organization, whether you need what a CMS will give you. You will get improvements in consistency and automation for formatting and traceability. You can get improvements in translation because you have more consistent content and better workflows.”
– Sarah O’Keefe
Related links:
* Buyer’s guide to CCMS evaluation and selection
* Glue strategy: Connecting web CMS to CCMS
* Content management and localization: Finding the right fit
Twitter handles:
* @sarahokeefe
* @PattersonScript
Transcript:
Elizabeth Patterson: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In this episode, we talk about what life is like with and without a content management system. Hi, I’m Elizabeth Patterson.
Sarah O’Keefe: And I’m Sarah O’Keefe.
EP: And today we’re going to dive into the world of content management and CMSs. So I think it would be great to start with a couple of definitions. Sarah, could you tell us what content management is, and also what a content management system is?
SO: Content management is, according to Wikipedia because that’s always the right place to go, is a set of processes and technologies that support management of information, basically. So collecting, publishing, managing, editing, delivering. A content management system or a CMS then is software that helps you do content management. So how do you create, how do you modify, how do you deliver digital content? Within the CMS world, we then distinguish, there are hundreds, if not thousands of CMSs with different kinds of sub-features or sub-specialties, learning content management systems for learning content. But in our world, there are a couple of important ones. One is the distinction between a back-end content management system and a front-end CMS. A back-end CMS is where you park the content that you are creating, editing, reviewing and approving. And a front-end CMS is where you park the content that you’re delivering.
SO: So a lot of today’s websites, maybe most of today’s websites, run on web content CMSs. So it’s a delivery system of some sort that controls the display of what we’re doing and what we’re dealing with. Now, in addition to all of that, in our world of structured content, you also talk about a component content management system or a CCMS, and that is a specialized back-end content management system that lets you manage typically XML, but structured hierarchical content. It typically does not have formatting associated with it. That’s the job of the front end delivery system, whatever that may be. But a CCMS is there to help you manage modular, smart, intelligent XML content. If you’re involved in any sort of content operation, if you work in content and you have any scale at all, then you know that managing the content that flows through your operation is just an enormous challenge.
SO: Keeping track of who’s writing what,
In episode 101 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe talk about what life is like with and without a content management system (CMS).
“You have to decide, by looking at your particular organization, whether you need what a CMS will give you. You will get improvements in consistency and automation for formatting and traceability. You can get improvements in translation because you have more consistent content and better workflows.”
– Sarah O’Keefe
Related links:
* Buyer’s guide to CCMS evaluation and selection
* Glue strategy: Connecting web CMS to CCMS
* Content management and localization: Finding the right fit
Twitter handles:
* @sarahokeefe
* @PattersonScript
Transcript:
Elizabeth Patterson: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In this episode, we talk about what life is like with and without a content management system. Hi, I’m Elizabeth Patterson.
Sarah O’Keefe: And I’m Sarah O’Keefe.
EP: And today we’re going to dive into the world of content management and CMSs. So I think it would be great to start with a couple of definitions. Sarah, could you tell us what content management is, and also what a content management system is?
SO: Content management is, according to Wikipedia because that’s always the right place to go, is a set of processes and technologies that support management of information, basically. So collecting, publishing, managing, editing, delivering. A content management system or a CMS then is software that helps you do content management. So how do you create, how do you modify, how do you deliver digital content? Within the CMS world, we then distinguish, there are hundreds, if not thousands of CMSs with different kinds of sub-features or sub-specialties, learning content management systems for learning content. But in our world, there are a couple of important ones. One is the distinction between a back-end content management system and a front-end CMS. A back-end CMS is where you park the content that you are creating, editing, reviewing and approving. And a front-end CMS is where you park the content that you’re delivering.
SO: So a lot of today’s websites, maybe most of today’s websites, run on web content CMSs. So it’s a delivery system of some sort that controls the display of what we’re doing and what we’re dealing with. Now, in addition to all of that, in our world of structured content, you also talk about a component content management system or a CCMS, and that is a specialized back-end content management system that lets you manage typically XML, but structured hierarchical content. It typically does not have formatting associated with it. That’s the job of the front end delivery system, whatever that may be. But a CCMS is there to help you manage modular, smart, intelligent XML content. If you’re involved in any sort of content operation, if you work in content and you have any scale at all, then you know that managing the content that flows through your operation is just an enormous challenge.
SO: Keeping track of who’s writing what,
18 min