SERP’s Up | Will your audience actually care? How to gauge interest

How can you tell if your content will hit or miss before you even hit “publish”?

Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvila DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves.

Understanding content gaps and adapting to audience interests is a must. The importance of undertaking the user’s life context is at the core of future content success. 

Get ready and shake that magic 8-ball to unlock your future content on the SERP’s Up SEO Podcast!

Key Segments

[00:01:07] What's On This Episode of SERP's Up?

[00:02:38] Focus Topic of the Week

[00:11:18] Focus Topic Guest: Maeva Cifuentes

[00:15:06] Focus Topic Guest: Akvile Defazio

[00:19:38] Snappy News

[00:24:05] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Maeva Cifunentes 

Akvile Defazio 

Anu Adegbola 

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Wix Studio SEO Course 

Flying Cat SEO Consulting 

AKvertise 

News:

Google November 2024 core update rollout is now complete 

Google Does Try To Handle Broken Canonicals 

Google Search: How Clustering Works With Localization 

Google Marauding Black Holes With Clustering & Error Pages