14 min
The evolution of smart content (podcast) The Content Strategy Experts - Scriptorium
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- Business
In episode 99 of The Content Strategy Experts podcast, Alan Pringle and special guest Larry Kunz of Extreme Networks talk about the evolution of smart, structured content.
“I’m a huge believer in big picture. We really need to stand back and ask ourselves, ‘What is this really all about? What are we trying to accomplish?’ It’s not about the content. It’s about the customer.”
– Larry Kunz
Related links:
* Evolution of content (podcast)
* Scaling smart content across the enterprise
* Rebranding as a business case for smart content (podcast)
Twitter handles:
* @alanpringle
* @larry_kunz
Transcript:
Alan Pringle: Welcome to The Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content, in an efficient way. In this episode, we talk with Larry Kunz, about the evolution of smart, structured content. Hey everyone. I’m Alan Pringle. And today, we have a special guest on the podcast. I’ve got Larry Kunz here. Hi Larry.
Larry Kunz: Hi Alan. It’s great to be here. Thank you so much for having me. It’s a real pleasure.
AP: Absolutely. And I want to give our audience a little bit of understanding about your background. So would you kindly introduce yourself, and tell us a little bit about your experiences in the content world?
LK: Sure. I’ve been in technical communication, mostly in the computer industry, for more than 40 years. I won’t allow us exactly how many. I was working for IBM, when structured content came to be a thing, when DITA was being developed. I wasn’t one of the people who was developing it, but I was a very early user, and very quickly came to understand the value of structured content. I really thought it was a good thing, and my opinion has never changed. I have done time in marketing communication. And I’ve done training and consulting. But when the income tax form comes around every year, I still put technical writer as my occupation.
AP: And I remember, at one time, I had technical editor on mine. So I totally get that. And because you do have that really deep expertise, and we all know you got started when you were an infant. We all know that you got started very, very, early in this industry. But I think it would really help this discussion. And what I’m going to talk about is how smart, structured content has evolved. And for what it’s worth, I’ve been doing this for over 30 years now. And I will not be more specific than that. You’ve got a little more experience than I do. But I’m glad to be paired up, and to have this discussion, because I have seen things change quite a bit over the years. But on the flip side of that, sometimes it’s say, the more things change, the more they stay the same.
AP: So let’s talk about that, first, to level the playing field. I want to talk about, basically, what is smart structured content? Now, on the Scriptorium side, this is how we define smart content. It’s modular content with tags and metadata. And the formatting is separate. It’s applied later, based on the intelligence that you build in to that tagging and metadata. Now, I know before we started this podcast, we were talking about ideas. And you said you had a little bit of an issue with the te...
In episode 99 of The Content Strategy Experts podcast, Alan Pringle and special guest Larry Kunz of Extreme Networks talk about the evolution of smart, structured content.
“I’m a huge believer in big picture. We really need to stand back and ask ourselves, ‘What is this really all about? What are we trying to accomplish?’ It’s not about the content. It’s about the customer.”
– Larry Kunz
Related links:
* Evolution of content (podcast)
* Scaling smart content across the enterprise
* Rebranding as a business case for smart content (podcast)
Twitter handles:
* @alanpringle
* @larry_kunz
Transcript:
Alan Pringle: Welcome to The Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content, in an efficient way. In this episode, we talk with Larry Kunz, about the evolution of smart, structured content. Hey everyone. I’m Alan Pringle. And today, we have a special guest on the podcast. I’ve got Larry Kunz here. Hi Larry.
Larry Kunz: Hi Alan. It’s great to be here. Thank you so much for having me. It’s a real pleasure.
AP: Absolutely. And I want to give our audience a little bit of understanding about your background. So would you kindly introduce yourself, and tell us a little bit about your experiences in the content world?
LK: Sure. I’ve been in technical communication, mostly in the computer industry, for more than 40 years. I won’t allow us exactly how many. I was working for IBM, when structured content came to be a thing, when DITA was being developed. I wasn’t one of the people who was developing it, but I was a very early user, and very quickly came to understand the value of structured content. I really thought it was a good thing, and my opinion has never changed. I have done time in marketing communication. And I’ve done training and consulting. But when the income tax form comes around every year, I still put technical writer as my occupation.
AP: And I remember, at one time, I had technical editor on mine. So I totally get that. And because you do have that really deep expertise, and we all know you got started when you were an infant. We all know that you got started very, very, early in this industry. But I think it would really help this discussion. And what I’m going to talk about is how smart, structured content has evolved. And for what it’s worth, I’ve been doing this for over 30 years now. And I will not be more specific than that. You’ve got a little more experience than I do. But I’m glad to be paired up, and to have this discussion, because I have seen things change quite a bit over the years. But on the flip side of that, sometimes it’s say, the more things change, the more they stay the same.
AP: So let’s talk about that, first, to level the playing field. I want to talk about, basically, what is smart structured content? Now, on the Scriptorium side, this is how we define smart content. It’s modular content with tags and metadata. And the formatting is separate. It’s applied later, based on the intelligence that you build in to that tagging and metadata. Now, I know before we started this podcast, we were talking about ideas. And you said you had a little bit of an issue with the te...
14 min