The StoryConnect Podcast

Pioneer Utility Resources
The StoryConnect Podcast

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

  1. 6 DAYS AGO

    Bringing on Junior Board Members, With Amanda Steeb

    Seeking to engage younger members, Kankakee Valley REMC launched a Junior Board program to introduce high school students in the co-op's operations.

    27 min

  2. 29 JAN

    Reducing Broadband Business Churn, With Shannon Stafslien

    Business customers need reliability, flexibility and simple billing. Delivering and communicating about those value adds can lead to long-lasting customer relationships.

    12 min

  3. 15 JAN

    The Value Based Approach to Selling Broadband, with Joe Kohegyi

    Calix’s Joe Kohegyi says competing on price and speed is a recipe for failure. Modern consumers want value in their connection and smart broadband marketers are working to communicate the value they deliver.

    18 min

  4. 1 JAN

    The Importance of Alignment and How to Get There, With Vernon Johnson

    Clever marketing campaigns are fun, but they are ineffective unless staff and sales processes are aligned behind them.

    14 min

  5. 18/12/2024

    Food Trucks and Fireworks: How to Creatively Connect Community Events, With Greg Mullis

    When you have multiplebroadband competitors pulling potential subscribers away, how do you set your story apart? Hear how Georgia's Tri-CoGo turned powering food trucks, fireworks shows and parks and recreation spaces into a way to build brand awareness in its community.

    20 min

  6. 11/12/2024

    Strategies for Getting Out of the TV Business, With Jason Cohen

    Facing increasing costs and angry subscribers, many broadband providers are looking to drop TV service. Ending linear video service in a strategic way can leave customers and broadband providers in a better way—as long as it's done in a smart way.

    22 min

  7. 04/12/2024

    Weaving Compelling Narratives into Your Marketing Strategy, With Wendy Crenner

    The broadband packages at SCTelcom don’t focus on speed. Instead, they highlight experiences like the connected family, high techies, home tech starter and a package for a simple and secure experience. Wendy Crenner shares how her team uses the power of narratives to connect with subscribers.

    19 min

  8. 27/11/2024

    What Can We Learn from 31 Years in Utility Communications?, With Mike Teegarden

    Mike Teegarden is retiring from Pioneer after 31 years of telling stories, first through his photography and then through his editorial leadership. Mike joins “The StoryConnect Podcast” to discuss lessons learned from photography to leadership to storytelling.

    26 min
See All (338)

About

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

Information

  • Creator
    Pioneer Utility Resources
  • Years Active
    2016 - 2025
  • Episodes
    338
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    The StoryConnect Podcast

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