Thrivecast

By ThriveStack
  • 0.0 (0)
  • MANAGEMENT
  • UPDATED DAILY
Thrivecast

Unlock the secrets of Product-Led Growth success and thrive with expert insights, strategies, and success stories in every episode! resources.thrivestack.ai

  1. 19 OCT

    RevOps: Trends and Practices

    RevOps (Revenue Operations) is more than just a buzzword—it's a critical function for companies looking to streamline their revenue-generating processes. In a recent ThriveStack webinar, Peter Wheeler hosted an insightful discussion with James McKay (Founder, Venn), Matt Rocha (Director of RevOps, B2B Catalyst), and Gururaj Pandurangi (Founder, ThriveStack). Together, they explored the evolving landscape of RevOps, its role in go-to-market (GTM) strategies, and how businesses are sailing over the shift from sales-led to product-led growth. What is RevOps? At its core, RevOps (Revenue Operations) unifies sales, marketing, and customer success into a single operational system. The discussion emphasized how RevOps helps companies shift from siloed operations to a more integrated approach, ensuring that every part of the revenue-generating engine is aligned. By consolidating responsibilities such as sales ops, marketing ops, and enablement into one framework, RevOps allows businesses to scale more efficiently while maintaining clarity and alignment across teams. It's clear that RevOps is no longer a luxury—it’s a crucial function for businesses seeking sustainable growth. RevOps in GTM Motions When it comes to executing go-to-market (GTM) strategies, RevOps serves as the backbone for aligning cross-functional teams. The discussion highlighted several key roles that RevOps plays in this alignment: * Unifying teams: RevOps ensures that sales, marketing, and customer success work in sync, breaking down silos and creating a seamless flow of information between departments. * Accountability across the board: By standardizing data, tools, and processes, RevOps provides transparency into each team’s performance, holding everyone accountable for their part in the GTM strategy. * Adapting to changing conditions: RevOps makes it easier for teams to pivot when market conditions shift, enabling quicker adjustments to strategy while maintaining focus on growth goals. * Efficient scaling: With RevOps managing the framework, businesses can scale operations more effectively, avoiding the inefficiencies that typically arise from disconnected teams and unclear processes. RevOps transforms GTM efforts from isolated initiatives into a cohesive strategy, ensuring that the entire customer journey is optimized for success. Shifting from Sales-Led to Product-Led Growth The shift from sales-led growth to product-led growth (PLG) has transformed how businesses approach revenue generation. Traditionally, sales teams would guide the customer journey from the first interaction to the deal closure. However, with PLG becoming more popular, this process is now being driven by the product itself, often without the need for a sales team in the early stages. Key points discussed include: * Customer-driven adoption: In PLG, users interact with the product directly, allowing them to experience its value firsthand. This shift places more emphasis on product quality and user experience. * Earlier RevOps involvement: Unlike the sales-led model, where RevOps typically comes in during the scaling phase, PLG requires RevOps to play a role much earlier. Data, analytics, and tools need to be aligned from the start to measure success and drive growth. * Blurring lines between teams: The distinction between sales, product, and marketing becomes less rigid as PLG encourages closer collaboration. RevOps acts as the glue, ensuring that teams work together effectively to support the product-led motion. The transition to PLG represents a major opportunity for businesses, and RevOps plays a key role in making this shift successful. Tools, Systems, and IT's Role in RevOps As companies grow, managing tools and systems becomes increasingly complex. RevOps often relies on multiple technologies, but there’s been a notable shift: more responsibility for these systems is now being taken over by IT departments. While IT can handle the maintenance and servicing of tools, it of

    1 hr

  2. 12 OCT

    #44 — Product-Led Playbook, ft. Wes Bush

    In a lively discussion, three voices in the SaaS world came together to talk about the future of product-led growth (PLG): Wes Bush, the bestselling author of Product-Led Growth and the creator of the PLG system; Vincent Young, VP at Dealfront and author of Product-Led Sales; and Peter Wheeler, a product growth expert. With Wes Bush preparing to release his new book- The Product-Led Playbook, the session explored the complexities and challenges that come with adopting a PLG approach. The conversation was a reality check for many—a closer look into why PLG isn't just a buzzword, but a strategic shift that comes with its own hurdles. The speakers tackled everything from onboarding pains and pricing transparency to navigating the fine line between product-led and sales-led approaches. If you’ve ever wondered why only a small percentage of PLG companies achieve significant self-serve revenue or why onboarding can make or break your product, you’ve come to the right podcast! Listen now on Apple, Spotify, Castbox, Google and YouTube. Understanding PLG Challenges Wes Bush brought an honest perspective to the session, highlighting the reality of implementing a product-led growth (PLG) strategy. Despite the buzz, PLG isn't an easy path. Wes noted that only around 5% of PLG companies break through to reach more than $10 million in self-serve revenue. The reason? It’s not a lack of demand. 97% of buyers want to try before they buy. But while the market clearly favors self-serve models, many SaaS builders struggle to deliver on this effectively. A key issue is distinguishing between the buyer and the user. Buyers seek to understand the product before purchasing, while users are the ones interacting with it daily. This distinction often leads to what Wes calls "cross-wiring trends," where the market clamors for self-serve, but the experience falls short for both buyers and users. Wes’s upcoming book explores these challenges—whether it’s onboarding, retaining users, or scaling effectively. For him, this is about more than a framework; it’s about pinpointing why so many PLG businesses struggle to balance market demand and product execution. The Importance of Onboarding Onboarding is often a make-or-break moment in a product-led growth (PLG) strategy. It starts right from the first brand interaction—be it an ad, landing page, or blog post. But onboarding isn't just an initial experience; it's a continuous journey where users are guided to understand and find value as more features are added. One striking point from the discussion was that most companies lose around 40-60% of users after their first experience. This shows how critical it is to make a strong first impression. The focus should be on guiding users quickly and effectively to ensure they stick around. The panel also discussed the differences between sales-led and product-led onboarding. In sales-led models, the process relies on manual guidance from a sales team. However, in PLG, the product must stand on its own—the user needs to intuitively find value without hand-holding. Pricing and Packaging in PLG Transparent pricing can be both an asset and a challenge for product-led growth (PLG). While clear pricing helps users quickly grasp a product's value, it can become tricky as monthly fees increase. How transparent should you be when prices rise to $1,000 or more? Is there a point where transparency stops being helpful? The discussion touched on the land and expand strategy—a core part of PLG. Users start with one use case, then gradually explore more features. This sounds simple, but planning for such expansions can be difficult. Pricing progression needs to feel natural, allowing users to upgrade without facing overwhelming costs. A crucial aspect of this is identifying value metrics—the elements that users value most, such as per contact or overall usage. When pricing aligns with these metrics, users are more likely to move from free to paid plans. T

    39 min

  3. 5 OCT

    PLG + Sales are better together

    Balancing Product-Led Growth (PLG) with traditional sales efforts can be challenging but rewarding. With insights from Amplitude’s Franciska Dethlefsen, the session explored how self-serve and sales motions can work together without compromise. Hosted by Gururaj Pandurangi and Peter Wheeler, the discussion highlighted Amplitude’s journey to integrate PLG and sales seamlessly, with collaboration and timing as key themes. Understanding Product-Led Sales (PLS) Without the Jargon Franciska Dethlefsen broke down Product-Led Sales (PLS) as the practice of driving sales through the product itself. She explained that it’s not just about getting users to sign up for a free trial—PLS aims to use the product experience to create qualified leads. Amplitude’s approach to PLS is simple: use the product as a channel to generate and qualify sales opportunities. For instance, they utilize product usage data to identify which users are ready for deeper engagement, whether that means a demo, a trial extension, or support with setup. As Peter Wheeler noted, the term “product-led sales” might be misleading—it’s more like "product-assisted sales." The product becomes a powerful tool to assist and enable the sales process, providing context to the sales team on when and how to approach a user. When and How to Reach Out to Users Timing is everything in user outreach. Early interventions—like contacting a user immediately after sign-up—can often miss the mark and make users feel pressured. The key is to qualify leads before intervening. Distinguish between high-potential enterprise users who may need early sales support, and smaller users who benefit from independent exploration. Focusing on product signals—such as usage patterns or specific actions—can guide when to engage effectively. It’s about offering value at the right moment, not hard-selling. By monitoring user behavior, outreach becomes more helpful and timely, aligning with user intent and readiness. Amplitude’s Path to Building a Balanced PLG and Sales Motion Amplitude’s transition to a balanced PLG and sales strategy involved a cultural shift. Moving from a primarily sales-led model to one that incorporates PLG required building collaboration between growth and sales teams. The change wasn’t just structural—it was about ensuring both teams saw the value in working together. Early on, the focus was on establishing trust. Instead of seeing the self-serve model as a threat to larger deals, the sales team recognized that product-led users often ended up being stronger leads. This alignment allowed them to reach out to users at the right time, with a clear understanding of user intent and needs. Additionally, managing concerns around cannibalization—where self-serve might seem to undercut traditional sales efforts—was crucial. By focusing sales efforts on larger accounts and leaving smaller users to a self-serve experience, Amplitude successfully integrated both motions, ensuring no missed opportunities and a more efficient approach to growth. Getting Users to Activate Themselves Activation plays a key role in any PLG strategy. At Amplitude, activation means users can set up and explore the product independently, without needing support. Steps to Improve Onboarding: * Expand Low-Code/No-Code Options: Amplitude made it easier for non-technical users to connect data sources like GA4 or HubSpot. * Reduce Friction for Quick Wins: The team focused on helping users reach their "aha" moment faster, simplifying setup to enable early value. * Offer Pre-Built Templates: Providing ready-made templates for dashboards and metrics let users gain quick insights, making the product feel immediately useful. These steps deepened user engagement and ensured a smooth self-activation process. How Growth Teams Scale User Activation Amplitude’s growth team focused on creating a seamless self-activation journey. Rather than relying on direct sales interactions, they leaned

    53 min

  4. 28 SEPT

    The Role of a Startup Community for Early-Stage Startups

    Today, we’re exploring what makes startup communities powerful engines for early-stage founders. In our recent webinar, Aviel Ginzburg—an experienced founder and investor—shared his thoughts on building strong, supportive ecosystems. Aviel has journeyed from software engineer to VC, offering insights on what makes a startup community thrive: connections, mentorship, and the spark of serendipity that can change everything. Setting the Scene: Startup Communities and Serendipity Startup journeys are rarely linear. And, as Aviel Ginzburg pointed out, it’s often serendipity—those unplanned encounters and unexpected opportunities—that shapes an entrepreneur's path. However, not all communities foster these kinds of moments equally. Places like Silicon Valley have perfected the art of the "chance meeting," with daily meetups, networking events, and collaborative workspaces. Seattle, on the other hand, faces unique challenges. Despite being home to significant tech talent, it often lacks the spontaneous interactions that drive connection and growth. For Aviel, his experience moving from New York to Seattle was eye-opening. Unlike the Bay Area, where networking is as natural as breathing, building a meaningful community in Seattle took intentional effort and the willingness to reach out. It meant going beyond comfort zones, showing up at events, and, most importantly, understanding that every conversation could open new doors. The Gaps in the Seattle Ecosystem: A Quick Breakdown What’s missing in Seattle's startup scene? It’s not talent—Seattle is packed with some of the best tech minds in the world. The challenge lies in connection and culture. Here's how Aviel breaks it down: * Talent, but Not Enough Founders: Seattle attracts tech talent primarily for big players like Amazon and Microsoft. Many individuals come for the stability of working on established products, but fewer are motivated to take the leap into creating new categories or founding startups. * Risk-Averse Culture: Historically, Seattle has roots in Nordic culture, which brings a certain level of conservatism. The result? An environment where taking big leaps into the unknown, such as starting a company, feels less natural compared to more risk-tolerant cultures. * Fragmented Connections: Unlike San Francisco, where chance meetings and startup events happen daily, Seattle’s community is more spread out. The startup ecosystem has been siloed, making it harder for emerging founders to connect with potential mentors, investors, or even co-founders. Takeaway: Building a community that facilitates serendipitous connections is crucial for startup growth. It’s not about forcing a culture change but creating more spaces and opportunities for people to connect organically. The Anatomy of a Thriving Startup Community According to Aviel, building a successful startup community means having the right mix of people playing specific roles. Here’s what it takes: * Givers & Takers: A strong community needs active contributors who are willing to share their time, advice, and support (the "givers") and founders eager to learn and implement (the "takers"). The key is balance—no pure takers, as it drains the community's energy. * Enablers: This includes investors who do more than just write checks—they open doors, provide resources, and act as connectors to drive growth. Aviel prefers the term “enablers” over “investors” because it encompasses the broader role they play in a startup’s journey. * Connectors: These individuals or spaces bring people together. Connectors could be events, co-working spaces, or even online communities where founders, mentors, and enablers converge to share experiences and spark opportunities. * Active Participation: Observers, or “tourists,” can be counterproductive to a community. They attend events without contributing, potentially sapping energy and engagement from those who are actively building and giving back.

    59 min

  5. 21 SEPT

    1/3 To PLG or Not To PLG

    Choosing the right go-to-market (GTM) strategy can make or break a company. One of the most debated strategies is Product-Led Growth (PLG), which emphasizes the product as the primary vehicle for customer acquisition, retention, and expansion. But is PLG the right fit for every company? How do you know when to embrace it or avoid it? In the first part of a three-part expert conversation series, Vincent Jong, VP Product at Dealfront, Peter Wheeler, PLG GTM Advisor, and Gururaj Pandurangi, Founder of ThriveStack, dove into this exact topic. What is PLG? Product-Led Growth (PLG) can mean different things to different companies, but at its core, it’s about putting the product at the center of your growth strategy. Here's what was highlighted during the conversation: * PLG is often misunderstood as just a “self-serve” model, but it’s much more. It's a business-wide strategy where the product drives customer acquisition, retention, and monetization. * This can be achieved through various tactics such as: * Free trials * Freemium models * Interactive demos * The key is to allow users to experience the product and its value before they even talk to a sales representative. * PLG is about creating a smooth experience where the product shows its worth without requiring direct sales involvement. * Although there are different definitions, ranging from PLG being a growth tactic to a full-fledged business strategy, the common thread is that PLG allows customers to discover value independently. PLG, when implemented correctly, is a powerful tool that can help drive sustainable growth by focusing on the customer experience. When Should You Embrace PLG? PLG might be right for you if: * You’re an early-stage companyPLG can help you reach potential users who prefer to try before they buy, especially in markets with younger buyers who value self-service over traditional sales. * Your product delivers immediate valueIf your product can clearly demonstrate its value without the need for heavy sales assistance, it's a great fit for PLG. Think about whether your users can easily see the benefits on their own. * Scalability is keyIf your goal is to scale quickly, PLG can offer that efficiency. A well-built product in a PLG motion can serve thousands of users without the need for increasing the size of your sales team. When to Avoid PLG? PLG may not be the best strategy if: * You have a complex productIf your product requires extensive explanation or configuration before users can see its value, PLG might not be the right fit. Complex products often need sales assistance to guide potential customers through their buying journey. * Your company is in a regulated industryIndustries with heavy regulations or compliance requirements, like financial services or healthcare, might struggle with PLG. Buyers in these sectors typically need legal approvals and human touchpoints before making a purchase. * You’re dependent on high-touch salesIf your business is already thriving on a high-touch, relationship-driven sales model, switching to PLG could disrupt your existing revenue pipeline. Introducing PLG suddenly might put current deals at risk. * You need quick revenuePLG is a long-term play. If your company needs immediate revenue growth, a sales-led approach is often more effective. PLG requires investment in product development and onboarding, which takes time to deliver returns. How Can PLG Support Your Sales Team? Q: Does PLG replace traditional sales?A: Not exactly. PLG doesn't eliminate sales teams, but it makes their job more efficient. By allowing users to engage with the product first, sales teams can focus their time on qualified leads—people who have already shown interest and experienced the product's value. Q: How does PLG help sales teams close deals?A: With PLG, your sales team can leverage product usage data. They can see which features a prospect is using, where they’re getting stuck, and what value they've already gained.

    58 min

  6. 14 SEPT

    Sell Big (ABM) and Sell Small (PLG) are in your control

    tl;dr: * Product-Led Growth (PLG) allows users to discover, engage, and convert independently, making it ideal for scalable, low-touch products. * Account-Based Marketing (ABM) focuses on personalized, relationship-driven campaigns targeting high-value accounts with longer sales cycles. * Combining PLG and ABM enables companies to scale quickly while nurturing key accounts for larger, more complex deals. * AI-driven ABM helps by automating account identification, personalized outreach, and real-time adjustments, ensuring efficiency without losing personalization. * PLG is best for user-driven, self-service models, while ABM works for complex, high-ticket sales involving multiple decision-makers. Available on Apple, Spotify, Castbox, Google and YouTube. PLG vs. ABM: Key Differences and Definitions Product-Led Growth (PLG) revolves around the idea that the product itself drives acquisition and conversion. Users explore the product independently, find value, and ultimately make a buying decision. This approach is ideal for companies where a smooth user experience leads to natural adoption, like Canva or Dropbox. In contrast, Account-Based Marketing (ABM) targets high-value accounts through personalized campaigns that focus on building long-term relationships. This strategy works best for companies with complex products or large deal sizes, where engaging key decision-makers is crucial. The key takeaway: PLG works well for user-driven, lower-touch products, while ABM is better suited for larger, more complex deals where personalization and relationship-building are essential. Should You Combine PLG and ABM? The takeaway here is clear: PLG helps you scale quickly with minimal overhead, while ABM allows you to focus on larger, more complex deals. The trick is knowing when to apply each strategy—or a combination of both—for maximum impact. Challenges in Choosing PLG or ABM Each approach presents unique challenges that companies need to consider: * PLG Challenges: * Requires a seamless product experience that allows users to discover, engage, and convert without human interaction. * Demands continuous investment in self-service features, onboarding, and product improvements to retain users and drive conversions. * Can struggle to convert free users to paying customers, especially for more complex products. * ABM Challenges: * Resource-intensive, involving personalized outreach, long sales cycles, and collaboration between marketing, sales, and customer success teams. * Needs a clearly defined and highly-targeted account list, requiring significant research and refinement. * Longer time-to-close compared to PLG, making it harder to scale rapidly. * Combining PLG and ABM: * Balancing the efficiency of PLG with the personalization of ABM requires coordination across teams. * Requires careful timing to know when to switch from PLG-driven growth to ABM-focused nurturing. * Can be resource-heavy if not managed effectively, especially for smaller teams. By weighing these challenges, companies can decide which strategy—or combination—is best suited to their growth stage and goals. When PLG Works Best PLG shines in situations where users can easily adopt and explore the product without much intervention. Companies offering intuitive tools that provide immediate user value—such as developer tools, SaaS platforms with freemium models, or products targeting tech-savvy customers—often find success with this model. * Low-touch products: PLG works well for software that doesn't require complex onboarding or customer support. Users can dive in and experience the value independently. * Developer-focused tools: Developers prefer hands-on product testing. PLG enables them to explore and adopt solutions without the pressure of a sales team. * Freemium and self-service models: Products that offer free versions or trials can benefit from PLG by letting users test before committing. However, for larger deals or more complex products, PLG migh

    1h 2m

  7. 7 SEPT

    How is Marketing Evolving in the Era of Product-Led Growth and Self-Serve Models?

    tl;dr: * B2B buyers are increasingly self-directed, with 77% completing their journey before contacting a vendor. * The role of marketing has expanded to include product education and close collaboration with product development and customer success teams. * Product-Led Growth (PLG) shifts focus to the product as the main driver of customer acquisition and revenue generation. * Product Qualified Leads (PQLs) are now more valuable than traditional Marketing Qualified Leads (MQLs). * The marketing tech stack now includes tools like product usage analytics and AI-powered personalization. * Customer success teams play a critical role in onboarding, retention, and turning users into advocates. * The future of marketing lies in blending revenue accountability with customer-focused strategies that prioritize value. The Changing B2B Sales Environment B2B buyers are increasingly informed and self-directed. Instead of relying on sales teams, they now prefer to research and evaluate products independently, often through free trials or freemium models. By the time they engage with sales, buyers have already gathered the necessary information, making it crucial for marketing to provide valuable product insights early in their journey. With 77% of buyers completing most of their journey before contacting a vendor, marketing’s role has shifted. It’s no longer about generating leads but about empowering customers with value-driven content that enables informed decisions. Key Takeaways: * Buyers are more self-sufficient, relying on self-service research. * Marketing must deliver informative, value-focused content early in the buyer’s journey. * Product-Led Growth (PLG) supports this shift, offering buyers the independence they seek. The Evolving Role of the Marketing Team In the Product-Led Growth (PLG) era, marketing teams have transitioned from simply driving awareness to becoming strategic partners in customer acquisition and retention. Marketing is no longer just about generating leads; it now focuses on the product itself as a primary tool for attracting and retaining customers. Marketers are expected to work closely with product development and customer success teams, understanding the product inside and out. This shift emphasizes product-qualified leads (PQLs)—users who engage directly with the product—as a more accurate measure of intent compared to traditional marketing-qualified leads (MQLs). Marketing now plays a critical role in driving product adoption and revenue growth, serving as the bridge between the product and the customer. Rethinking the Marketing Tech Stack As Product-Led Growth (PLG) reshapes marketing, traditional tech stacks focused on CRM systems and email marketing are no longer sufficient. To thrive in a PLG world, marketing teams need to adopt tools that provide real-time user engagement insights and product usage analytics. Here are the essential tools for modern marketing teams: * Product Usage Analytics: Track how users engage with the product to identify popular features and optimize both marketing and product strategies. * Event Tracking: Capture user actions—like signing up for a trial or upgrading to a paid plan—and segment users for targeted campaigns. * Customer Data Platforms (CDPs): Unify data from various touchpoints to create a 360-degree view of each user, enabling personalized messaging and experiences. * AI and Predictive Analytics: Use AI-driven tools to automate tasks and predict customer behavior, ensuring personalized experiences at scale and anticipating customer needs. By upgrading to these technologies, marketing teams can deliver more targeted campaigns, enhance self-serve experiences, and support product adoption with data-driven insights. Product-Led Growth and Its Impact on Revenue In a Product-Led Growth (PLG) strategy, the product itself drives customer acquisition and revenue generation. This shift fundamentally changes how marketing and sales teams operate, making the

    1h 2m

  8. 17 AUG

    #43 — Automating Customer Journeys with Email automation, ft. Jane Portman, Co-Founder Userlist

    Today, we're exploring email automation's role in customer journeys with Jane Portman, co-founder of Userlist. Jane, also the host of UI Breakfast and Better Done Than Perfect, shared her expertise on using email automation to boost onboarding, engagement, and nurturing. Whether you're a startup or an established business, this episode is packed with actionable insights. Listen now on Apple, Spotify, Castbox, Google and YouTube. Jane's Journey and Userlist's Evolution * Early Ventures: Jane’s past startup experiences laid the foundation for Userlist, which she co-founded in 2017. * Product Evolution: Userlist was launched as a customer messaging platform in 2019. It pivoted into a comprehensive email marketing tool based on user demand for better onboarding, engagement, and nurturing solutions. Key Insights * Listen to Customers: The evolution of Userlist was driven by user feedback and the need to address broader market demands. * Adaptability: Success often requires pivoting your product to better align with customer needs. * Community Support: The Product Hunt launch was crucial in validating the product and building a loyal user base. Understanding Email Automation for Customer Journeys 1. The Role of Email Automation * Definition: Email automation streamlines customer communication, ensuring timely and relevant interactions. * Purpose: Enhances customer onboarding, engagement, and nurturing by automating key touchpoints throughout the customer lifecycle. 2. Types of Emails * Marketing Emails: Focus on promotional content and campaigns aimed at acquiring new customers. * Transactional Emails: Triggered by customer actions (e.g., purchase confirmations) and crucial for delivering essential information. * Customer Lifecycle Emails: Designed to support users through various stages, from onboarding to retention. 3. Drip vs. Nurture Campaigns * Drip Campaigns: A series of automated emails sent on a schedule to educate or inform the user. * Nurture Campaigns: Tailored email series aimed at guiding users through specific journeys, such as onboarding or re-engagement, based on their behavior and needs. Key Takeaways * Automation Efficiency: Email automation reduces manual effort, allowing businesses to focus on strategy rather than execution. * Personalization: Effective automation requires personalized content to resonate with users at different stages of their journey. * Impact: When done right, email automation can significantly reduce dropouts and increase customer engagement. Essential Information in Emails Start with Clarity: * Emails should begin with a clear and relevant message that speaks directly to the user's current needs or actions. Avoid jargon and focus on what matters to the user right now. Guide with Action: * Include specific, actionable steps that guide the user towards the next phase of their journey. Whether it’s a link, a prompt to explore a feature, or a purchase, make it obvious and easy to follow. Design for Impact: * Structure your emails with concise messaging and strategic use of visuals. Keep the text short and impactful, and use images or infographics sparingly to support your message without clutter. Personalize and Customize: * Segment your audience to tailor content based on behavior and preferences. Use dynamic content to personalize each email, making it feel like a one-on-one conversation rather than a mass message. Call to Action: * Conclude with a strong, clear CTA that encourages the desired response, be it clicking a link, replying to the email, or making a decision. By following these steps, your emails will not only engage but also retain customers, ensuring they remain connected and active within your product. Insights for Early-Stage Companies "For early-stage companies, the key is to stay focused on solving a specific problem exceptionally well, rather than trying to be everything to everyone." * Focus on Your Core: * Early-stage companies should prioritize perfecting their pr

    40 min
See All (50)

About

Unlock the secrets of Product-Led Growth success and thrive with expert insights, strategies, and success stories in every episode! resources.thrivestack.ai

Information

  • Creator
    By ThriveStack
  • Years Active
    2023 - 2024
  • Episodes
    50
  • Rating
    Clean
  • Copyright
    © ThriveStack Corporation
  • Show Website
    Thrivecast

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada