In this episode, Alex Tallman, Director of Retail Experience at Fleet Feet, offers insights into the company’s approach to customer experience and technological innovation. Alex reflects on his career and the importance of understanding the needs of both in-store associates and franchisees to drive success.

Additionally, he discusses how Fleet Feet integrates advanced technology, such as FitID 3D foot scanning, and utilizes stores as eCommerce fulfillment hubs to seamlessly connect in-store and online shopping experiences.