92 episodes

Growth Marketing Today is a weekly podcast for marketers and founders to learn from today's top marketing experts in growth, SEO, paid acquisition, conversion optimization, copywriting and more. Past guests include April Dunford, Val Geisler, Andrew Warner, Georgiana Laudi and Kevin Indig.

New episode every Tuesday at 6:00 am ET. Subscribe now so you don't miss an episode!

Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn on twitter or ramli@growthtoday.fm via email.

Growth Marketing Today Ramli John

    • Marketing
    • 5.0, 1 Rating

Growth Marketing Today is a weekly podcast for marketers and founders to learn from today's top marketing experts in growth, SEO, paid acquisition, conversion optimization, copywriting and more. Past guests include April Dunford, Val Geisler, Andrew Warner, Georgiana Laudi and Kevin Indig.

New episode every Tuesday at 6:00 am ET. Subscribe now so you don't miss an episode!

Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn on twitter or ramli@growthtoday.fm via email.

    How to Drive More Conversion with a User-Focused Content with Carolyn Lyden (GMT091)

    How to Drive More Conversion with a User-Focused Content with Carolyn Lyden (GMT091)

    Topic clusters have been a big trend in content marketing and SEO--and with good reason. However, the way the model is created doesn't take the user into consideration. And there's nothing more frustrating as a consumer than being forced down the funnel when you're not ready or not finding the next step you need in your journey. In this episode, Carolyn Lyden, Founder of searchhermit.com, proposes a user-focused content matrix to remedy the inward-looking content generation method with the topic cluster model.

    • 36 min
    TikTok Marketing 101 with Lauren Pope from G2 (GMT090)

    TikTok Marketing 101 with Lauren Pope from G2 (GMT090)

    Still trying to wrap your mind around the fast-paced world of TikTok? You’re not alone. Since its launch in 2018, TikTok has quickly become one of the hottest social media apps on the market. However, the concept for this type of app isn’t new. What makes TikTok unique is the speed at which it’s gaining popularity. In this episode, Lauren Pope, Content Manager at G2 and self-proclaimed TIkTok expert, explains how businesses can take advantage of TikTok’s popularity to grow their brand.

    • 29 min
    Patrick Campbell: How ProfitWell is Supporting SaaS Companies During COVID-19 (GMT089)

    Patrick Campbell: How ProfitWell is Supporting SaaS Companies During COVID-19 (GMT089)

    These last few weeks have been tough for SaaS and DTC operators. What's been most impressive are the communities coming together, whether it's your local communities supporting restaurants and healthcare workers or entrepreneurs and operators working together to help one another understand and weather the storm. In this episode, Patrick Campbell, CEO and founder of ProfitWell, talks about how SaaS businesses can thrive during these times and how you can take advantage of ProfitWell’s Subscription Stimulus Package

    • 41 min
    How to Navigate Your Business in Unsettling Times with John Doherty (GMT088)

    How to Navigate Your Business in Unsettling Times with John Doherty (GMT088)

    Right now, with the COVID-19 virus spreading and the oil war going on in the Middle East, we seem to be in a perfect storm of things going on that could go either way. It might all recover quickly, and it might get a lot worse. In this episode, John Doherty, Founder and CEO Credo (a marketplace for companies hire pre-vetted digital marketing agencies and consultants), shares his advice to help you navigate your business in these unsettling times.

    • 33 min
    Increasing Organic Traffic by 70% with Structured Data with Geoff Atkinson (GMT087)

    Increasing Organic Traffic by 70% with Structured Data with Geoff Atkinson (GMT087)

    How can a simple technical SEO fix increase organic traffic by 70% and the number of pages that rank in Google's top 10 and top 100 results by 100%? In this episode, Geoff Atkinson, founder of Huckabuy (a performance-based software for the organic search channel), breaks down the topic of structured data markup, covering what it is, why it matters, how it works, how to implement it, and more. Geoff's company Huckabuy works with companies large and small to implement structured data markup on their websites, and he has seen incredible before-and-after results.

    • 38 min
    The Importance of Building a Diverse Team That Reflect Your User Base with Amanda Munday (GMT086)

    The Importance of Building a Diverse Team That Reflect Your User Base with Amanda Munday (GMT086)

    In the last few years, diversity has become somewhat of a buzzword, and having a diverse group of people working together is seen as an advantage. With a diverse group of teams, you're more likely to have a wide spectrum of ideas, backgrounds, and skills that can help your organization develop more and quicker. But, it also avoids embedding biases in your marketing campaigns and product development.

    Amanda Munday, Founder and CEO of The Workaround (a parent-friendly co-working space in Toronto), shares practical tips on how to build a diverse team.

    • 39 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Top Podcasts In Marketing

Listeners Also Subscribed To