Goa Cast | Official Podcast of Goafest

Navigating Change: Insights from Industry Leaders on Marketing and Leadership

Join us for a captivating episode of Ignite Leadership, recorded live at Goa Fest, featuring industry leaders Anupriya Acharya and Rohit Ohri. In this engaging breakfast chat, we delve into the world of marketing, advertising, and VR, exploring the evolving landscape of social media, the importance of relevance, and the balance between legacy and innovation. Our guests share their personal insights on leadership, consumer habits, and the impact of digital trends. Tune in to hear about the unspoken rules of marketing, lessons from small agencies, and valuable advice for young professionals in the industry. This episode is packed with valuable takeaways for anyone passionate about driving change and staying ahead in the dynamic world of marketing. 
 
00:00 Introduction 
00:55 Social Media Habits of Marketing Leaders 
03:51 The Role of Social Media in Marketing Strategies 
07:52 Navigating the Future of Branding 
13:29 Evolution of Work Culture in Advertising 
22:24 Driving Transformative Change in Agencies 
24:04 Preserving Legacy in Brands 
24:53 Balancing Tradition and Modernity 
27:47 Leadership Insights on Organizational Change 
33:31 Rapid Fire: Marketing Truths and Buzzwords 
42:31 Advice for Aspiring Marketers 
45:11 Conclusion and Final Thoughts