Retail Entrepreneurship: A Journey from Clicks to Bricks with Jamie Schisler

In this episode, our special guest, Jamie Schisler, Chief Comfort Officer at Upwest, delves into the unique challenges faced when initiating a brand within a well-established corporation. Additionally, the episode touches on the role of brick-and-mortar stores in retail and the evolving landscape of digital-first brands.

Jamie Schisler has more than two decades of experience in merchandising, strategy development, design, marketing, and digital within the retail sector. Jamie's retail journey commenced in merchandising at Abercrombie & Fitch and continued through Express, the parent company of Upwest.