ST23 | Have Faith and You Will Succeed | Anita Soni, Cognition

ShopTok: Lessons from Small Business Owners, Entrepreneurs, Freelancers and Creators

Don't miss our latest conversation with Anita Soni, founder of Cognition, on ShopTok! Discover how she helps children overcome cognitive challenges and excel in life. Learn the power of persistence, the importance of focusing on goals, and the role of parents in nurturing independence. Tune in now! 

In This Episode
(00:01) Intro.
(03:23) Customer Acquisition.
(05:15) Issues children face.
(06:28) Outlier Kids.
(07:40) How to make kids outlier.
(09:20) How to increase focus.
(10:22) Parents over-control their kids.
(12:32) Challenges.
(13:43) Success
(14;25) Word of mouth.
(15;20) Edtech in today's world.
(16:55) Monetary benefits vs growth.
(18:33) Adults and cognitive skills.

Our Guests
Anita Soni is the founder of Cognition, which makes it easier for students to engage in knowledge-based learning that is more concerned with improving their cognitive abilities for a better and more promising future. She is enthusiastic about developing the skills of the Children’s Workforce, especially those working in Children’s Centres, and early childhood/years provision in the maintained, voluntary and independent sectors. This includes teachers, managers, teaching assistants, Family Support Workers, early years practitioners and childminders. She has used a range of approaches to enable this including training, group supervision and consultation. Anita’s particular interests are early childhood, Children’s Centres, the Key Person approach, personal, social and emotional development and supervision, video interactive guidance (VIG) and video enhanced reflective practice (VERP).

Your Host

In a career spanning 20+ years, Amit Ray has been a corporate leader, entrepreneur and angel investor who has achieved a level of financial independence. In this show he discusses the practical aspects of personal finance based on his own learnings and insights from the experts and fellow financial enthusiasts he’s met along the way.


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