Start Your Sustainable Fashion Brand

Shannon Lohr of Factory45
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Start Your Sustainable Fashion Brand

How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we’re going to explore in the newest podcast to hit the fashion scene. I’m Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker’s Row, this podcast will explore the strategy, marketing principles and roadmap that I’ve used to help launch sustainable & ethical fashion brands since 2014. In easy-to-implement, 20-minute-or-less episodes, Start Your Sustainable Fashion Brand is the podcast for entrepreneurs who want to take action, pursue their passion and make waves in the fashion industry. Ready to get started? Click play and join me below. Interested in launching your sustainable fashion brand through Factory45? Book a call with us to learn more: http://factory45.co

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  1. EPISODE 29

    Ep. 29 Why Now is the Time to Start Your Sustainable Fashion Brand

    Maybe you’ve had an idea for a clothing brand or an apparel product or an innovative accessory and you keep thinking the timing isn’t right. You’re dabbling in research, listening to podcasts like this one or Googling on your phone when you can’t fall asleep, but you haven't taken any tangible action yet… well, in today’s episode, I’m going to help you get over that hump so you start making moves.

    9 min

  2. EPISODE 30

    Ep. 30: 9 Questions to Ask Yourself Before Starting a Fashion Brand

    So you’re thinking about starting a fashion or accessories brand, but you want to make sure you’ve dotted all of your i’s and crossed all of your t’s before going down that road. Well, you’re in luck, because this episode will help you do that. Here are 9 questions to ask yourself before starting a fashion brand.Resources mentioned in this episode:How to Determine Your Unique Selling Position: https://www.youtube.com/watch?v=jwlgKmRHYo4&t=95s

    8 min

  3. EPISODE 31

    Ep. 31 How to Know If You Have a Good Business Idea

    I hear it all the time, “How do I know if I have a good business idea?” “How do I know if something is going to stick?” “What ideas are worth pursuing?” Of course no one wants to invest time and money into a bad idea. So what can you do before you start your business to give you a little boost of confidence? That’s what I’m sharing in today’s episode.

    8 min

  4. EPISODE 32

    Ep. 32 Should You Start a Sustainable Fashion Brand During a Recession?

    Should You Start a Sustainable Fashion Brand During a Recession? I’m not an economist and I’m obviously biased in how I would answer this. So, I’m crediting all of the info from this episode to the Business of Fashion and leaving my opinion out. In today’s episode, I’m walking you through some things to think about so you can decide for yourself. Resources mentioned in this episode:Business of Fashion Article: https://www.businessoffashion.com/articles/sustainability/what-a-recession-cou...

    6 min

  5. EPISODE 33

    Ep. 33: Should You Quit Your Day Job to Start Your Fashion Brand?

    I am so excited to talk about this topic today because it’s a question that I have strong opinions on and many thoughts to share. Should you quit your day job to start your fashion brand? And taking it one step further – if you stay – should you tell your boss that you’re starting a business? That’s what we’re talking about on today’s episode!

    8 min

  6. EPISODE 34

    Ep 34 How to Leverage Social Media for Sales (Without Paid Advertising)

    It should come as no surprise that consumers use social media to discover and shop brands they love. I do it, you probably do it, and your next customer is doing it right now. So how do you get your own brand to stand out in the social commerce game? In today’s episode, I’m sharing some of my best strategies for leveraging social media so you can make more sales for your fashion brand.Resources mentioned in this episode:The #1 Email Marketing Strategy for Fashion Brands: https://podcasts.appl...

    9 min

  7. EPISODE 35

    Ep. 35 Why a Resale Strategy is the Next Sustainability Move for Fashion Brands

    When you think about starting your own sustainable fashion brand there’s one thing you may be considering that traditional fashion brands aren’t thinking anything about… and it’s the end-life of the clothing you sell. In other words, when your customer is done wearing the garment they purchased from you, where will it end up? There are several different ways to approach the lifecycle of the clothing you’re selling but there’s one specifically that I want to highlight today. And for those of y...

    7 min

  8. EPISODE 36

    Ep. 36 How Much Does it Cost to Start a Sustainable Fashion Brand?

    If, right now, you Googled “How much does it cost to start a fashion brand” a bunch of articles would pop up giving you a range between $500 and $50,000. Which isn’t all that helpful if you’re trying to put a budget together or plan ahead. While yes, it’s true that startup costs vary greatly depending on what type of garments you’re making, how much experience you have and who you’re working with, in this episode I’m going to attempt to narrow down that range so you have a better idea of what...

    14 min
See All Season 2 (21)

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About

How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we’re going to explore in the newest podcast to hit the fashion scene. I’m Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker’s Row, this podcast will explore the strategy, marketing principles and roadmap that I’ve used to help launch sustainable & ethical fashion brands since 2014. In easy-to-implement, 20-minute-or-less episodes, Start Your Sustainable Fashion Brand is the podcast for entrepreneurs who want to take action, pursue their passion and make waves in the fashion industry. Ready to get started? Click play and join me below. Interested in launching your sustainable fashion brand through Factory45? Book a call with us to learn more: http://factory45.co

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