47 episodes

How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we’re going to explore in the newest podcast to hit the fashion scene.

I’m Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker’s Row, this podcast will explore the strategy, marketing principles and roadmap that I’ve used to help launch sustainable & ethical fashion brands since 2014.

In easy-to-implement, 20-minute-or-less episodes, Start Your Sustainable Fashion Brand is the podcast for entrepreneurs who want to take action, pursue their passion and make waves in the fashion industry.

Ready to get started? Click play and join me below.

Interested in launching your sustainable fashion brand through Factory45? Book a call with us to learn more: http://factory45.co

Start Your Sustainable Fashion Brand Shannon Lohr of Factory45

    • Business

How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we’re going to explore in the newest podcast to hit the fashion scene.

I’m Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker’s Row, this podcast will explore the strategy, marketing principles and roadmap that I’ve used to help launch sustainable & ethical fashion brands since 2014.

In easy-to-implement, 20-minute-or-less episodes, Start Your Sustainable Fashion Brand is the podcast for entrepreneurs who want to take action, pursue their passion and make waves in the fashion industry.

Ready to get started? Click play and join me below.

Interested in launching your sustainable fashion brand through Factory45? Book a call with us to learn more: http://factory45.co

    Ep. 29 Why Now is the Time to Start Your Sustainable Fashion Brand

    Ep. 29 Why Now is the Time to Start Your Sustainable Fashion Brand

    Maybe you’ve had an idea for a clothing brand or an apparel product or an innovative accessory and you keep thinking the timing isn’t right. You’re dabbling in research, listening to podcasts like this one or Googling on your phone when you can’t fall asleep, but you haven't taken any tangible action yet… well, in today’s episode, I’m going to help you get over that hump so you start making moves.
    Resources mentioned in this episode:
    Raise Money for Your Fashion Brand Free Workshop: https://factory45.co/sustainable-fashion-event
    Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

    • 8 min
    Ep. 30: 9 Questions to Ask Yourself Before Starting a Fashion Brand

    Ep. 30: 9 Questions to Ask Yourself Before Starting a Fashion Brand

    So you’re thinking about starting a fashion or accessories brand, but you want to make sure you’ve dotted all of your i’s and crossed all of your t’s before going down that road. Well, you’re in luck, because this episode will help you do that. Here are 9 questions to ask yourself before starting a fashion brand.


    Resources mentioned in this episode:
    How to Determine Your Unique Selling Position: https://www.youtube.com/watch?v=jwlgKmRHYo4&t=95s
    Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

    • 8 min
    Ep. 31 How to Know If You Have a Good Business Idea

    Ep. 31 How to Know If You Have a Good Business Idea

    I hear it all the time, “How do I know if I have a good business idea?” “How do I know if something is going to stick?” “What ideas are worth pursuing?” Of course no one wants to invest time and money into a bad idea. So what can you do before you start your business to give you a little boost of confidence? That’s what I’m sharing in today’s episode.

    Resources mentioned in this episode:
    Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

    • 7 min
    Ep. 32 Should You Start a Sustainable Fashion Brand During a Recession?

    Ep. 32 Should You Start a Sustainable Fashion Brand During a Recession?

    Should You Start a Sustainable Fashion Brand During a Recession? I’m not an economist and I’m obviously biased in how I would answer this. So, I’m crediting all of the info from this episode to the Business of Fashion and leaving my opinion out. In today’s episode, I’m walking you through some things to think about so you can decide for yourself. 

    Resources mentioned in this episode:
    Business of Fashion Article: https://www.businessoffashion.com/articles/sustainability/what-a-recession-could-mean-for-sustainable-fashion/
    Free Workshop: https://factory45.co/sustainable-fashion-event
    Ep 9 When to Invest in Your Fashion Business (And Where to Start for Free):  https://open.spotify.com/episode/3tKnV9Xt9Q0TxI1py5PcZ2?si=e3646b9937c140d5
    Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV

    • 6 min
    Ep. 33: Should You Quit Your Day Job to Start Your Fashion Brand?

    Ep. 33: Should You Quit Your Day Job to Start Your Fashion Brand?

    I am so excited to talk about this topic today because it’s a question that I have strong opinions on and many thoughts to share. Should you quit your day job to start your fashion brand? And taking it one step further –  if you stay – should you tell your boss that you’re starting a business? That’s what we’re talking about on today’s episode!


    Resources mentioned in this episode:
    Free Workshop to Raise Money for Your Fashion Brand: https://factory45.co/sustainable-fashion-event

    • 8 min
    Ep 34 How to Leverage Social Media for Sales (Without Paid Advertising)

    Ep 34 How to Leverage Social Media for Sales (Without Paid Advertising)

    It should come as no surprise that consumers use social media to discover and shop brands they love. I do it, you probably do it, and your next customer is doing it right now. So how do you get your own brand to stand out in the social commerce game? In today’s episode, I’m sharing some of my best strategies for leveraging social media so you can make more sales for your fashion brand.


    Resources mentioned in this episode:
    The #1 Email Marketing Strategy for Fashion Brands: https://podcasts.apple.com/us/podcast/ep-13-the-1-email-marketing-strategy-for-fashion-brands/id1599138361?i=1000554365111

    Book a call to learn more about launching your brand through Factory45: https://bit.ly/3dt3CGV 

    • 9 min

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