Anurag Bedi | The Music Podcast: Zee Music, Brand Identity, Music Labels, Artist Management, Scouting Talent & more
Anurag Bedi, former Chief Business Officer at Zee Music Company, is a distinguished leader in India’s broadcast and entertainment industry. With over two decades of experience, he was instrumental in launching Zee Music Company in 2014, which quickly rose to India’s No. 2 music label, with over 140 million YouTube subscribers. At Zee Music, he led content acquisition, revenue growth, IP management, and innovation, building a catalogue of hit songs like ‘Tere Sang Yaara’, ‘Nazm Nazm’, and ‘Pallo Latke’, which featured in films like ‘Shaadi Mein Zaroor Aana’ and ‘Gold’. Bedi also co-produced films such as ‘Dhadak’, ‘Parmanu’, ‘Article 15’, and ‘Raksha Bandhan’ for Zee Studios. Prior to Zee Music, he was the business head for Zee Café, Zee Studio, Zing, and Zee Khana Khazana, driving Zee Café to market leadership and Zing to No. 3 among music channels. His Socials - Instagram - @anuragbedii instagram - @happymediaworksofficial X- @anuragbedi Facebook - https://www.facebook.com/anurag.bedi.71?mibextid=LQQJ4d Facebook - /happymediaworksofficial _ Listen to this episode with Anurag Bedi on all leading audio streaming channels! _ EPISODE DESCRIPTION: In this episode of The Music Podcast, we dive into the remarkable journey of Anurag Bedi, former Chief Business Officer at Zee Music Company and a key figure in India’s music industry. Known for his innovative approach, Anurag reflects on his impactful career, from promoting his first film Holiday in 2014 to acquiring over 600 films in Hindi and countless others in regional languages. He shares insights into the creation of hits like Neha and Tony Kakkar’s ‘Mile Ho Tum Humko’, which found success organically, and reveals industry secrets on how music labels and YouTube share a co-dependent relationship for promotion and reach. Now, as the founder of Happy Media Pvt. Ltd., Anurag talks about his decision to build something of his own, fueled by years of diverse experiences, collaborations, and a deep passion for the industry. Don’t miss this insightful conversation packed with learnings, candid stories, and a behind-the-scenes look at the music business! Show some love! Hit the Like, Share, and Subscribe buttons for The Music Podcast! Your thoughts matter, drop them in the comments. Share your Wishlist for upcoming guests or the questions you'd like your favourite guests to answer. Connect with us at themusicpodcast01@gmail.com. Your feedback makes our podcast journey even more exciting! Join The Music podcast Community now. _ 00:00 - Meet the Man 01:35 - The RISE of Zee Music’s Rise 18:15 - The Real Challenges of the Industry 23:50 - Insider Stategies 25:22 - Untold Story of His Film Production 27:47 - The Growth of his Career 35:35 - Jaw-Dropping Moments 39:03 - Why Artist Management? 44:28 - Going Regional is Crucial in India 46:52 - Streaming Services 50:50 - Money Talks 56:10 - Bold New Venture 57:33 - Want to Work with Him? 59:34 - #AskTheGuest 01:09:53 - Biggest Success AND Failure 01:10:50 - Rejections and Heartbreaks 01:14:26 - YouTube VS Piracy 01:15:04 - Hard-Earned Wisdom 01:15:48 - Advice for Aspiring Artists 01:20:16 - The Music Industry is Changing Fast 01:21:35 - The Real Anurag Bedi 01:22:36 - Thank You! _ Subscribe to our YouTube Channel: The Music Podcast YT Channel – https://www.youtube.com/@_TheMusicPodcast_ _ Host - Tarsame Mittal Guest – Anurag Bedi Audio Credits: Dialogue Editor, Mix and Master by Nikhil Bhagwat Producer - Vinita Sabberwal Business Head - Dimple Mehta THE CREW – CONTENT TEAM - Abhineet Mandal, Janice Fernandes, Fahiyan Hussain Head of Production – Sahil Choubey Post Production - Srinivas Rao, Ashutosh Surendra Kharunkar, Piyush Rajpoot Content Researcher – Princy Surana #themusicpodcast #tmp #TheMusicPodcast #AnuragBedi #HappyMedia #HappyMusic #ZeeMusic #labe#podcast #music
