The Revenue Lounge

Team Nektar
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The Revenue Lounge, a podcast presented by Nektar covers real stories, sharp insights and everything revenue, from the best leaders in the business. The podcast covers stories from leaders across RevOps, Sales, Customer Success, GTM, Data and Marketing about what drives these functions and what advice they would share with our listeners. The podcast currently features 90+ enterprise leaders in the B2B SaaS domain. Tune in to hear from the best in the business!

  1. The Evolving Role of SDRs: Navigating Outbound Fatigue & Embracing Buying Groups

    20 अग॰

    The Evolving Role of SDRs: Navigating Outbound Fatigue & Embracing Buying Groups

    In this episode of The Revenue Lounge, host Randy Likas and guest Kelly Lichtenberger, VP of Sales Development at HiBob, discuss the evolving landscape of sales development. They explore the challenges posed by the 'great ignore' era, where generic outreach leads to prospect fatigue. Kelly emphasizes the importance of personalization, emotional intelligence, and adapting strategies to meet the changing needs of prospects.

    38 मिनट
  2. Navigating the Evolution of ABM and Buying Groups ft. Leslie Alore

    13 अग॰

    Navigating the Evolution of ABM and Buying Groups ft. Leslie Alore

    In this episode of the Revenue Lounge podcast, host Randy Likas and guest Leslie Alore, Senior VP of Marketing at Flexera, discuss the evolution of B2B marketing, particularly the shift from traditional lead-based funnels to a more nuanced understanding of buying groups. They explore the challenges of aligning sales and marketing, redefining MQLs, and the complexities of transitioning from point solutions to platform offerings.

    43 मिनट
  3. Building and Scaling a High-Performing RevOps Team ft. Roman Gruhn

    6 अग॰

    Building and Scaling a High-Performing RevOps Team ft. Roman Gruhn

    In this episode of The Revenue Lounge, Randy Likas interviews Roman Gruhn, Vice President of Revenue Operations at Multiverse. Roman discusses the unique challenges and opportunities in his current role at Multiverse, particularly in the context of upskilling and reskilling in the age of AI.

    43 मिनट
  4. Transforming B2B Marketing With the Buying Group Approach ft. Lauren Daley

    23 जुल॰

    Transforming B2B Marketing With the Buying Group Approach ft. Lauren Daley

    In this episode of The Revenue Lounge, host Randy Likas speaks with Lauren Daley, Director of Marketing Operations at Palo Alto Networks, about the transformative journey from traditional marketing metrics to an opportunity-based marketing approach focused on buying groups. They discuss the challenges of changing mindsets within the organization, the importance of leveraging buying group signals, and the development of a new buying group score to enhance marketing effectiveness.

    40 मिनट
  5. Evolution of ABM in Modern Demand Generation ft. Rick Collins

    16 जुल॰

    Evolution of ABM in Modern Demand Generation ft. Rick Collins

    In this episode of the Revenue Lounge podcast, host Randy Likas speaks with Rick Collins, VP of Demand Generation at ConnectWise, about the evolving landscape of demand generation and the challenges marketing teams face in pipeline generation. They discuss the importance of aligning sales and marketing strategies, the shift from MQLs to buying groups, and the necessity of providing value through thought leadership.

    45 मिनट
  6. From MQLs to Buying Groups and the Role of AI in Modern Marketing ft. Heather Adams

    9 जुल॰

    From MQLs to Buying Groups and the Role of AI in Modern Marketing ft. Heather Adams

    In this conversation, Heather Adams discusses the shift from traditional MQL-based marketing strategies to a buyer group-first approach. She emphasizes the importance of aligning sales and marketing teams, leveraging intent data, and utilizing AI for personalization. The discussion highlights the challenges of data quality and the need for transparency in building trust among teams. Heather shares insights on measuring success in this new model and offers advice for driving change within organizations.

    31 मिनट
  7. Evolution of ABM as a Comprehensive GTM Strategy ft. Corrina Owens

    18 जून

    Evolution of ABM as a Comprehensive GTM Strategy ft. Corrina Owens

    In this episode of The Revenue Lounge, host Randy Likas and guest Corrina Owens discuss the evolution of account-based marketing (ABM) from a channel to a comprehensive go-to-market strategy. The conversation highlights the shift towards opportunity-based marketing and the need for organizations to adopt a buyer-centric approach to effectively engage with potential clients.

    39 मिनट
  8. Optimizing Sales with Buyer-First Intelligence ft. Amarpreet Kalkat

    11 जून

    Optimizing Sales with Buyer-First Intelligence ft. Amarpreet Kalkat

    In this conversation, Randy Likas and Amarpreet Kalkat discuss the evolving landscape of B2B sales, emphasizing the need for a buyer-first approach. They explore how personality-driven insights can enhance sales strategies, improve win rates, and enable sellers to connect with buyers on a deeper level.

    37 मिनट
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परिचय

The Revenue Lounge, a podcast presented by Nektar covers real stories, sharp insights and everything revenue, from the best leaders in the business. The podcast covers stories from leaders across RevOps, Sales, Customer Success, GTM, Data and Marketing about what drives these functions and what advice they would share with our listeners. The podcast currently features 90+ enterprise leaders in the B2B SaaS domain. Tune in to hear from the best in the business!

जानकारी

  • निर्माता
    Team Nektar
  • सक्रिय वर्ष
    2022 - 2025
  • एपिसोड
    84
  • रेटिंग
    श्लील
  • कॉपीराइट
    © Nektar.ai 2022
  • कार्यक्रम की वेबसाइट
    The Revenue Lounge

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