Addicted to M.R.R.

Travis Ketchum
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Addicted to M.R.R. Podcast

A dive into subscription-based businesses who live and breathe M.R.R. (monthly recurring revenue) to talk about what fuels growth, reduces churn and improves lifetime value. We also touch on the mental health side of running a business with high-performance demands including stress, overwhelm, anxiety, panic attacks, and depression. I ask each guest what they've experienced and what they do to deal with these issues along the way. Brought to you by CampaignRefinery.com

  1. 11/05/2021

    S02E10 Turning a Betfair Membership into 50k MRR with Ryan Carruthers

    Membership sites and group coaching can radically change the trajectory of almost any business. They are digital, scalable, and have amazing margins.In this episode, Ryan Carruthers discusses how he made all the rookie mistakes (like mailing his customers as BCC instead of a proper email list).I hope you enjoy this insightful discussion, where Ryan breaks down his entire funnel including premium up-sells and reduced down-sells to turn cancellations into continued subscription revenue.Brought ...

    54 min

  2. 04/05/2021

    S02E09 Sales Training: From Cold Calling to Closing The Sale with John "Sales Samurai" Molyneux

    Many people fear public speaking more than death itself.So the very thought of picking up the phone and calling your otherwise ideal prospects and asking them to buy makes most people's palms sweaty.But could the success of your company be depending on it?This week I interview John Molyneux, author of "Sales Samurai" who breaks down how to find your ideal prospects, get the decision-maker on the phone, and ultimately close the deal.I guarantee by the end of this episode you will have some act...

    48 min

  3. 27/04/2021

    S02E08 - "Building an Agency Subscription with 100% Customer Satisfaction" with J.C. Granger

    J.C. was tired of the massive surges and complete fall off in his agency revenue, so he found a way to switch from big products to a normalized subscription.We discuss how be pivoted from one-time big-ticket tasks for clients, into a subscription model that has led to 100% of customer reviews being 5-stars even 10+ years later.Plus, we talk about how to hire quality people as well how important it is to disqualify your prospects in your marketing pipeline. How telling people NO instead of pro...

    1h 4m

  4. 20/04/2021

    S02E07 - "From Drug Abuse & Prison To Successful Founder & Investor" with Dan Martell

    From drug abuse and prison to successful founder and now running one of the largest and most successful SaaS mastermind groups that helps software businesses rapidly scale.Dan Martell overcame ADHD, foster care, group homes, and two trips to jail to find a very unusual path to success.After 11 months of rebab and redemption, finding a programming book and a 486 computer ignited his love for technology and all the possibilities that come with that.Learn more about Dan’s leading SaaS mastermind...

    54 min

  5. 13/04/2021

    S02E06 - "How a Magician and a Mind Reader turned into SaaS founders" with Rob & Kennedy

    A magician and a mind reader walk into a conference.Sounds like the start of a joke, but it’s how two gents from the UK met 20 years ago and would ultimately lead to a successful SaaS company and marketing training business.Tune in to learn how they made the jump from entertainers to successful product creators, and how when the SaaS almost fell apart, they turned to building a vibrant marketing community to generate immediate cash and save the business.Plus, you’ll get some really actionable...

    1h 4m

  6. 06/04/2021

    S02E05 - "From 'Tiny Little Product' Burnout, To Successful SaaS" with Walt Bayliss of AgencyBud

    Walt Bayliss is a serial entrepreneur who got tired of the endless launch treadmill of “tiny little products” which were leading to burnout and massive swings in cash flow. His solution was to launch a suite of tools that really help Agencies deliver amazing value to their customers and clients.Walt also opens up about a deeply personal time where he didn’t know what was next in his business and contemplated ending it all. Learn what he did to turn his outlook around, and why he’s thankful to...

    55 min

  7. 30/03/2021

    S02E04 - "Adding MRR to an Agency while growing a family" with Annelise Worn

    Annelise Worn runs an Agency and mentorship program around Facebook marketing. Bringing MRR into her Agency to smooth out the ups and downs that happen to almost every agency out there. We cover how she runs her mentorship programs, pricing and what that enables in her business moving forward.We also talk about how the stresses of being an entrepreneur compare and compound to the stress of being a new parent and having to decide what’s best not only for your business, but for your family as w...

    43 min

  8. 23/03/2021

    S02E03 - "The boom, bust and rebirth of 'OG' WordPress memberships" with Tracy Childers of WishList Member

    Tracy Childers runs what is arguably one of the largest and best-known membership plugins for WordPress called WishList Member. After starting the business with business partner Stu McClaren, the tool quickly rose to prominence.But, a few years ago the two parted ways on great terms. Stu was just ready for a new challenge, leaving Tracy to continue on in the business. As WordPress has evolved both as a product, and the marketplace has changed over time, Tracy found out (just like we did) that...

    57 min
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About

A dive into subscription-based businesses who live and breathe M.R.R. (monthly recurring revenue) to talk about what fuels growth, reduces churn and improves lifetime value. We also touch on the mental health side of running a business with high-performance demands including stress, overwhelm, anxiety, panic attacks, and depression. I ask each guest what they've experienced and what they do to deal with these issues along the way. Brought to you by CampaignRefinery.com

Information

  • Creator
    Travis Ketchum
  • Years Active
    2020 - 2021
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © 2021 Addicted to M.R.R.
  • Show Website
    Addicted to M.R.R.

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