AI and the Future of Marketing: How to Embrace Change Without Losing Control

Is the reliance on AI in marketing a double-edged sword? Join Carilu Dietrich as she discusses the potential pitfalls and benefits of AI in today's marketing landscape. What should leaders be wary of, and how can they harness AI's power without losing the human touch? Plus, Carilu shares proven strategies that she used to help propel Atlassian to success and how you can apply these lessons to your own marketing efforts.

Tune in to learn:

• Why feedback is essential for growth, even if it feels uncomfortable.
• How AI is transforming marketing, but why caution is needed to avoid over-reliance.
• How personalization at scale is now achievable with AI tools.
• Ways advisors can provide valuable perspective and support to C-suite leaders.
• How the landscape of marketing is changing.
• Why hyper growth is often driven by product quality rather than marketing alone.
• How AI's impact on consumer behavior is reshaping traditional marketing models.

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