How Advertising Bro Culture Hurts Non-Bros - Megan Averell, Boss

Megan Averell runs The Insight Inn, a research and strategy consultancy. After years working in large agencies, she decided she’d had enough of Bro culture - misogyny dressed as creativity and frat games. So, she left. Then she researched her own industry and, after speaking to 20 women, she published what she’d found on her website and she presented it at The 3% Conference. Now, she discusses it here. You can find Megan here https://twitter.com/Meggatron and here https://theinsightinn.com For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard 3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.