Rory Sutherland - Don't think conventionally

Rory Sutherland, author of Alchemy and Vice Chairman of Ogilvy gives us a tour around his incredible brain. We probably had the widest ranging discussions of any guest I've spoken to (or person I may have ever met) but the real focus is on why you have to think differently to be successful, why we misunderstand the world and people's motivations and why human behaviour departs from rationality. 

I think it's a great listen and Rory is most definitely one of the most interesting people I've ever spoken to.