Defcon, apparel sales, and Google ads
In this episode, Sean gives a recap on shirt sales, his annual Korean BBQ dinner, and more from DEF CON. Andrew shares some feedback he got from the client project he's been working on, and dives into the early results he's seeing from running Google Ads for ChartJuice. Andrew reveals his latest mile times from his half marathon training, and the guys talk about how much impact you could make in congressional elections with some basic digital marketing chops. Links: Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/ChartJuice: https://www.chartjuice.com/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/StackWise: Coming soon...FigTree: Coming soon...For more information about the podcast, check out https://www.smalleffortspod.com/. Transcript:00:00:00.75 Sean What up, what up? Long time no see. 00:00:02.71 Andrew Yeah, how's it going? Can't wait to hear all about Defcon. 00:00:07.02 Sean Good. I can't wait to tell you all about DEFCON. A little sniffly. Definitely have conflu. 00:00:14.04 Andrew Concrud. 00:00:14.49 Sean Yeah, a couple friends. A couple friends I've also got in COVID. There's, I think, all that stuff. 00:00:19.25 Andrew Ouch. 00:00:20.33 Sean um I'll test again later. So far, so good. But ah yeah, we'll see. um Yeah, yeah, it's been, it's been hectic. 00:00:31.74 Sean Got back yesterday at 5am because my plane got delayed, and that was brutal. But it's the first time I've ever used my priority pass for a lounge. So that was kind of cool. um But before we get into Defcon, what have you been up to? 00:00:43.45 Andrew pun What? 00:00:45.64 Sean What's been, what's been going on? 00:00:47.21 Andrew what No, no, no, no, no. We got to start with Defcon. 00:00:48.83 Sean Okay. 00:00:49.58 Andrew and Defcon is is the big news here. 00:00:50.65 Sean All right, fine. 00:00:51.69 Andrew I've got i've got some some little tattoo stuff to talk about, but ah yeah no you I want to start with Defcon. 00:00:54.82 Sean Okay. 00:00:58.31 Andrew and 00:00:58.87 Sean All right, okay, fine, fine, fine, fine. Defend was good, Black Hat was good, Black, I'll start with the Black Hat. I went to the, shout out to Lucas Nelson, and he handed me to the Investors and Innovators Summit. um So first I'm going to like a summit at Black Hat. 00:01:14.64 Sean um 00:01:14.94 Andrew Huh. 00:01:15.56 Sean ah ah like I got to go that to that basically like for free which is cool and so I just decided not to pay for an expo pass this year terrible idea by the way like I really want to pay for an expo pass it's 800 bucks and like I don't really like it's not like I go for sales so I kind of just go to meet our clients but probably should have paid a hundred bucks to just go like like go to a booth 00:01:25.56 Andrew Oh no. 00:01:37.19 Andrew Why? Why do you say that? 00:01:39.28 Sean Um, I think I felt, okay, one, I think I felt a little bit of FOMO not seeing stuff at Black Hat and the expo floor. Um, I mean, in part didn't have like that much time to walk the floor. 00:01:53.41 Sean Definitely met people outside of the expo floor. So it was fine overall. I think it was just felt very weird not to like go do the whole expo thing that I always done every year. Um, 00:02:05.12 Andrew You all have never set up like a booth at Black Hat, have you? 00:02:08.15 Sean No, not for us, only for our clients. 00:02:08.79 Andrew Yeah. 00:02:10.64 Sean um But I think it's just like, yeah, yeah, yeah, yeah, we would never we would never like be black hat booth wise, that would be, actually, that would be very, very interesting. 00:02:10.67 Andrew Yeah. That shit is expensive, right? 00:02:18.97 Andrew Yeah. 00:02:21.00 Sean I don't think black hat would ever let us do that, now that I think of that. 00:02:22.17 Andrew Oh really? 00:02:24.51 Sean I mean, we're not a security vendor, so it'd be very weird to do it. 00:02:26.65 Andrew Hmm. 00:02:29.87 Sean I don't know, it'd be weird. i