StartUp FASHION: Do It Your Way Nicole

You’ve most likely thought about working with influencers to grow your fashion brand but have you considered implementing a brand ambassador program?
Brand ambassadors differ from influencers because rather than being paid a substantial amount of money for promoting your brand as a job, they are excited about what you offer and see their work as a fun thing to do for perks like early access, insider opportunities, free products, and small stipends.  While being an influencer is a career, being a brand ambassador is a fun activity.
Are you prepared to create a brand ambassador program for your fashion business? Try out these tips to help you choose the right ambassadors.


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Finding the right marketing combination for your brand is an ongoing process. And SMS marketing might be exactly what you need to add to the mix.
Text-based marketing, also known as SMS marketing, is a powerful tool that has the potential to help take your fashion brand to the next level. Take a look at these SMS marketing tips.


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit startupfashion.substack.com/subscribe

One crucial way to grow your fashion business in a competitive industry is by creating various revenue streams for your fashion business.
Multiple revenue streams not only help you to diversify but also provide a measure of financial security which is otherwise not possible. 
Let’s take a look at 8 effective ways to add more revenue streams to your business. 


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit startupfashion.substack.com/subscribe

We all know that your online presence is a critical part of making it possible for interested customers to find your brand.
In order to put it in front of the right people, however, you need to optimize your search engine ranking. 

Here are 5 SEO tips for fashion brands to increase your search ranking and the odds that interested customers will find your brand.






This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit startupfashion.substack.com/subscribe

In the world of fashion, having a thoughtful approach to marketing is key to staying ahead of the competition.  
By playing off of pop culture trends, experimenting with new tactics, and leveraging creativity, you can design an effective marketing strategy for your fashion business.
Here are some tips you can take advantage of to improve your fashion marketing game today.




This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit startupfashion.substack.com/subscribe

Fashion is a highly competitive industry, so that means that each loyal customer is extremely valuable. 
With 80% of future profits coming from 20% of existing clients, nurturing brand loyalty should be on top of your list. 
So, how do you make your brand appealing enough for the clients to come back over and over AND for them to recommend it to others? Listen in to learn all about how to build brand loyalty and grow your fashion business. 


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit startupfashion.substack.com/subscribe