AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

Dan Sanchez
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I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

  1. 16 AI Myths Busted, Validated or Explained (The Nuanced Truth)

    1 H FA · VIDEO

    16 AI Myths Busted, Validated or Explained (The Nuanced Truth)

    Try out High Level for free for 30 Days: https://danchez.com/highlevel In this AI marketing podcast episode, Dan Sanchez teams up with his brother Travis to bust, validate, and nuance 16 of the most common AI myths marketers keep hearing. From “AI will replace marketers” to “Google will penalize AI content,” they unpack where the truth lives, where the hype misleads, and how to apply practical judgment on small teams. My Favorite AI Tools• Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella • High Level (My all‑in‑one marketing platform) — https://danchez.com/highlevel • Zencastr (Best AI podcast tool) — https://danchez.com/podtools • n8n (my favorite AI automation tool) — https://danchez.com/n8n Resources Mentioned• Character.AI — https://character.ai/ • Ethan Mollick, “Co‑Intelligence” — https://www.co-intelligence.com/ • Ray‑Ban Meta smart glasses — https://www.meta.com/smart-glasses/ • Apple Intelligence — https://www.apple.com/apple-intelligence/ • AI Fundamentals course — https://danchez.com/courses Timestamps (Key Themes)• 00:01–05:15 — Myth #1: “AI will replace marketers and take jobs.” Where the crunch is (copywriters, entry‑level dev), how teams are adapting, and why human judgment still matters. • 05:15–11:07 — Myths #2–3: Authenticity & creativity. How AI content can be authentic when sourced from real voices; what “creative” means in practice; live human moments still win. • 11:12–14:27 — Myths #4–5: Accessibility & complexity. Small teams can adopt AI cheaply; most use cases are simple—automation + variables is where it gets technical. • 14:55–17:24 — Myth #6: “You need perfectly clean, huge datasets.” Busted. Practical example: using just a few form fields + smart prompting for hyper‑personalized emails. • 17:28–22:56 — Myth #7: “AI is a magic wand.” Not quite. Jarvis is the goalpost—assist, coordinate, and reason across tools; lots of nuance in real‑world execution. • 22:56–25:19 — Myth #8: “AI is a passing fad.” Busted. Steady capability gains, broad incentives to advance, with possible constraints (energy, environment). • 31:12–38:07 — Myth #11: “AI makes marketing impersonal.” Paradox: hyper‑personalized content vs. enduring trust in real humans; why personal brands rise. • 41:32–44:01 — Myth #14: “AI content hurts SEO.” Dan’s year‑long test: quality, originality, and authority drive rankings—not whether AI drafted the words.

    47 min
  2. AI-Driven Podcast: The System That Powers My Content Flywheel

    4 GG FA · VIDEO

    AI-Driven Podcast: The System That Powers My Content Flywheel

    Register for the live event here » http://aidrivenpodcast.com In this AI marketing podcast episode, Dan Sanchez announces a live, step-by-step masterclass and a free, always-updated guide on building an AI-driven podcast workflow—from ideation and pre-production to post-production and distribution. Geared toward solo marketers and small teams, Dan explains why human-first content paired with AI tooling beats commodity “AI slop,” how he uses custom GPTs and platforms like Zencastr, and where to join the live session and grab the evolving guide. My Favorite AI Tools• Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella • High Level (My all in one marketing platform) — https://danchez.com/highlevel • Zencastr (Best AI podcast tool) — https://danchez.com/podtools • n8n (my favorite AI automation tool) — https://danchez.com/n8n Resources Mentioned• Sweetfish Media — https://sweetfishmedia.com/ • Zencastr — https://zencastr.com/

    6 min
  3. The Next 3 Years of AI: What's Actually Coming

    5 SET · VIDEO

    The Next 3 Years of AI: What's Actually Coming

    Get your BOPA Guide to grow through other people’s audiences: https://danchez.com/bopa. In this AI marketing podcast episode, Dan Sanchez steps back from the day‑to‑day drops to map three predictions marketers can actually bank on: the tech will keep getting better, adoption will keep climbing, and the combo will spark unpredictable (good and bad) consequences. Along the way he looks at benchmark trends, real usage data, and how to navigate doom narratives while leading with practical optimism. We also cover a fresh LinkedIn poll on why most haven’t launched a show yet, a 21‑day challenge to fix that, and a viral AI‑video example you can ethically borrow for creative ads. My Favorite AI Tools• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella • High Level (My all in one marketing platform) - https://danchez.com/highlevel • Zencastr (Best AI podcast tool) - https://danchez.com/podtools • n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned• Ethan Mollick (AI analysis) - https://x.com/emollick/status/1961169796491329653 • Epoch AI benchmark trends - https://x.com/emollick/status/1961561723501953131 • Nicole Leffer (LinkedIn post on adoption) - https://www.linkedin.com/feed/update/urn:li:activity:7369517902724530179/ • SparkToro + Datos usage data - https://x.com/randfish/status/1962934818515399064 • “Diary of a CEO” interview with Roman Yampolskiy - https://www.youtube.com/watch?v=UclrVWafRAI • SoloPodcastChallenge.com — 21‑Day Solo Podcast Challenge • X (formerly Twitter) thread of hyper‑real AI dog video - https://x.com/aitrendz_xyz/status/1963541647683182753 Timestamps• 00:00:00 — Why now: predictions that are safe & useful for marketers • 00:01:23 — Prediction #1: AI keeps improving (benchmarks, cost curves, real capability jumps) • 00:04:40 — Prediction #2: Adoption is accelerating (Nicole Leffer’s observations, everyday use cases) • 00:06:56 — Usage data deep‑dive: SparkToro/Datos show rising AI‑tool visits (10+ times/month cohort growing) • 00:09:22 — Prediction #3: Unintended consequences—productivity gains and new risks to watch (e.g., sycophancy) • 00:11:48 — Doom takes vs pragmatic optimism (Yampolskiy clip; lead human‑first, AI‑driven) • 00:13:48 — Poll results: why most haven’t started a show yet (time, uniqueness, “too many shows”) • 00:15:37 — 21‑Day Solo Podcast Challenge (0→7 episodes) + 00:16:46 — Viral post breakdown: hyper‑real AI dog video & creative ad ideas

    20 min
  4. ChatGPT Projects: Organize AI, Get More Done, & Join The Pros

    4 SET · VIDEO

    ChatGPT Projects: Organize AI, Get More Done, & Join The Pros

    Get your BOPA Guide to grow through other people's audiences: https://danchez.com/bopa In this AI marketing podcast episode, Dan Sanchez walks through the September 2025 overhaul of ChatGPT Projects and shows how to use folders, files, and per‑project instructions to turn ChatGPT into a reliable second brain. You’ll learn when to use “Project‑only” memory (goodbye cross‑project bleed), how to set up instruction docs, and real‑world ways to run content, client, and personal workflows faster—plus a peek at my LinkedIn Post Project that turns one idea into three posts. My Favorite AI Tools• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella • High Level (My all in one marketing platform) - https://danchez.com/highlevel • Zencastr (Best AI podcast tool) - https://danchez.com/podtools • n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned• Solo Scaled (my company) - https://soloscaled.com/ • LinkedIn Instapost - https://danchez.com/instapost • Smack - https://smack.fm/ Timestamps• 00:00:00 — Hook: ChatGPT Projects just got a major overhaul; access changes. • 00:00:24 — What Projects are: folders that organize conversations (and more than that). • 00:03:00 — Pro tip: drag old chats into the right Project; add to Project via the ••• menu. • 00:04:12 — Why Projects matter: shared context across conversations inside a Project. • 00:05:59 — Memory 101: account‑wide memory vs. Project memory; the old “bleed‑over” problem. • 00:06:45 — New setting demo: choose “Default memory” vs. “Project‑only” (two‑way barrier). • 00:07:56 — Add Files: keep PDFs/docs/sheets as always‑available context for every chat in the Project. • 00:09:16 — Edit Instructions: write purpose, principles, baselines; use markdown or plain text. • 00:11:57 — Use cases: Projects for channels (AI‑Driven Marketer), brands/clients, and life areas. • 00:13:30 — Wellness Project example: goals, nutrition, guidance—why context boosts advice quality. • 00:16:18 — LinkedIn Project: one idea → three post variants (long, concise, spicy) on command. • 00:17:32 — CTA: grab the “instapost” instructions guide to clone the LinkedIn workflow.

    19 min
  5. Behind the Curtain: My Daily ChatGPT Habits

    3 SET · VIDEO

    Behind the Curtain: My Daily ChatGPT Habits

    In this AI marketing podcast episode, Dan Sanchez shares 10 everyday ways he’s using AI to improve life outside of work—from troubleshooting and home projects to health, learning, and relationships. He also demos four ways to interact with AI (text, dictation, voice, and on-device video) and closes with a critical warning about AI “sycophancy” and how to guard against confirmation bias. Beginners will get a gentle on-ramp; pros will still walk away with fresh, practical ideas. My Favorite AI Tools• Tella — https://danchez.com/tella • High Level (my all‑in‑one marketing platform) — https://danchez.com/highlevel • Zencastr (best AI podcast tool) — https://danchez.com/podtools • n8n (favorite AI automation tool) — https://danchez.com/n8n Resources Mentioned• Suno — https://suno.com Timestamps • 00:00:00 — Why bring AI into your personal life; the 10‑ways overview + teaser warning. • 00:01:09 — The four interaction modes: text→text, dictate→text, voice→voice, and camera‑in‑voice mode (on phone). • 00:05:36 — #1 Contextual problem solving: lawn weeds, ice maker, car headlamp; treat AI like an on‑call expert. • 00:09:41 — #3 Health & fitness coaching: macros, routines, grocery swaps; doctor caveats and how dictation adds context. • 00:12:05 — #4 Navigating crucial conversations: rewrite tense emails, explore other perspectives, find win‑win options. • 00:16:12 — #7 Creative ideation: interior design mockups for the “adventure room” + sourcing items on Amazon. • 00:21:38 — #10 Scenario planning: map 2/5/10‑year futures to reduce risk and surface opportunities. • 00:23:07 — Big warning: AI sycophancy & confirmation bias; invite criticism, add guardrails, and involve trusted people.

    22 min
  6. Google Gemini Vs. ChatGPT: Images, Videos, Automation—Battle Tested

    29 AGO · VIDEO

    Google Gemini Vs. ChatGPT: Images, Videos, Automation—Battle Tested

    In this  AI marketing podcast episode, Dan Sanchez and his brother Travis put ChatGPT head‑to‑head with Google Gemini after a summer of major updates from Google. We break down where Gemini now outperforms (photorealistic image generation, fast video with VO3, and prompt‑built automations) and where ChatGPT still shines (layout‑aware design, research workflows). We wrap with everyday AI use cases, a sponsor spotlight on HighLevel’s upcoming agent builder, and a viral creative thread that shows how close we are to blockbuster‑level ads on a bootstrapped budget. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella High Level (My all in one marketing platform) — https://danchez.com/highlevel Zencastr (Best AI podcast tool) — https://danchez.com/podtools n8n (my favorite AI automation tool) — https://danchez.com/n8nResources Mentioned Google Gemini (image & video models including VO3) — https://gemini.google.com ChatGPT — https://chat.openai.com LMArena (blind testing/ranking hub) — https://lmarena.ai Google Opal — https://opal.withgoogle.com/landing/ Adobe Express — https://www.adobe.com/express HighLevel Agent Builder (teased) — https://danchez.com/highlevel OpenAI Sora — https://openai.com/sora Viral AI post of the week — https://x.com/minchoi/status/1960930861466914820Timestamps 00:00 – 01:06 • Setting the stage: ChatGPT’s long reign & Google’s summer surge 01:06 – 03:02 • Bot Bros kickoff & what marketers will get from this breakdown 03:02 – 09:31 • Image showdown: Gemini’s “Nano Banana” vs ChatGPT for thumbnails (photorealism vs typography/layout) 09:31 – 11:27 • Code‑name backstory & LMArena blind tests 11:27 – 15:47 • VO3 opens up: fast 8‑second clips, shock‑moment demos, client uses 15:47 – 18:32 • Google “Opal” automations: Zapier/Make‑style flows built by prompt 18:32 – 20:03 • Ecosystem edge: Workspace integration vs OpenAI; rumors & realities 20:03 – 21:17 • Sponsor: HighLevel’s teased agent builder inside the all‑in‑one platform 21:17 – 29:04 • Everyday AI: shopping research, meeting‑to‑summary workflows, conference prospecting, quick health triage 29:04 – 32:28 • Viral thread breakdown: face/body swaps, 8‑second storytelling, Super Bowl‑level creative on a budget

    31 min
  7. Steal These 3 ChatGPT Power Moves

    27 AGO · VIDEO

    Steal These 3 ChatGPT Power Moves

    Join the 21-Day Solo: Podcast Challenge - https://podcast.soloscaled.com/ In this AI marketing podcast episode, Dan Sanchez gives you a rare behind-the-scenes look at how he's using ChatGPT to accelerate the launch of a new product: the Solo Podcast Challenge. After coaching others and reviewing dozens of ChatGPT conversations, Dan reveals three power moves that separate AI dabblers from true AI-driven marketers. This episode is part live coaching, part tactical training—perfect for those looking to turn ChatGPT into their most powerful teammate. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Podcast Challenge Program: https://podcast.soloscaled.com Audience Deep Research Toolkit: https://danchez.com/audienceTimestamps 00:00 - Are you using AI differently than others? 01:57 - Why people get different results from ChatGPT 04:30 - Power Move #1: Deep Research for pain points 12:44 - Building the Solo Podcast Challenge concept 15:42 - How to structure ideation using real customer voices 21:10 - Power Move #2: Batch content with prompt chaining 28:55 - Using ChatGPT Canvases to generate serial content 34:19 - Power Move #3: Use ChatGPT Agent for landing page audits 39:50 - Summary of 3 AI power moves 41:10 - Where to find the Podcast Challenge

    25 min
  8. 71% Fear AI — Here's 3 Ways People Are Overcoming It

    22 AGO · VIDEO

    71% Fear AI — Here's 3 Ways People Are Overcoming It

    Get your 30-day free trial of High Level at https://AIautomationvault.comIn this AI marketing podcast episode, Dan Sanchez and his co-host Travis Sanchez dive deep into the emotional and practical landscape of job security in the age of AI. While 71% of Americans report being worried about AI taking over jobs, Dan and Travis explore why their audience of marketers feels largely confident instead. They dissect the stats, the mindset shifts, and the hands-on practices that separate the worried majority from the optimistic few. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned Reuters AI Job Loss Poll - https://www.reuters.com/world/us/americans-fear-ai-permanently-displacing-workers-reutersipsos-poll-finds-2025-08-19/ Microsoft AI Job Risk Report - https://arxiv.org/pdf/2507.07935 https://www.marketingaiinstitute.com/blog/podcast AI Automation Vault - https://AIautomationvault.comTimestamps 00:00 - 71% of Americans are scared AI will take their job 01:30 - Why boomers and Gen Z might feel differently about AI 03:00 - What’s really fueling the fear: uncertainty and media hype 04:50 - Microsoft’s list of most at-risk jobs (marketers, beware) 07:00 - The surprising flip in Dan's LinkedIn poll 09:00 - The mindset that brings confidence in the age of AI 13:00 - The 3 ways to stay confident: mindset, news vetting, experimentation 18:00 - How daily life use of AI builds career confidence 23:00 - Why mastering AI in your existing tools is the real unlock 24:00 - Creating AI-animated kids books with Google Gemini and Grok

    25 min
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Descrizione

I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

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