90 episodi

Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com

Legal Marketing 101 Rosen Advertising

    • Economia

Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com

    Local SEO: Part 3: List Me Everywhere

    Local SEO: Part 3: List Me Everywhere

    Local SEO: Part 3: List Me Everywhere

    Ever wondered why some law firms dominate the online space while others barely make a ripple? Unlock the secrets to enhancing your legal practice's online presence with me, Toby Rosen, as I take you through the critical role of local citations in legal marketing. We'll dissect the importance of those digital signposts—your firm's name, address, and phone number—across key platforms like Google My Business and Yelp, and dive into why consistency in these listings can make or break your firm's search engine credibility. Not only that, but get ready to learn the power moves for managing your citations to catapult your firm to the top of search rankings.

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    • 13 min
    Local SEO: Part 2: Components of Great Local SEO

    Local SEO: Part 2: Components of Great Local SEO

    Local SEO: Part 2: Components of Great Local SEO

    Join me as we navigate the intricate maze of local SEO for law firms, revealing the secrets to capturing the attention of potential clients right in your own backyard.

     And with a nod to the future, we tackle the growing influence of AI and voice search, ensuring your firm is primed for the evolving ways potential clients seek legal help.

    Learn More About Schema

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    • 13 min
    Local SEO: Part 1: What is Local SEO?

    Local SEO: Part 1: What is Local SEO?

    Local SEO: Part 1: What is Local SEO?

    Ever wondered why the law firm across the street is swamped with clients while you're not? Unlock the secrets to becoming the go-to legal expert in your area as we start to lay out the blueprint for conquering local SEO.

    No more guesswork or missed opportunities; we're guiding you through the digital landscape to ensure potential clients find you, right when they need you.

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    • 7 min
    A Short Update

    A Short Update

    Today we have a short update in lieu of a full break.

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    • 6 min
    Become a Niche Law Practice Ninja: Step 1

    Become a Niche Law Practice Ninja: Step 1

    Narrow Down to Scale Up: Maximizing Law Firm Profitability

    Join our host, Toby Rosen, as we unravel the myth that more is always better. Learn how honing in on a particular practice area or process can transform your firm into a powerhouse without the unnecessary sprawl that often spells doom for ambitious practices.

    This method isn’t merely theoretical; it’s a practical blueprint for those who want to lead, not bleed, in today’s competitive legal market. By spotlighting high-profit services and using recent successes as a roadmap, we show you how to identify and scale the most lucrative aspects of your practice.

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    • 11 min
    Building the Ultimate Drip Email Sequence

    Building the Ultimate Drip Email Sequence

    Building the Ultimate Drip Email Sequence

    Join our host, Toby Rosen, as we dig in to tailoring a drip email sequence that resonates deeply with your audience. Arm yourself with the tools to meticulously map your customers' journeys, segment your audience for targeted messaging, and choose the perfect timing to land in their inboxes.

    It's not just about sending emails – it's about sending the right ones, at the right time, with the right message. Join us and discover how strategic preparation and savvy automation can revolutionize how you connect with your clients and grow your practice.

    Visit: Legal Marketing 101 Youtube

    For more, visit rosenadvertising.com

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    • 10 min

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